# Gangnam cake shop, no cooler bag on the drive home: Chef Cho - By Chagok (https://superchart.com/en/@seoul-worth-visiting/) - Written Sep 5, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written after receiving support for a visit from the store. - English edition: https://superchart.com/en/@seoul-worth-visiting/chefjo-shinsegae-gangnam-peachberry-cake/ - Also in: [한국어](https://superchart.com/ko/@seoul-worth-visiting/chefjo-shinsegae-gangnam-peachberry-cake/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a fresh-fruit cream cake shop in Sweet Park on basement level 1 of Shinsegae Department Store's Gangnam branch in Seocho, Seoul. Facing a drive back to Pyeongtaek, the writer skipped the 3,000 won cooler bag add-on and relied on the car air conditioning instead, picking up a peach berry cake for 53,000 won; the firm peaches may divide opinion, but the August strawberries were surprisingly sweet and the fresh cream was not heavy. Even someone who normally avoids cream cake was satisfied with this Chef Cho cake. ## Good to know - **Location**: Sweet Park, basement level 1, Shinsegae Department Store Gangnam - **Peach berry cake**: 53,000 won - **Chocolate whole strawberry cake**: 53,000 won - **Real mango rose cake**: 56,000 won - **Cooler bag packaging**: 3,000 won extra - **What comes with it**: Cake knife, candles, Chef Cho introduction card - **Price reference**: ₩56,000 ≈ $41.5 · ₩53,000 ≈ $39.5 · ₩3,000 ≈ $2.2 (2026-09-15) *as written by the visitor on Sep 5, 2026* ![Full view of the Chef Cho peach berry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-01-1hjxa-1200.webp) ![Peach berry cake topped with peaches and strawberries](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-02-4gvd0-900.webp) > Trying the peach berry cake at Chef Cho, a Seoul cake favorite inside Shinsegae Department Store Gangnam ![Cake from Chef Cho at Shinsegae Department Store Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-03-1imtr-900.webp) ## Where is Chef Cho inside Shinsegae Department Store Gangnam? Chef Cho is a fresh fruit cake shop tucked into the Sweet Park corner on basement level 1 of Shinsegae Department Store Gangnam. I don't usually love dessert, but I suddenly had a craving for cake. So I went looking for a Seoul cake favorite and ended up at Chef Cho inside Shinsegae Gangnam. ![Sweet Park corner on basement level 1 of Shinsegae Department Store Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-04-c3vep-900.webp) Chef Cho sits in the Sweet Park corner on B1, and true to the name, there were tons of other dessert shops around it besides this cake favorite. ![Entrance to the Chef Cho store inside Sweet Park](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-05-p77ho-900.webp) Still, I'd come for cake, so I resisted all the other temptations and headed straight for Chef Cho, where the display case was loaded with cakes piled high with all kinds of fresh fruit. ![Chef Cho display case with fresh fruit cakes](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-06-8b6us-900.webp) ![Fresh fruit cakes lined up on the Chef Cho display case](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-07-df4x6-900.webp) ## Chef Cho display case: cake types and prices On the Chef Cho display I saw the real mango rose cake at ₩56,000 and the chocolate whole strawberry cake at ₩53,000. Being a department store cake, the quality was noticeably high just by looking — the real mango rose cake (₩56,000) had thin mango slices arranged one by one into a rose shape on top, and you could really feel the care that went into it. ![Real mango rose cake arranged in a rose shape](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-08-7apd1-900.webp) ![Real mango rose cake with price tag on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-09-1wph7-900.webp) There were also cakes topped with fig, green grapes, strawberries and more, and all the fruit looked completely fresh. ![Cakes topped with fig, green grapes, strawberries and more](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-10-841ts-900.webp) One I'd been considering was the chocolate whole strawberry cake (₩53,000) — if you're in the mood for something sweeter and more dessert-like rather than a nutty cream-based cake, that one looks like a solid pick. ![Chef Cho chocolate whole strawberry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-11-10oz4-900.webp) Browsing the display case at this Seoul cake favorite, I started really wanting to buy one and try it at home. ![Browsing the Chef Cho cake display case](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-12-acdgi-900.webp) ## Do you need the cooler bag for a long drive home? Chef Cho Shinsegae Department Store Gangnam offers cooler bag packaging for an extra ₩3,000. Since I'd come all the way from Pyeongtaek to Gangnam, I was worried the fruit might soften by the time I got home. Luckily the cooler bag option (₩3,000) was there, so if your trip home takes more than an hour, adding it is probably worth it. ![Sign for Chef Cho's cooler bag packaging option](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-13-2mowx-900.webp) ![Chef Cho cake packaging box](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-14-cw7m5-900.webp) I debated adding the cooler bag but decided to just blast the car AC instead, so I skipped it. The cake I bought was the peach berry cake (₩53,000), piled high with peaches and strawberries! ![Peach berry cake in its packaging after purchase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-15-mofcb-900.webp) ![Chef Cho peach berry cake taken out at home](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-16-woiq3-900.webp) ## How the Chef Cho peach berry cake is packed, and the fresh cream The peach berry cake packaging included a cake knife, a candle, and a card introducing Chef Cho. Once I got home and took the cake out, it looked even more delicious than it had at the department store. Along with the standard cake knife and candle, the intro card noted that this Seoul cake favorite uses 100% dairy cream. ![Cake knife, candle, and Chef Cho introduction card included](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-17-1mmwc-900.webp) It also said the fresh fruit on top is brought in every morning, which might explain why it looked so appetizing. ![Close-up of peaches and strawberries on the peach berry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-18-19urn-900.webp) ## What does the Chef Cho peach berry cake taste like? The peaches on top of the peach berry cake at Chef Cho have a firm texture, so they might not be for everyone. Rather than soft, mushy peaches, these were firm ones, which could split opinion a bit — but since the fruit was so fresh, the natural strawberry and peach fragrance coming off the cake was sweet. ![Cross-section of the sliced peach berry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-19-wmd9x-900.webp) ![A slice of peach berry cake on a plate](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-20-1iev1-900.webp) I don't usually go for cream-based cakes because the cream often feels too heavy. But this cake from Chef Cho, a Seoul cake favorite, didn't have that heaviness I expected — it was nutty and light instead, and the sponge was so fluffy that it paired really well with the cream. ![Fluffy cake sponge and cream layers](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-21-1y335-900.webp) The other shocking part was the strawberries. Strawberry season these days runs from December to May, so finding strawberries this delicious in August was surprising — sweet and tangy in a way that came through clearly in the cake. ![Cross-section of strawberries on the peach berry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-cake/chefjo-shinsegae-gangnam-peachberry-cake-22-obgzp-900.webp) That was my review of trying the peach berry flavor at Chef Cho Shinsegae Department Store Gangnam, a Seoul cake favorite I really enjoyed! ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (Shinsegae Department Store Gangnam B1) - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@seoul-worth-visiting/chefjo-shinsegae-gangnam-peachberry-cake/ · https://superchart.com/llms.txt