# Insa-dong restaurant: thick bossam, spicy gimbap at Goshine Donghae

- By Yudam (https://superchart.com/en/@seoul-tile-tables/)
- Written Sep 14, 2026
- Local places › Restaurants › Jongno, Seoul
- Sponsored: This post was written after receiving a sponsored store visit.
- English edition: https://superchart.com/en/@seoul-tile-tables/insadong-makguksu-hanok-set-jongno/
- Also in: [한국어](https://superchart.com/ko/@seoul-tile-tables/insadong-makguksu-hanok-set-jongno/index.md)

## In short

Goshine Donghae Makguksu Jongno branch is a makguksu (buckwheat cold noodle) restaurant in Insa-dong, Seoul, the directly run outpost of a two-generation noodle house from Gangneung, standing as the first building in the alley beside Ssamzigil. A weekend lunch for two came to ₩40,000 for the 2-person set (water makguksu, bibim makguksu and bossam boiled pork) plus ₩8,500 for spicy buckwheat gimbap, in a hanok with an inner courtyard and a separate private room. The bossam in the set arrived far thicker and juicier than expected, which makes Goshine Donghae an easy Korean restaurant pick near Anguk Station.

## Good to know

- **Location**: 3 Insadong 12-gil, Jongno-gu, Seoul, 1st floor — first building in the alley beside Ssamzigil
- **2-person set**: ₩40,000 (water makguksu + bibim makguksu + bossam)
- **Spicy buckwheat gimbap**: ₩8,500
- **Ordering**: Tablet ordering, with English, Japanese and Chinese
- **Side dishes**: Self-serve bar with kimchi, kkakdugi and pickled onion
- **Seating**: Main hall tables, hanok courtyard and a separate private room
- **Price reference**: ₩40,000 ≈ $29.5 · ₩8,500 ≈ $6.3 (2026-09-15)

*as written by the visitor on Sep 14, 2026*

## Where is Goshine Donghae Makguksu Jongno branch?

Goshine Donghae Makguksu Jongno branch sits at 3 Insadong 12-gil, Jongno-gu, Seoul — the very first building in the alley right beside Ssamzigil. It's also close to Anguk Station, so it was easy to find and very accessible.

My friend and I went to Insa-dong last weekend. It had been a while since I'd been in that area, and maybe because the weather's been so nice lately, it was packed with both Koreans and tourists.

![Weekend street scene in Insa-dong](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-01-12d8r-966.webp)

After walking through Ssamzigil and around the neighborhood, we headed to lunch at Goshine Donghae Makguksu!

![Exterior of Goshine Donghae Makguksu Jongno branch beside the Ssamzigil alley](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-02-1t9dz-m-966.webp)

Goshine Donghae Makguksu has been run by the same family for two generations in Gangneung — a representative Gangwon-do restaurant with its main branch in Gangneung, and this Jongno location operating as a direct branch.

![Entrance of the Jongno branch of the two-generation Gangneung makguksu restaurant](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-03-1ncpy-966.webp)

![Hanok-style exterior of Goshine Donghae Makguksu](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-04-i7j91-966.webp)

![Entrance area of Goshine Donghae Makguksu Jongno branch](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-05-nlwp8-966.webp)

![Interior of the restaurant with a Korean-traditional atmosphere](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-06-10u8v-966.webp)

## Inside the hanok: courtyard seats and a private room

Goshine Donghae Makguksu Jongno branch is housed in a hanok-style building, and the interior really carries that Korean aesthetic — the vibe is amazing, isn't it?! There were plenty of Korean customers but also tons of foreign visitors, and quite a few families too.

![Busy main hall seating area](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-07-1a5mj-m-966.webp)

We waited a bit since it was busy, and while looking around I spotted traditional mask figures — they added a lot to the interior >_<

![Traditional mask figures in the waiting area](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-08-x22u8-966.webp)

There was also a Gangwon-do gift corner — honey and perilla oil looked like perfect gifts.

![Gangwon-do gift corner with honey and perilla oil](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-09-1ens8-966.webp)

![Display of Gangwon-do specialty products](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-10-toz15-966.webp)

Heading further inside, there were more tables, and the lighting and mood here were just as pretty ✨

![Inner seating area with pretty lighting](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-11-1jcez-966.webp)

But that wasn't the end — there was a path leading even further in, so we followed it.

![Passage leading further into the restaurant](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-12-1adw5-966.webp)

And there it was — a serene hanok courtyard and an independent, private room space 🫢 It felt like visiting someone's hanok home.

![Serene hanok courtyard and entrance to the private room](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-13-14zlo-966.webp)

The room was spacious too, perfect for family or group gatherings. As a hanok lover, I was completely won over by the atmosphere, and figured the food would taste even better because of it — so we sat down and ordered. Ordering is done via tablet, and while I didn't get a photo, since there are so many tourists it supported English, Japanese, and Chinese.

