# Fresh fig pancakes and strawberry matcha shake at Jam Jam

- By Chaerin (https://superchart.com/en/@sauce-dish-seoul/)
- Written Sep 7, 2026
- Updated Sep 15, 2026
- Local places › Cafés › Mapo, Seoul
- Sponsored: This post was written after a sponsored store visit.
- English edition: https://superchart.com/en/@sauce-dish-seoul/yeonnam-jamjam-fig-pancake-matcha-shake/
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## In short

Jam Jam is a basement brunch and dessert café tucked in a Yeonnam-dong alley in Mapo, Seoul. The seasonal fruit pancake comes piled with fresh figs and banana, and the strawberry matcha shake pairs a strawberry base with matcha on top for an unusual combo. With exposed concrete interiors and an iMac photo zone, it's a great-looking spot for photos.

## Good to know

- **Hours**: Daily 10:00–21:00 (until last guest leaves)
- **Address**: 24 Seongmisan-ro 29-gil, B1, Mapo-gu, Seoul, South Korea
- **Type**: Café, dessert, brunch
- **Americano**: ₩5,000
- **Strawberry matcha shake**: ₩7,500
- **Fresh fruit pancake**: ₩13,000
- **Pancake plate**: ₩15,500

*as written by the visitor on Sep 7, 2026*

The best fig pancake dessert I've had, and great vibes too — "Jam Jam"

I was walking through a Yeonnam-dong alley when I spotted this café that looked like it had great vibes — Jam Jam.

![Exterior and sign of Jam Jam, a Yeonnam-dong brunch café](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-01-1gjhw-1200.webp)

![The alley leading to the entrance of Jam Jam café](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-02-1ogmj-966.webp)

![Entrance leading down to the basement level of Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-03-1y424-966.webp)

This is Jam Jam, a Yeonnam-dong brunch café.

## Jam Jam's location and hours

> 📍 Jam Jam
> 🍽️ Type: Café, dessert, brunch
> 🕐 Hours: Daily 10:00–21:00 (until last guest leaves)
> 📌 Address: 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul, South Korea

![Interior of Jam Jam with exposed concrete walls and potted plants](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-04-1gbwb-966.webp)

Stepping inside, the interior was really stylish. The exposed concrete walls went so well with the mirrors and green potted plants.

![Café wall decorated with pancake photo posters](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-05-jr1sm-966.webp)

On one wall of this Yeonnam-dong brunch spot, there were posters of delicious-looking pancake photos, fun to look through while waiting.

## Menu and prices

There's a wide range of brunch dishes, so it'd work fine as a full meal too. Besides coffee, they also have a good lineup of ades and shakes.

![Jam Jam's drinks menu board](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-06-1o2uq-966.webp)

![Menu board listing coffee and shake options](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-07-jo39v-966.webp)

Here's the drinks menu~

> Americano: ₩5,000
> Latte: ₩5,500
> Vanilla latte / Dolce latte / Earl Grey latte: ₩6,000
> Matcha milk / Chocolate milk / Royal milk tea: ₩6,000
> Green grape ade / Cherry ade / Blueberry ade: ₩6,000
> Strawberry matcha shake: ₩7,500
> Nutella milk shake: ₩7,500

![Jam Jam's brunch menu and price list](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-08-1mwgj-966.webp)

![Brunch menu board listing pasta and pancakes](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-09-e0r6z-966.webp)

And here are the brunch prices~!

> Salmon sandwich: ₩16,000
> Jambon croissant: ₩15,000
> Pancake plate: ₩15,500
> French avocado: ₩16,000
> Shrimp omelet: ₩16,000
> Egg anglaise toast: ₩15,000
> Basil pesto pasta: ₩16,000
> Napolitan pasta: ₩16,000
> Cream tteokbokki (stir-fried rice cakes): ₩13,000
> Mushroom soup: ₩9,500
> Seasonal salad: ₩13,000
> Acai bowl: ₩12,000
> Fresh fruit pancake: ₩13,000
> Brown cheese toast: ₩13,000

## Interior and café atmosphere

The sign alone had such a moody feel that I couldn't just walk past. The entrance area was quiet and comfortable too.

![Quiet seating area near the entrance of Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-10-7nr27-966.webp)

We ordered an iced americano, a strawberry matcha shake, and the seasonal fruit pancake.

![Café photo zone with an iMac monitor set up](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-11-1o7ox-966.webp)

### The iMac monitor photo zone

One corner of the café has a photo zone set up with an iMac monitor. Your face shows up live on the screen, making it a perfect spot for a proof-of-visit shot. Supreme logo props and plants were nicely placed all around the store, so it'd be great for anyone who loves taking photos.

![Corner of the café decorated with props and plants](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-12-wpx51-966.webp)

## How the iced americano and strawberry matcha shake tasted

The iced americano was clean and went perfectly with dessert. The acidity wasn't overdone, so it's a flavor that should please most people.

![A glass of iced americano at Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-13-1ardb-966.webp)

The strawberry matcha shake caught the eye visually right away. It comes with bitter matcha layered on top of a pink strawberry base. Mixed together, the sweetness and matcha's signature bitterness balanced out nicely. Not a common combination, which made me like it even more.

![Strawberry matcha shake with matcha layered on a strawberry base](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-14-1cn1l-966.webp)

![Table setting with drinks placed on top](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-15-1o8gd-966.webp)

## Seasonal fruit pancake, piled high with fresh figs

The seasonal fruit pancake comes as a donut-shaped pancake topped generously with fresh figs and banana.

![Seasonal fruit pancake topped with fresh figs and banana](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-16-1mrvw-966.webp)

It arrives with sweet syrup and Isigny butter on the side, so you can add as much as you like.

It came out freshly baked, still warm, with a nutty butter aroma.

![Pancake served with syrup and Isigny butter](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-17-jugb7-966.webp)

![Cross-section of the fig pancake drizzled with syrup](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-18-insac-966.webp)

A light drizzle of syrup with the fruit made it soft and sweet. The figs weren't overly sweet and tasted fresh, pairing really well with the pancake. The banana slices were cut thick too, so the portion felt quite filling. I'd love to come back during strawberry pancake season!

![Table at Jam Jam with pancakes and drinks laid out](https://img.superchart.com/images/yeonnam-jamjam-fig-pancake-matcha-shake/yeonnam-jamjam-fig-pancake-matcha-shake-19-1whw9-966.webp)

## Worth it as a Yeonnam-dong dessert café?

If you're looking for a good-vibes café in Yeonnam-dong with pretty desserts, this one's worth checking out. The drinks were clean and the desserts felt generous, so I left satisfied. Recommended if you like pancakes with fruit on top. Next time I want to come back and try the brunch menu too.

## Where it is

- Jam Jam (잼잼)
- 24 Seongmisan-ro 29-gil, B1, Mapo-gu, Seoul, South Korea
- 서울특별시 마포구 성미산로29길 24 지하1층
- 37.565055, 126.9223616
- Google Maps: https://www.google.com/maps/search/%EC%9E%BC%EC%9E%BC/@37.565055,126.9223616,17z

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