# Sinnonhyeon café with geisha coffee and smoked salmon 2-pack: Selecto - By Yerin Boh (https://superchart.com/en/@seongbuk-warm-saucer/) - Written Sep 19, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@seongbuk-warm-saucer/selecto-coffee-sinnonhyeon-salmon-sandwich/ - Also in: [한국어](https://superchart.com/ko/@seongbuk-warm-saucer/selecto-coffee-sinnonhyeon-salmon-sandwich/index.md) ## In short Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café and sandwich bakery near Exit 1 of Sinnonhyeon Station in Seocho, Seoul. The order was a smoked salmon sandwich 2-pack with one mocha blend and one geisha Americano, eaten at a corner laptop seat — the mocha blend smelled of chocolate and the geisha had mild acidity, so both cups were good. With a print zone that keeps running unmanned after the counter closes, Selecto Coffee Sinnonhyeon is an easy pick for studying late. ## Good to know - **Location**: 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, 1st floor (close to Exit 1 of Sinnonhyeon Station) - **Hours**: Open 24 hours; the print zone runs unmanned even after the store closes - **Seating**: Outdoor seats, solo seats, laptop-friendly spots, an outlet at every seat - **Menu**: Sandwiches (ricotta, chicken, smoked salmon and more, in 2-pack or light versions), salads, bagels, cakes, bingsu, Americano by bean - **Order**: Smoked salmon sandwich 2-pack, one mocha blend Americano, one geisha Americano *as written by the visitor on Sep 19, 2026* ## How do you get to Selecto Coffee Sinnonhyeon? Selecto Coffee Sinnonhyeon Branch is a ground-floor café close to Exit 1 of Sinnonhyeon Station. I got off at Nonhyeon Station and walked over, but Sinnonhyeon Station is way closer, so if you're heading there, go for Exit 1. ![First photo from the visit to Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-01-kepkj-900.webp) I got off work early today, went to the dermatologist, and had a laser hair removal appointment booked, so I stopped by while I was in the Sinnonhyeon area anyway. (You're supposed to shave carefully the night before laser hair removal, but I did it half-heartedly and got sent back to redo it... ha, so embarrassing. Total tmi, but if you're getting laser hair removal, shave thoroughly!) After that I went to Selecto Coffee nearby. ![Selecto Coffee Sinnonhyeon's orange sign visible from a distance](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-02-1kldf-900.webp) I could see the sign from far away, and whoa, it was way bigger than I expected! It's on the ground floor and the orange sign really stood out. ![Exterior of Selecto Coffee Sinnonhyeon on the ground floor](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-03-1v0yp-900.webp) ![View around the entrance of Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-04-vbbb3-900.webp) And there are seats where you can sit outside! The weather's been really cool lately with no fine dust, so it's the perfect spot to sit outside and chat. ![Outdoor seating set up outside the café](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-05-anjxz-900.webp) ## More than sandwiches: what's in the display case The showcase at Selecto Coffee Sinnonhyeon isn't just sandwiches — there's bread and cake in there too. Bingsu (shaved ice dessert) is also sold. ![Sign advertising bingsu for sale](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-06-1c2s2-900.webp) ![Menu signage near the store entrance](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-07-7ki5o-900.webp) ![The display case inside Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-08-rh5rz-900.webp) Once you step inside, there's bread and cake in the showcase too. I thought it was just famous for sandwiches, but they also have bagels, cake, bingsu, and a really wide drink lineup... ![Display case with bread and cake](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-09-o0gs9-900.webp) But I came for the sandwiches haha, so as a sandwich lover, seeing this many kinds made me so happy just thinking about what to choose^____^ ![Sandwich display with a wide variety of options](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-10-gydhk-900.webp) Oh right, they have salads too, and each salad comes with its matching dressing combo listed! The salads looked like a good price and a generous portion, so I wanted to try one too, ㅠ ![Salad menu listing matching dressing combinations](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-11-70s8u-900.webp) ### Smoked salmon sandwich: 2-pack or light version? As you'd expect from a café known for sandwiches, Selecto Coffee Sinnonhyeon's sandwiches are big and the price is nice too...! There's also a light version for people who can't finish two. I'm not a light eater, so I went straight for the 2-pack (no hesitation). I