# 100-day mini whole cake at a Shinsegae Gangnam cake shop: Chef Cho - By Jina (https://superchart.com/en/@seoul-sunlit-tray/) - Written Sep 18, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written as a sponsored store visit. - English edition: https://superchart.com/en/@seoul-sunlit-tray/chef-cho-shinsegae-gangnam-mini-whole-cake/ - Also in: [한국어](https://superchart.com/ko/@seoul-sunlit-tray/chef-cho-shinsegae-gangnam-mini-whole-cake/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a cake shop in the Sweet Park food hall on basement level 1 of Shinsegae Department Store Gangnam in Seocho, Seoul. To mark her second baby's 100th day, the writer reserved and picked up a fig pistachio mini whole cake for 45,000 won and a dark chocolate forest slice cake for 9,800 won, then lit the candles at home. The fig cake was packed with fruit all the way through, and her husband called it the best cake of his life. ## Good to know - **Location**: Sweet Park, basement level 1, Shinsegae Department Store Gangnam - **Menu lineup**: No.1 whole cake / mini whole cake / slice cake - **Price range**: No.1 whole cake in the 50,000 won range, mini whole cake in the 40,000 won range, slice cake around 10,000 won - **What was ordered**: Fig pistachio mini whole cake 45,000 won, dark chocolate forest slice cake 9,800 won - **Fruit whole cakes on the day of the visit**: Three kinds: mango, peach & strawberry, and fig *as written by the visitor on Sep 18, 2026* ![Chef Cho fig pistachio mini whole cake, main photo](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-01-rybri-1200.webp) Hi, it's helpful Chacha! ʕ•ᴥ•ʔ I was trying to decide on a cake for my second baby's 100th day celebration and landed on this place. Let me introduce a cake spot I revisited at Shinsegae Department Store Gangnam — 'Chef Cho' — as a dessert-loving fan! ## Where is Chef Cho in Shinsegae Department Store Gangnam? Chef Cho Shinsegae Department Store Gangnam is located in the Sweet Park food hall on basement level 1 of the department store. You know that a cake shop with a department store spot is already a proven favorite, right? Haha. Chef Cho has even been named one of the '4 Cake Kings' on the TV show Masters of Life! ![Chef Cho store in Sweet Park, basement level 1 of Shinsegae Department Store Gangnam](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-02-1oab0-900.webp) ![Entrance of Chef Cho Shinsegae Department Store Gangnam](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-03-mcldm-900.webp) ![Chef Cho store signage](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-04-1498y-m-900.webp) ![Full view of Chef Cho in Sweet Park](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-05-11ccd-m-900.webp) Chef Cho Jung-im, who has run Chef Cho for 23 years and made a name as a cake master, is a certified Korea Master Confectioner. Through constant research and effort, she draws out the natural flavor of ingredients while pursuing varied textures and pairings with fresh fruit. ![Introduction image of Chef Cho's focus on cake](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-06-14tl5-900.webp) Among all bakery items, the shop has focused solely on cake, and that's how it's kept up its reputation. ![Crowd in front of Chef Cho store](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-07-1mtde-900.webp) People kept crowding around as they passed by... A lot of them, like us, were there to pick up a reservation! ![Whole cakes in Chef Cho's display case](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-08-1tp3b-900.webp) ![Slice cakes displayed at Chef Cho](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-09-16s9b-900.webp) ![Chef Cho cake showcase](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-10-viz0b-900.webp) The whole cakes and slice cakes on display looked so pretty and sweet that I somehow felt obligated to grab one on the way home from work!! ## Chef Cho cake menu and prices Chef Cho's menu is simple. There are three options: No.1 whole cake, mini whole cake, and slice cake. - No.1 whole cake - Mini whole cake - Slice cake ![Chef Cho menu and price sign](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-11-51jt5-900.webp) Chef Cho has built its name on cake alone. Prices vary a bit depending on size and ingredients. - No.1 whole cake: ₩50,000s - Mini whole cake: ₩40,000s - Slice cake: about ₩10,000 ![Fruit whole cakes on display at Chef Cho](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-12-vob2w-900.webp) ![Mango whole cake at Chef Cho](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-13-1fupz-900.webp) ![Fig whole cakes on display at Chef Cho](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-14-1fy7x-900.webp) They're especially known for their fresh, sweet fruit cakes. On this visit there were three fruit whole cakes: mango, peach & strawberry, and fig. Among the slice cakes there were also chocolate and matcha flavors! ## The two cakes chosen for a baby's 100th day We chose two: the fig pistachio mini whole cake for 45,000 won and the dark chocolate forest slice cake for 9,800 won. Figs are in season these days, and my husband loves pistachio, so that was his pick! The chocolate cake was our first child's instant choice 😋 ![Chef Cho cake packaging box](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-15-o8qt6-900.webp) The packaging was pretty fancy too. After dinner, time to unbox dessert! ![Dark chocolate forest slice cake](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-16-10gd3-900.webp) ### Dark chocolate forest slice cake, 9,800 won First up, the cute dark chocolate forest slice cake. Finely chopped chocolate pieces sit on top with the cream. The strawberry slice topped with gold flakes went straight into our first kid's mouth, ha. ![Chocolate slice cake topped with gold-flaked strawberry](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-17-gmflv-900.webp) ![Dark chocolate forest slice cake right before eating](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-18-cs97g-900.webp) "Wait until mom finishes taking photos~" I told my cute first pup, but she wasn't listening haha. I snapped a quick shot right before it got eaten 🤣 Beyond the usual chocolate cake taste, the sponge texture was also really soft! ### Fig pistachio mini whole cake, 45,000 won ![Full view of the fig pistachio mini whole cake](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-19-15ur2-900.webp) Here's today's main event, the fig pistachio mini whole cake. ![Top of the mini whole cake piled with fresh figs](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-20-1t4wt-900.webp) ![Close-up of pistachio cream and figs](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-21-1yxkl-900.webp) Fresh figs were piled generously on top. Rich milk cream meets thick pistachio cream for a cake that really feels like fall 💚🤎 For today's star, we stuck in a '100' number candle, turned off the lights, and started singing!~ The actual star of the day couldn't eat the cake though, haha, so the rest of us got more excited 😆🥳 ![100th-day cake with a '100' number candle](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-22-okp6a-m-900.webp) ![Family table set up for the 100-day celebration cake](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-23-68jya-m-900.webp) Our first kid even blew hearts at her little sibling, hugged the cake saying the candle was hot, and blew out the candle for her too haha. The second baby seemed to be enjoying it in her own way 😍 After the party wrapped up, it was time to actually enjoy dessert. Cutting into the cake, it was packed with fig all the way through — real fruit-cake satisfaction 👍🏻 My husband said it was the best cake he's ever had, crowning it his all-time favorite, haha. ![Closing photo of the Chef Cho cakes](https://img.superchart.com/images/chef-cho-shinsegae-gangnam-mini-whole-cake/chef-cho-shinsegae-gangnam-mini-whole-cake-24-vly77-m-900.webp) That was our whole cake and slice cake review of 'Chef Cho Shinsegae Department Store Gangnam.' Whether for a special day or the upcoming Chuseok holiday, I hope you spend a happy time with the people you love over cake 🍰🎂💕 ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea, Shinsegae Department Store Gangnam B1 - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@seoul-sunlit-tray/chef-cho-shinsegae-gangnam-mini-whole-cake/ · https://superchart.com/llms.txt