![Spacious seating in the private room](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-14-k1sbp-966.webp)

## What we ordered at Goshine Donghae, and what it cost

I took a photo of the menu board outside. It had everything from set menus to makguksu, rice dishes, and buckwheat gimbap.

> Choi's picks
> 2-person set ₩40,000 (water makguksu + bibim makguksu + bossam)
> Spicy buckwheat gimbap ₩8,500

![Set menu and makguksu menu board displayed outside](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-15-1w0c9-966.webp)

They set us up with radish pickle and yeolmu kimchi as side dishes to go with the makguksu.

![Radish pickle and yeolmu kimchi side dishes](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-16-l85n5-966.webp)

There were also other side dishes like kimchi, kkakdugi, and pickled onion, available at a self-serve bar to take as much as you need.

![Self-serve side dish bar with kimchi, kkakdugi, and pickled onion](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-17-vdygj-966.webp)

They brought out all the great-looking, delicious dishes at once. Mouth already watering.

![2-person set with water makguksu, bibim makguksu, and bossam laid out](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-18-s47p4-m-1200.webp)

Everything looked delicious, and I loved that every dish came generously topped with sesame seeds.

![Table spread of sesame-topped makguksu and bossam](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-19-1litv-966.webp)

### Water makguksu: house-made noodles in a clean broth

First up was the water makguksu. With bits of ice floating in it, it's perfectly refreshing.

They cut the noodles with scissors a bit and mixed everything evenly. There was a bit of seasoning sauce mixed in too, so mix well!

![Water makguksu noodles with floating ice bits](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-20-n23t0-966.webp)

The broth was the first thing I tasted — really clean, with great umami and a subtle sweetness. Delicious from the broth alone.

The noodles are house-made, so of course they were great — chewy with a nice springiness, and the distinctive buckwheat texture came through clearly.

### Bibim makguksu with pollock sikhae: deep flavour, not fiery

Next was the pollock sikhae (fermented pollock) bibim noodles. I forgot they gave us broth separately and mixed the noodles first, then added the broth afterward haha.

You can add more or less broth depending on your taste — it looks spicy but actually isn't; it's a rich, delicious bibim noodle flavor.

There was quite a lot of pollock in it too, and it was so tender it melted in my mouth.

![A bowl of pollock sikhae bibim makguksu](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-21-1byy1-966.webp)

### The bossam in the 2-person set: thicker than expected

Next was the bossam (boiled pork). Honestly, since it came with the set, I figured we'd get a few thin slices — but no, a whole plate of thick-cut bossam came out!

And it was so tender it was practically falling apart. Completely juicy, soft bossam through and through.

![A plate of thick-cut bossam from the set](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-22-9c2qa-966.webp)

Eating it with the pollock namul (seasoned pollock) on top was heavenly. The ratio of lean meat to fat was just right, with zero gamey smell — genuinely delicious.

![A piece of bossam topped with seasoned pollock](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-23-jea3m-966.webp)

### Spicy buckwheat gimbap: a clean kind of heat

Last was the spicy buckwheat gimbap. Made with buckwheat instead of rice, so it feels healthier and lighter on calories!

Each piece had a spicy green chili on top, so it's definitely spicy — but really delicious.

![Cross-section of buckwheat gimbap topped with green chili](https://img.superchart.com/images/insadong-makguksu-hanok-set-jongno/insadong-makguksu-hanok-set-jongno-24-zptbv-966.webp)

You could taste the chewiness and clean flavor unique to buckwheat noodles, along with the chili's heat and the sweet-salty seasoning all at once — a clean kind of spicy. I ended up drinking the broth because it got too spicy, but it was too good to stop ✨

From the signature makguksu to the bossam and buckwheat gimbap, everything at Goshine Donghae Makguksu was genuinely delicious. If you're looking for a good restaurant near Anguk Station or in Insa-dong, I recommend Goshine Donghae Makguksu!

## Is Goshine Donghae worth it in Insa-dong?

- A Korean restaurant in Insa-dong's Ssamzigil area, run by the same family for two generations
- A well-known spot near Anguk Station popular with both Koreans and foreign tourists
- Generous set menu portions, with bossam that's remarkably thick and delicious
- House-made noodles give the makguksu great chewiness, paired perfectly with spicy buckwheat gimbap
- Recommended as a place to eat near Anguk Station

## Where it is

- Goshine Donghae Makguksu Jongno branch (고씨네동해막국수 종로직영점)
- 3 Insadong 12-gil, Jongno-gu, Seoul, South Korea (1st floor)
- 서울특별시 종로구 인사동12길 3 1층
- 37.5744624, 126.9846887
- Google Maps: https://www.google.com/maps/search/%EA%B3%A0%EC%94%A8%EB%84%A4%EB%8F%99%ED%95%B4%EB%A7%89%EA%B5%AD%EC%88%98%20%EC%A2%85%EB%A1%9C%EC%A7%81%EC%98%81%EC%A0%90/@37.5744624,126.9846887,17z

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