# Eulji-ro thrift store windbreaker haul after Dongmyo: Viva Trade - By Meal Notes (https://superchart.com/en/@seoul-meal-notes/) - Written Sep 20, 2026 - Local places › Shopping › Jung-gu, Seoul - Sponsored: This post was written as a sponsored store visit. - English edition: https://superchart.com/en/@seoul-meal-notes/dongmyo-vintage-to-viva-dongdaemun/ - Also in: [한국어](https://superchart.com/ko/@seoul-meal-notes/dongmyo-vintage-to-viva-dongdaemun/index.md) ## In short Viva Trade Eulji Dundaun Dongdaemun Branch is a 200-pyeong warehouse-style vintage store on the 5th floor of Lotte Dundaun at 264 Eulji-ro, Jung-gu, Seoul. After a weekend at the Dongmyo flea market ended with no parking, heavy crowds and an empty bag, I moved to Viva Trade, pushed a shopping cart through the racks and bought an imported-brand windbreaker with an extra 20-50% off the tag price during a promotion. For a beginner who finds Dongmyo's street stalls intimidating, Viva Trade is by far the easier place to shop. ## Good to know - **Address**: 264 Eulji-ro, 5th floor (Lotte Dundaun 5F), Jung-gu, Seoul - **Getting there**: Dongdaemun History & Culture Park Station, Exit 11 - **Hours**: Daily 10:30 - 21:00 - **Parking**: 2 hours free with a Viva Trade purchase; up to 3 hours when combined with other stores - **Store size**: 200 pyeong (about 660 sqm), shopping carts available - **Discount**: Extra 20-50% off the tag price during the promotion running at the time of the visit - **Price example**: Most Nike hoodies in the 30,000-won range, with an extra 20% off - **Price reference**: ₩30,000 ≈ $21.5 (2026-09-21) *as written by the visitor on Sep 20, 2026* ## What the Dongmyo flea market is really like on a weekend I went to Dongmyo Station a while back for some Dongmyo vintage shopping. It was my first time visiting the place I'd only seen on TV, and since it was the weekend, there were re-al-ly a lot of people. ![The Dongmyo vintage street crowded with weekend visitors](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-01-e8l1e-899.webp) Seriously... parking at the Dongmyo public lot on a weekend is like finding a needle in a haystack, and I got jostled around by the crowds nonstop. Lol. Since it was my first time vintage shopping I didn't really know what to expect, but things really were cheap. Old clothes and stuff were just piled up on the ground, and I saw a cute rabbit fur muffler and asked the price — 2,000 won...!? Seriously that's so cheap, I thought, and figured I'd grab lunch and come back to buy it. But by the time I came back, that whole stall had been picked completely clean. My (?) rabbit fur muffler had already found its owner...! ## 3 tips for shopping vintage at Dongmyo - If you like something, buy it right away. First come, first served. Go around once and come back, and it's gone. - Cash only. Many places won't take cards, let alone bank transfers. Bring your own bag too, since a lot of stalls don't give you one. - Just leave your car at home on weekends. (I really didn't want to find out about that parking hell the hard way. 🥲) After one full loop of Dongmyo, I quickly accepted that I wasn't going to manage to buy anything there, and moved locations. So the place I moved to was — Viva Trade Eulji Dundaun Dongdaemun Branch. 🤗 ## Viva Trade Eulji Dundaun Dongdaemun Branch: location and parking Viva Trade Eulji Dundaun Dongdaemun Branch is on the 5th floor of Lotte Dundaun, at 264 Eulji-ro, Jung-gu, Seoul. It's close to Exit 11 of Dongdaemun History & Culture Park Station, open daily from 10:30 to 21:00, with 2 hours of free parking when you make a purchase at Viva Trade. ![Signage for Viva Trade on the 5th floor of the Lotte Dundaun building](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-02-1f70r-900.webp) Plenty of parking spots so no worries there, and the basic 2 hours of parking support means you can browse comfortably — and it can even go up to 3 hours if combined with other stores. 😊 ![Entrance to Viva Trade Eulji Dundaun Dongdaemun Branch](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-03-1ifcs-899.webp) A clean entrance to Viva Trade. A place where you can push a shopping cart through a big 200-pyeong store and still get that Dongmyo vintage-shopping feeling. ![Interior of the 200-pyeong Viva Trade store with a shopping cart](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-04-6ruxs-1200.webp) ## Extra 20-50% off promotion and how the Viva Trade floor is laid out As luck would have it, I visited during a promotion period, so I got an extra 20-50% off the tag price. 