debated between the ricotta sandwich, the chicken sandwich, and the smoked salmon sandwich, and ended up picking salmon haha 🍣 But honestly I want to try them all one by one ㅠㅠㅠㅠ ![The smoked salmon sandwich chosen after much deliberation](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-12-mfgdf-900.webp) ## The print zone inside Selecto Coffee Sinnonhyeon There's a print zone tucked in one corner of Selecto Coffee Sinnonhyeon. I wondered why on earth there'd be a print zone here... and it turns out this place is actually a famous study café!!! When you're studying and rush out without some material you left behind, it's super stressful and you can't focus — but here you can look things up right away and even scan and print, so having this in a café feels genuinely revolutionary. Perfect for studying!! ![The print zone in one corner of the café](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-13-t8qkv-m-900.webp) ![The unmanned print-and-scan machine](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-14-qeln2-900.webp) It's even open 24 hours — even after the store itself closes, the print zone apparently keeps running unmanned! Even if you're not using the café, it seems like a good place to come by when you urgently need to print something. ![Spacious seating arranged throughout the café interior](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-15-srjhc-900.webp) ## Study seats, outlets and the atmosphere at Selecto Coffee Selecto Coffee Sinnonhyeon has spacious seating that never feels cramped, and since a lot of people come to study alone, the solo seats are well set up. ![Solo seats good for studying alone](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-16-1qxuq-900.webp) There's a good variety of seating! It looks like there are outlets at every seat, and since there were clearly people studying, the atmosphere inside the café was quiet. ![Various seating arrangements with outlets](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-17-1a0vh-900.webp) There's also a spot like this that's comfortable for laptop work. There was one seat left here so I quickly 💨 grabbed it. I like corners haha. ![A comfortable corner seat for laptop work](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-18-1ibmz-900.webp) ## Mocha blend vs geisha: how the two Americanos taste Selecto Coffee Sinnonhyeon has a really wide range of Americano bean options, and I ordered one mocha blend and one geisha. I don't know much about beans, but there was a description written out, so I read it and ordered. Iced Americanos were reasonably priced, and the other drinks seemed like good value too. ![Two Americanos — mocha blend and geisha](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-19-4ztdq-900.webp) ![Iced Americanos ordered by bean origin](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-20-ppfv6-900.webp) I tried both, and the mocha blend definitely had this chocolate-like aroma, while the geisha was described as having acidity (I'm not into sharp acidity, ㅠ), so I hesitated before trying it, but it wasn't sharp at all — just right. I wasn't expecting much from the coffee, but both were surprisingly delicious ㅋㅋㅋ꙼̈ And they went really well with the sandwich! ![Sandwich placed alongside the coffee](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-21-1g063-900.webp) ## Eating the smoked salmon sandwich And now the main event — the sandwich...! Packed with vegetables and stuffed full inside haha. Isn't it really big too...?! ![Smoked salmon sandwich held up to show its size](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-22-1u31v-1200.webp) My face is hidden too. But that's actually because I held my hand out in front of it. ![Photo at the seat holding the sandwich](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-23-1ull1-900.webp) I was so excited eating something delicious ㅠㅋㅋㅋㅋ Nom nom. For this price, this level of sandwich quality is genuinely pretty great. And the taste was good too... ![Plate cleaned completely of the sandwich](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-salmon-sandwich/selecto-coffee-sinnonhyeon-salmon-sandwich-24-17glw-900.webp) I finished it all cleanly and left. It really seems like a good café whether you want to grab a sandwich to go or study late into the night!! If you're looking for a café to study at near Sinnonhyeon Station, come check it out! ## Where it is - Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페) - 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea, 1st floor - 서울특별시 서초구 강남대로79길 31 1층 - 37.5044637, 127.0225839 - Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z --- Superchart · https://superchart.com/en/@seongbuk-warm-saucer/selecto-coffee-sinnonhyeon-salmon-sandwich/ · https://superchart.com/llms.txt