# Hongdae Korean restaurant for crispy kimchi pancake: Doonjeong - By Eunbin (https://superchart.com/en/@seoul-evening-counter/) - Written Sep 12, 2026 - Local places › Restaurants › Mapo, Seoul - Sponsored: This post was written with support for a visit to the restaurant. - English edition: https://superchart.com/en/@seoul-evening-counter/hongdae-yukhoe-bibimbap-kimchi-jeon/ - Also in: [한국어](https://superchart.com/ko/@seoul-evening-counter/hongdae-yukhoe-bibimbap-kimchi-jeon/index.md) ## In short Doonjeong Hongdae Direct Branch is a Korean restaurant in Mapo, Seoul, serving hearty beef soups, yukhoe bibimbap, and pancakes. I switched the spicy hanwoo gomtang to meat only and shared it with fresh yukhoe bibimbap and a crisp meat kimchi pancake. A polished, generous Korean meal in Hongdae that I would recommend. ## Good to know - **Receipt review event**: Per table: 1 review earns 1 bottle of soft drink; 2 reviews earn a half plate of seasoned meat; 4 reviews earn a full plate. - **Takeout discount**: ₩2,000 off takeout gomtang, hot pot, or seasoned meat after dining. *as written by the visitor on Sep 12, 2026* ![Featured photo from a visit to Doonjeong Hongdae](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-01-s2d4v-1200.webp) Today, I’m sharing my visit to Doonjeong Hongdae Direct Branch (도온정 홍대직영점), a Korean restaurant near Hongdae Entrance where you can enjoy a really neat, satisfying meal. It is a truly well-loved spot, recognized for its taste and quality with consecutive listings in the Blue Ribbon Survey in 2025 and 2026. From deep, rich soup dishes to carefully made menu items and a range of traditional Korean alcohols, it is a great place both for a meal and for drinks with food. ## Doonjeong Hongdae Direct Branch entrance and recognition ![Doonjeong entrance with Blue Ribbon selection stickers](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-02-feyh9-900.webp) Selected by the Blue Ribbon Survey in both 2025 and 2026, the shiny Blue Ribbon stickers welcomed me right at the entrance, immediately raising my expectations before I even went in. ## The Korean dishes we ordered ### Spicy hanwoo gomtang, switched to meat only ![Spicy hanwoo gomtang changed to meat only](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-03-hnsjj-900.webp) ![Spicy hanwoo gomtang with lean hanwoo beef](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-04-cevlu-900.webp) This dish has a pleasantly spicy yet clean broth that is simply excellent. If you prefer lean meat to yang (beef tripe and offal), you can ask to change it to “meat only” when ordering. The bowl was absolutely packed with tender hanwoo beef, so every spoonful right to the end felt substantial. The savory meat broth was rich without being overwhelming, and it left me feeling wonderfully warmed and satisfied. ### Hanwoo yukhoe bibimbap with warm gomtang broth ![Yukhoe bibimbap topped with hanwoo raw beef](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-05-pb4gy-900.webp) ![Hanwoo yukhoe bibimbap in a brass bowl](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-06-y4ebz-900.webp) ![Bibimbap with vegetables and hanwoo yukhoe](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-07-16nn3-900.webp) ![Hanwoo yukhoe bibimbap served with gomtang broth](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-08-oqw2o-900.webp) This bibimbap comes topped generously with fresh, bright-red hanwoo yukhoe (seasoned raw beef). Served in a tidy brass bowl, it made me feel like I was being treated to something special. The crisp, fresh vegetables and savory yukhoe come together beautifully, with a clean flavor and subtle nuttiness spreading through your mouth with every bite. A sip of the warm gomtang broth served alongside it gently rounds out the bibimbap’s flavors—such a perfect combination. ### The meat kimchi pancake I strongly recommend ![Golden-brown meat kimchi pancake](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-09-1dd22-900.webp) ![A plate of thick meat kimchi pancake](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-10-1tp3s-900.webp) Today’s highlight—and the must-order, knockout dish—was the meat kimchi pancake. Its golden-brown, crisp appearance catches your eye right away. Despite being nice and thick, it nails that ideal crisp-outside, moist-inside texture. The spicy tang of well-fermented kimchi was soaked through with rich, savory meat flavor, and it was seriously delicious. It is great to nibble on between bites of your meal, and I think it would be perfect with makgeolli (Korean rice wine) or yakju (refined Korean rice wine), too. ## Receipt review and takeout discount perks ![Photo explaining Doonjeong visit benefits](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-11-14nzv-900.webp) ![Receipt review event information](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-12-nz6wo-900.webp) ![Review benefits information per table](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-13-ak8v8-900.webp) ![Doonjeong complimentary service benefits information](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-14-ztprq-900.webp) The Naver receipt review event gives different benefits according to the number of reviews written per table. - Write 1 review: 1 bottle of soft drink - Write 2 reviews: a half plate of seasoned meat - Write 4 reviews: a full plate of seasoned meat Make sure to take advantage of it during your visit and enjoy the complimentary item! There is also a ₩2,000 discount when you take out gomtang, hot pot, or seasoned meat after your meal. ![Takeout discount information for gomtang and hot pot](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-15-vi5pi-900.webp) ![Doonjeong takeout discount benefits](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-16-oai4n-900.webp) ![Takeout discount information after dining](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-17-z8zcy-900.webp) ![Final photo from a visit to Doonjeong Hongdae](https://img.superchart.com/images/hongdae-yukhoe-bibimbap-kimchi-jeon/hongdae-yukhoe-bibimbap-kimchi-jeon-18-hjs7h-900.webp) From the neat, well-executed spicy hanwoo gomtang to the fresh yukhoe bibimbap and that truly amazing crisp, savory meat kimchi pancake! The staff are incredibly kind, too 😉😉😉 If you are looking for a clean, generous Korean restaurant in Hongdae, I recommend Doonjeong Hongdae Direct Branch. ## Where it is - Doonjeong Hongdae Direct Branch (도온정 홍대직영점) (도온정 홍대직영점) - 1F, 183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea (서울특별시 마포구 동교로 183-12 1층) - 서울특별시 마포구 동교로 183-12 1층 - 37.5574305, 126.9213832 - Google Maps: https://www.google.com/maps/search/%EB%8F%84%EC%98%A8%EC%A0%95%20%ED%99%8D%EB%8C%80%EC%A7%81%EC%98%81%EC%A0%90/@37.5574305,126.9213832,17z --- Superchart · https://superchart.com/en/@seoul-evening-counter/hongdae-yukhoe-bibimbap-kimchi-jeon/ · https://superchart.com/llms.txt