# Gwangjang Market bakery with a green interior and figurines: Ssuk's - By Sena (https://superchart.com/en/@seoul-menu-page/) - Written Sep 17, 2026 - Local places › Cafés › Jongno, Seoul - Sponsored: This post was written as part of a sponsored store visit. - English edition: https://superchart.com/en/@seoul-menu-page/gwangjang-market-mugwort-chocopie-shop-interior/ - Also in: [한국어](https://superchart.com/ko/@seoul-menu-page/gwangjang-market-mugwort-chocopie-shop-interior/index.md) ## In short Ssuk's Choco Pie Seoul is a handmade choco pie bakery in the middle of the food stalls at Gwangjang Market in Jongno, Seoul. The mint-green interior and cute figurine displays stand out against the traditional market, and a 6-piece Ssuk's Choco Pie set costs 24,800 won, picked up on an opening-rush visit. With flavors from the deeply mugwort-scented signature to strawberry, chocolat, and injeolmi (chewy rice cake), Ssuk's Choco Pie Seoul is fun to mix and match and works well as a gift. ## Good to know - **Address**: 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul - **Hours**: Weekdays 11:00–18:30, weekends 10:00–19:00, open daily - **Service**: Takeout, reservations, and group visits available; Naver reservations accepted - **What we ordered**: Ssuk's Choco Pie 6-piece set, 24,800 won - **Review event**: Free Ssuk's Cookie sampler with an Instagram follow or Naver review (event ongoing) *as written by the visitor on Sep 17, 2026* I had errands near Jongno, so I stopped by this hot spot that's been popping up on Instagram lately — the handmade choco pie place, Ssuk's Choco Pie. ![Exterior of Ssuk's Choco Pie Seoul in Gwangjang Market](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-01-1h5o5-m-966.webp) ## What is Ssuk's Choco Pie Seoul, the bakery inside Gwangjang Market, like? Ssuk's Choco Pie Seoul is a handmade choco pie bakery at 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, right in the middle of Gwangjang Market's food stalls. It's open weekdays 11:00–18:30 and weekends 10:00–19:00, with no closed days. This Gwangjang Market spot catches your eye with its hip vibe right in the middle of the market — the store looks so pretty that a lot of tourists were passing through too! ![Tourists passing by the entrance of Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-02-kcfgn-966.webp) A spot where the mood suddenly flips 180 degrees inside the cozy, bustling food stalls of Gwangjang Market. ![Green-signed store inside Gwangjang Market's food stall area](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-03-cyjiu-m-966.webp) ![Trendy storefront contrasting with the traditional market](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-04-1wrgv-966.webp) This green, clean-cut Gwangjang Market spot looks like it jumped straight out of Behance — the trendy interior contrasts so much with the traditional market's usual bustle that I could spot it from far away and just knew, 'that's the place!' It's decked out with cute figurines everywhere. ![Display case decorated with cute figurines](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-05-xl6qh-966.webp) ![Interior of the store with green decor](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-06-11hn6-966.webp) ## Opening rush at Ssuk's Choco Pie Seoul: gift wrapping, shopping bag, and stickers Ssuk's Choco Pie Seoul can sell out if you go too late, so I rushed over for the opening ^ // ^) They also have pretty shopping bags ready, and they even sell wine! ![Ssuk's Choco Pie shopping bags and wine on display](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-07-1madv-966.webp) The packaging is so pretty, and the name 'Ssuk's' fits the mugwort concept perfectly. I really love brands where the concept matches like this. ![Ssuk's Choco Pie packaging with a mugwort concept](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-08-1gspb-966.webp) ![Gift set packages displayed in the store](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-09-y66dm-966.webp) ![Ssuk's Choco Pie gift set arrangement on display](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-10-1gcf4-966.webp) ![Display shelf showing the green package design](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-11-1vwjp-966.webp) There are so many types of gift sets, and they even attach stickers for free, which makes it great for gift-giving! I feel