# Euljiro vintage store with iPod Touch and Doraemon fridge: Viva Trade

- By Chagok (https://superchart.com/en/@seoul-worth-visiting/)
- Written Sep 18, 2026
- Local places › Shopping › Jung-gu, Seoul
- Sponsored: This post was written as a sponsored store visit.
- English edition: https://superchart.com/en/@seoul-worth-visiting/dongdaemun-vintage-shop-ipod-doraemon/
- Also in: [한국어](https://superchart.com/ko/@seoul-worth-visiting/dongdaemun-vintage-shop-ipod-doraemon/index.md)

## In short

Viva Trade Eulji Dundaun Dongdaemun Branch is a warehouse-style vintage store on the 5th floor of 264 Eulji-ro in Jung-gu, Seoul. Along with Polo, Lacoste and Tommy zones and luxury vintage from Chanel, Dior, Prada and Max Mara, Viva Trade stocks 2000s retro objects such as LP records, Hello Kitty goods, a limited-edition Doraemon fridge, old cameras and an iPod Touch. Come for the clothes and you will stay far longer for the odds and ends.

## Good to know

- **Location**: 5th floor, 264 Eulji-ro, Jung-gu, Seoul (Viva Trade Eulji Dundaun Dongdaemun Branch)
- **Brand zones**: Polo, Lacoste, Tommy and a Korean brand zone
- **Luxury vintage**: Chanel, Dior, Prada, Max Mara and more
- **Small goods**: LP records, Hello Kitty goods, bowls, cups and mood lamps, Sailor Moon comics, old film cameras, glasses frames, digital cameras, iPods

*as written by the visitor on Sep 18, 2026*

![Interior of Viva Trade Eulji Dundaun vintage shop in Dongdaemun](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-01-ci6lx-1200.webp)

> Dongmyo-style vintage brand shopping
> Polo, Lacoste, Tommy
> plus loads of luxury pieces too
> Dongdaemun's Viva Trade Eulji Dundaun

![Vintage clothing hung on store shelves](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-02-1lsxl-900.webp)

What comes to mind when you think of Dongmyo? For me personally, it's the mecca of vintage shopping.

![Neatly organized clothing racks in a vintage shop](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-03-68psn-900.webp)

## A calmer alternative to Dongmyo vintage: Viva Trade in Euljiro

Viva Trade Eulji Dundaun Dongdaemun Branch is a vintage shop on the 5th floor of 264 Eulji-ro. Hunting for treasures at Dongmyo Market is great, but I found there's also a place where you can vintage-shop for cleaner clothes in a more pleasant environment! That's exactly the Dongdaemun Viva Trade Eulji Dundaun I visited this time — it's so comfortable it barely feels like a vintage shop, and the condition of the clothes was solid too, so if you're into Dongmyo-style vintage, it's worth checking out!

### Inside the Polo zone and the Lacoste zone

Of everything I found, the item that looked best was a Polo shirt — a white shirt that was in such good condition it was hard to believe it was vintage.

The zone I was browsing was the Polo zone, which had everything from Polo's signature shirts to t-shirts and collared shirts. Right next to it was the Lacoste zone, where I could see Dongmyo-style vintage Lacoste collared tees and even dresses in a variety of colors.

![Vintage shirts and collared tees hanging in the Polo zone](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-04-1qk10-900.webp)

![Colorful vintage collared tees in the Lacoste zone](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-05-z9cg6-900.webp)

### Chanel, Dior, Prada and Max Mara in the luxury vintage section

I think one big advantage of Dongmyo-style vintage is being able to snag good deals, and at Viva Trade Eulji Dundaun you can even find high-end luxury vintage brands like Chanel, Dior, Prada, and Max Mara.