😊 ![Store signage for the extra tag-price discount promotion](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-05-135wp-900.webp) ![Racks of vintage clothing on display](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-06-1eb1q-900.webp) ![A section gathering branded secondhand clothing](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-07-18s66-900.webp) ![Store area divided into summer and winter clothing sections](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-08-9the1-900.webp) Branded items were grouped together separately, and summer clothes/winter clothes had their own sections, which made browsing easy. Let me show you the pieces that caught my eye. 😊 ![A vintage piece that caught the eye](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-09-zjpt1-900.webp) ![A Nike tank dress](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-10-1k58f-900.webp) A cute Nike tank dress. If it were summer, I might have grabbed it. 🤭 ![A soft-fabric vintage shirt](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-11-1bsfk-900.webp) ![Close-up of a shirt on a hanger](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-12-1ym2z-900.webp) A shirt I hesitated over — the fabric was soft and the fit was nice. It was pretty, but it wrinkled easily so I put it back down. There were also a lot of cute knit cardigans. ![A corner hung with knit cardigans](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-13-17s6p-900.webp) ![Vintage knit cardigans on display](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-14-10ke4-900.webp) A leather jacket and trench coat that looked pretty good quality. These were pretty too. ![A leather jacket that looked to be in good condition](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-15-1s8x7-900.webp) ![A vintage trench coat](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-16-15eg9-900.webp) Lots of comfy-looking hoodies too. Nike ones were mostly around ₩30,000, and it looked like there was an extra 20% off. ![A rack of Nike hoodies](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-17-ab9hx-900.webp) ![Price tag on a hoodie showing the discount](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-18-cnq0c-900.webp) There was even a clean Calvin Klein jumper — if the size fits, there's a lot to score here. ![An outerwear corner with a Calvin Klein jumper](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-19-12rvo-900.webp) ![Viva Trade's accessories corner](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-20-1pkfg-900.webp) ![A Hello Kitty items corner](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-21-1w7cr-900.webp) ![A full view of the Kitty corner display](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-22-13mwa-900.webp) ### The accessories and Hello Kitty corner at Viva Trade There was a separate accessories corner and a Kitty corner. I got totally distracted in front of the Kitty stuff, debating whether to buy something... 😝 Make sure you check out the Kitty corner too. 🤭 ## Viva Trade vs Dongmyo street stalls: fitting rooms, washing and steaming I got so absorbed browsing that I lost track of time. Compared to the Dongmyo vintage street, it was very clean, and the fitting rooms were properly set up like a regular shop, which gave me the courage to try things on. Lol. Apparently all of Viva Trade's clothes are laundered and then high-temperature steamed before being displayed. Maybe that's why the staff were busy steam-ironing away. 😊 ![The imported-brand vintage windbreaker that was purchased](https://img.superchart.com/images/dongmyo-vintage-to-viva-dongdaemun/dongmyo-vintage-to-viva-dongdaemun-23-lmd7t-900.webp) ## What I bought at Viva Trade: an imported-brand windbreaker I also bought an imported-brand windbreaker. The fabric was good and the details were pretty, perfect for this season. I think it's best to look mainly for well-made clothes without any wear, and branded outerwear rather than base layers, if you want to score good finds. After bringing it home, washing it up, and wearing it out, nobody could tell it was secondhand. I think I'll get a lot of wear out of it. 🥰 Next time I feel like secondhand shopping again, I'll be heading back to Dundaun Viva Trade Dongdaemun branch. ## Where it is - Viva Trade Eulji Dundaun Dongdaemun Branch (비바무역 을지 던던 동대문점) - 264 Eulji-ro, 5th floor, Jung-gu, Seoul, South Korea - 서울특별시 중구 을지로 264 5층 - 37.5657367, 127.0070531 - Google Maps: https://www.google.com/maps/search/%EB%B9%84%EB%B0%94%EB%AC%B4%EC%97%AD%20%EC%9D%84%EC%A7%80%20%EB%8D%98%EB%8D%98%20%EB%8F%99%EB%8C%80%EB%AC%B8%EC%A0%90/@37.5657367,127.0070531,17z --- Superchart · https://superchart.com/en/@seoul-meal-notes/dongmyo-vintage-to-viva-dongdaemun/ · https://superchart.com/llms.txt