# Truffle fries and steak strips at Sugar Hill, a Haebangchon wine bar

- By Seulgi (https://superchart.com/en/@served-in-seoul-4/)
- Written Sep 8, 2026
- Local places › Bars › Yongsan, Seoul
- Sponsored: This post was written after a sponsored visit to the venue.
- English edition: https://superchart.com/en/@served-in-seoul-4/haebangchon-sugarhill-steak-strip-wine/
- Also in: [한국어](https://superchart.com/ko/@served-in-seoul-4/haebangchon-sugarhill-steak-strip-wine/index.md)

## In short

Sugar Hill is a wine bar in the Sinheung Market alley of Haebangchon, Yongsan, Seoul. Two friends shared Juju's steak strips, boduemi shell pasta, and fries with an Obok cocktail and white wine, and the truffle-scented fries paired with white wine were the standout combo. It's not a budget spot, but the atmosphere and hospitality earn a 95% return-visit rating.

## Good to know

- **Address**: 95-9 Sinheung-ro, Yongsan-gu, Seoul (Yongsan-dong 2-ga, inside Sinheung Market), South Korea
- **Hours**: 18:00 – 23:00
- **Closed**: Mondays, Tuesdays
- **Parking**: No dedicated lot; Yongsan 2-ga-dong public parking lot recommended
- **Transit**: Yongsan02 village bus from Noksapyeong Station or Sookmyung Women's University Station
- **Ordered (for two)**: Juju's steak strips, boduemi shell pasta, fries, Obok cocktail, white wine

*as written by the visitor on Sep 8, 2026*

I went with a friend not long ago and the atmosphere was absolutely insane, I completely fell for it — bringing you my honest review of Sugar Hill in Haebangchon!

You know Haebangchon's Sinheung Market is super hot right now, right? And the weather has been so nice???? You have to go for Haebangchon outdoor seating. A wine bar bursting with mood.. a Haebangchon date spot..... I went to Sugar Hill in Haebangchon.

![Photo from a visit to Sugar Hill, a wine bar in Haebangchon's Sinheung Market](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-01-12c2i-900.webp)

![Photo of Sugar Hill's atmosphere](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-02-19al0-900.webp)

## Sugar Hill in Haebangchon: location and hours

- Address: 95-9 Sinheung-ro, Yongsan-gu, Seoul (Yongsan-dong 2-ga, inside Sinheung Market), South Korea
- Hours: 18:00 – 23:00
- Closed Mondays and Tuesdays!
- Parking: no dedicated lot since it's inside Sinheung Market (Yongsan 2-ga-dong public parking lot recommended)
- I'd recommend taking the Yongsan02 village bus from Noksapyeong Station or Sookmyung Women's University Station

![Sugar Hill's exterior inside the Sinheung Market alley](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-03-1548a-900.webp)

## A hip exterior right from the Sinheung Market alley entrance

The ultimate Haebangchon mood. As soon as you step into the Sinheung Market alley, Sugar Hill's hipness hits you right from the entrance! The exterior is so pretty I took like fifty thousand photos before even going in, haha.

Here's the menu. So many types of drinks~ lots of cocktails, plus wine and even champagne!!

![Sugar Hill's menu listing cocktails and wine](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-04-1ycvl-905.webp)

### What we ordered (for two)

- Juju's steak strips
- Boduemi shell pasta
- Fries (★highly recommend★)
- Obok cocktail
- White wine

![Sugar Hill table set with the two-person order](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-05-1alr0-900.webp)

## What's the interior atmosphere like?

Walking inside... wow... oh my god it's so pretty 😭😭

![Sugar Hill's interior under soft lighting](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-06-194h0-900.webp)

The lighting is so soft and lovely, and with the fresh flowers placed around, the mood is insane!!

![Sugar Hill indoor seating decorated with fresh flowers](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-07-5h8rp-900.webp)

Every angle looks like it's straight out of a magazine, so I got my profile picture right away... If you're looking for a Haebangchon date course, you absolutely have to come here.

![Sugar Hill's space with a Haebangchon date-night mood](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-08-1vn8o-900.webp)

![A photogenic spot inside Sugar Hill](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-09-sn1jl-1200.webp)

## Juju's steak strips & boduemi shell pasta

The main dish we ordered, Juju's steak strips! The meat literally melts in your mouth ㅠㅠ so juicy with a great chew, and the pairing with the garnish was so on point.

![Juju's steak strips served with garnish](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-10-1q1je-900.webp)

Boduemi shell pasta? First time I've ever had this. The shell-shaped pasta traps the sauce right inside... it's so savory and delicious... the cheese flavor was insane. Perfect as a side with wine or cocktails!

![Boduemi shell pasta with shell-shaped noodles](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-11-nn4er-900.webp)

## Fries & white wine combo

Everyone... please pay attention;;;; the fries and white wine combo is insane 🔥🔥 the fries have this truffle scent drifting off them, salty, and you just keep reaching for more...

Pair that with a clean, crisp sip of white wine and you'll feel like you own the whole world 🤤 you absolutely must try this combo, please!! Best fries I've ever had, honestly;;;

![Truffle-scented fries with white wine](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-12-1rr9j-900.webp)

The meat was so tender... I want to eat it again.

## The signature Obok cocktail tastes like omija

Since it's the signature, I ordered the Obok cocktail! The color is gorgeous and vivid, and it's tangy and sweet, so even people who can't drink much can enjoy this pretty cocktail happily 🍹 It tastes like omija (schisandra berry)!!

![The signature Obok cocktail with omija flavor](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-13-l11ho-900.webp)

I wonder what brand they use..? When I said it was so good, they said they use a higher-grade one, haha. That sauce over there was crazy good too... the white wine seemed to be a pricier bottle too, honestly.. it was delicious. Slightly dry!!

![A glass of dry white wine](https://img.superchart.com/images/haebangchon-sugarhill-steak-strip-wine/haebangchon-sugarhill-steak-strip-wine-14-h00i6-900.webp)

## Honest verdict & 95% return-visit rating

Honestly, the prices are a bit on the higher side, so it's not exactly a budget spot!! But the atmosphere was so, so pretty and just the best 💖 The owner and staff were incredibly kind, top-tier level, so I felt great the whole time I was there!

Moved by how kind everyone was, I want to go back again soon just to soak in the vibe ㅠㅠ It's kind of a place I want to brag about.. If you're in Haebangchon looking for a great restaurant, a cocktail bar or wine bar with good food and atmosphere, I totally, totally recommend Sugar Hill in Haebangchon 👍✨

## Where it is

- Sugar Hill (슈가힐)
- 95-9 Sinheung-ro, Yongsan-gu, Seoul, South Korea
- 서울특별시 용산구 신흥로 99-15
- 37.5448814, 126.985071
- Google Maps: https://www.google.com/maps/search/%EC%8A%88%EA%B0%80%ED%9E%90/@37.5448814,126.985071,17z

---

Superchart · https://superchart.com/en/@served-in-seoul-4/haebangchon-sugarhill-steak-strip-wine/ · https://superchart.com/llms.txt