![Display section of luxury vintage clothing](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-06-2jz94-900.webp)

![High-end brand vintage outerwear on a rack](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-07-138ik-900.webp)

![Vintage dresses and shirts on display](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-08-m8w1b-m-900.webp)

Not just t-shirts, dresses, and shirts, but a wide range of denim pants, cotton pants, and denim jackets were on display — so varied it was hard to believe this was a vintage shop and not a regular clothing store.

![Denim pants and jackets organized on a table](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-09-19j0l-900.webp)

There were also ties dripping with that vintage feel — great for well-dressed folks looking to complete an outfit.

![Vintage tie display corner](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-10-f1ozb-900.webp)

![Vintage ties in various patterns](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-11-1ceu9-900.webp)

### Fall sweatshirts, hoodies and knits in the Korean brand zone

Moving over to the domestic brand zone, I found plenty of items in great condition — vintage sweatshirts, hoodies, and knits, all essentials for the coming fall season.

![Vintage sweatshirts and hoodies in the domestic brand zone](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-12-1uuya-900.webp)

![Fall vintage knits hanging on a rack](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-13-1rx4k-900.webp)

## What Viva Trade sells besides clothes: LP records to Hello Kitty

Aside from clothing, Viva Trade Eulji Dundaun also had a variety of props to check out, including vintage LP records — an appealing spot for record collectors too.

![Vintage LP records in the props corner](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-14-wheoj-900.webp)

![Display case of LP records and vintage props](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-15-jjgr8-900.webp)

There were also Kitty-related vintage items, and unlike ordinary products, each one seemed to have its own story — for the truly rare limited editions, the story was even written out.

![Kitty vintage goods display corner](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-16-1dxa4-900.webp)

### The limited-edition Doraemon fridge from a Japanese moving company

It wasn't written on the Kitty items, but the Doraemon fridge faintly visible in the back of one photo had a note saying it was a rare fridge given out as a limited edition by a moving company in Japan — knowing it was limited edition made me want it a little.

![Limited-edition Doraemon fridge on display](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-17-re1uo-900.webp)

![Shelf of vintage character props](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-18-16tbn-900.webp)

Besides that, there were also bowls, cups, mood lamps, and even Sailor Moon comic books,

![Display of vintage bowls, cups, and mood lamps](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-19-1gdm3-900.webp)

![Corner with Sailor Moon comics and other vintage books](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-20-15tdb-900.webp)

and old film cameras, glasses frames, and digital cameras.

![Old film cameras and digital cameras on display](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-21-1qbit-900.webp)

![Vintage glasses frames and camera props](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-22-r1sln-900.webp)

## An iPod Touch and other finds that feel straight out of the 2000s

At Viva Trade Eulji Dundaun you can even find iPods for sale — the selection is so varied it genuinely feels like you've been transported back to the 2000s.

![Vintage iPods on display for sale](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-23-15x6x-900.webp)

There was even an iPod Touch, which wasn't easy to get back in the day — remembering how revolutionary it was to have an MP3 player with a touch screen brought back so many memories.

![Retro electronics including an iPod Touch on display](https://img.superchart.com/images/dongdaemun-vintage-shop-ipod-doraemon/dongdaemun-vintage-shop-ipod-doraemon-24-eecs1-900.webp)

The price is still a bit high, but considering the rarity, it's well worth paying for — if you're a collector, it might be worth a visit to hunt down the item you want!

## Where it is

- Viva Trade Eulji Dundaun Dongdaemun Branch (비바무역 을지 던던 동대문점)
- 5th floor, 264 Eulji-ro, Jung-gu, Seoul, South Korea
- 서울특별시 중구 을지로 264 5층
- 37.5657367, 127.0070531
- Google Maps: https://www.google.com/maps/search/%EB%B9%84%EB%B0%94%EB%AC%B4%EC%97%AD%20%EC%9D%84%EC%A7%80%20%EB%8D%98%EB%8D%98%20%EB%8F%99%EB%8C%80%EB%AC%B8%EC%A0%90/@37.5657367,127.0070531,17z

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