like these would be perfect to bring to relatives for the upcoming Chuseok holiday — something everyone, young and old, would like. They're also running an Instagram follow and Naver review event, so don't miss it 🎵 ![Information display inside Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-12-xbviy-966.webp) ![Display case filled with the scent of butter](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-13-8iqmd-966.webp) ![Handmade choco pies and cookies on display](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-14-dwnxl-m-966.webp) ![Showcase with various gift set options](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-15-o4fp1-966.webp) ![Interior display and packaging corner](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-16-cd86g-966.webp) ## How much is the Ssuk's Choco Pie 6-piece set, and what's in it? I ordered the Ssuk's Choco Pie 6-piece set for 24,800 won. Thanks to the review event, I also got to grab a Ssuk's Cookie sampler. A rich, savory butter smell fills the whole store. I got a little drunk on that pleasant buttery aroma while browsing the display case, and ended up ordering the best-value set! - Ssuk's Choco Pie 6-piece set, ₩24,800 - Review event available: Ssuk's Cookie sampler ![Packaged Ssuk's Choco Pie 6-piece set](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-17-1qlum-966.webp) Choco pie packaging, done. ## Unboxing and taste: how strong is the mugwort flavor? I unboxed it full of anticipation. The sticker was neatly sealed (obviously, but still) so it felt satisfying to be the one breaking it open first haha. This would really make a great gift. ![Unboxing the choco pie box with its sticker seal](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-18-1g1go-966.webp) ![Opening the box of the Ssuk's Choco Pie set](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-19-1avx3-966.webp) Six individually wrapped choco pies sit lined up neatly inside the green box. Talk about tidy. ![Six individually wrapped choco pies lined up in the green box](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-20-yeato-966.webp) Inside the soft, fluffy cake layers, there's 100% dairy whipped cream and a rich filling packed in without a single gap — I instantly understood why everyone walks out carrying bags in both hands. The mugwort flavor came through really strongly. Long live this Gwangjang Market spot. ![Cross-section of a mugwort choco pie packed with cream filling](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-21-1wbof-1200.webp) I started with the signature mugwort choco pie, splitting it in half and taking a bite — the soft cake layers and melt-in-your-mouth cream combine beautifully. The fragrant, faintly bitter mugwort flavor balances so well with the sweetness of the thin dark chocolate coating on the outside. Such a great Gwangjang Market dessert spot. ![A bite taken from a mugwort choco pie split in half](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-22-16jl9-495.webp) ![Strawberry, chocolate, and other choco pie flavors](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-23-1nqti-966.webp) ![Choosing among different flavors of Ssuk's Choco Pie](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-shop-interior/gwangjang-market-mugwort-chocopie-shop-interior-24-pqx53-966.webp) Besides mugwort, there are six flavors total mixed in, including strawberry, chocolate, and injeolmi (sweet rice cake with soybean powder), so it's fun to pick one at a time. Leaving them at room temperature makes the cream soft and delicious, but popping them in the freezer for a bit and eating them half-frozen turns them into something like an ice cream sandwich — such a treat! ^ // ^) It was so good, phew. If you're looking for a thoughtful dessert to buy as a thank-you gift or for friends, this Gwangjang Market dessert spot is a must-visit! Thanks for the treat, Ssuk's Choco Pie Seoul 🧡 ## Where it is - Ssuk's Choco Pie Seoul (쑥스초코파이 서울) - 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea - 서울특별시 종로구 종로32길 25 1층 - 37.5699262, 127.0014533 - Google Maps: https://www.google.com/maps/search/%EC%91%A5%EC%8A%A4%EC%B4%88%EC%BD%94%ED%8C%8C%EC%9D%B4%20%EC%84%9C%EC%9A%B8/@37.5699262,127.0014533,17z --- Superchart · https://superchart.com/en/@seoul-menu-page/gwangjang-market-mugwort-chocopie-shop-interior/ · https://superchart.com/llms.txt