# Sokcho market squid jeotgal for Chungmu gimbap at home: Hwangbuja - By Iseul (https://superchart.com/en/@setting-down-chopsticks/) - Written Sep 14, 2026 - Local places › Shopping › Sokcho, Gangwon - Sponsored: This story was written as part of a sponsored store visit, and the experience and drawbacks are presented exactly as the original writer described them. - English edition: https://superchart.com/en/@setting-down-chopsticks/sokcho-market-squid-jeotgal-chungmu-gimbap/ - Also in: [한국어](https://superchart.com/ko/@setting-down-chopsticks/sokcho-market-squid-jeotgal-chungmu-gimbap/index.md) ## In short Hwangbuja Jeotgal is a salted seafood (jeotgal) stall inside Sokcho Tourist Fisheries Market, also called Sokcho Central Market, in Sokcho, Gangwon. Won over by the squid jeotgal served as a side dish at restaurant after restaurant in Sokcho, the writer bought a tub at Hwangbuja Jeotgal and ate it Chungmu gimbap style at home, rolling sesame oil rice in seaweed. With tasting before you buy, ice-pack sealed packaging and a parking pass for purchases over 15,000 won, Hwangbuja Jeotgal makes a satisfying last shopping stop of a Sokcho trip. ## Good to know - **Location**: Inside Sokcho Tourist Fisheries Market (Sokcho Central Market) - **Parking**: Market parking lot across the street; parking pass for purchases over 15,000 won - **What was bought**: Squid jeotgal (salted seasoned squid) - **On the counter**: Seasoned pollock roe, low-salt white pollock roe, octopus jeotgal, scallop jeotgal, pollock tripe jeotgal (changnanjeot), spicy pollock salad, squid sikhae, salted oysters (eoriguljeot) and more - **Tasting**: Staff offer samples of each type - **Packaging**: Sealed containers with ice packs - **Shipping**: Nationwide delivery by phone order - **Pricing**: Fixed prices shown on tags - **Price reference**: ₩15,000 ≈ $11 (2026-09-15) *as written by the visitor on Sep 14, 2026* ![Squid jeotgal bought from Hwangbuja Jeotgal in Sokcho](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-01-omk0f-m-900.webp) ## Why Sokcho's squid jeotgal led me to Hwangbuja Jeotgal at Sokcho Central Market The last stop on my Sokcho trip was Hwangbuja Jeotgal, the place everyone was talking about as the jeotgal (salted seafood) spot at Sokcho Central Market. I didn't actually plan on buying jeotgal at first, haha~ Hi everyone! Mango is a beast~ Whenever I visit Sokcho, I have so much fun looking at the sea, but I absolutely cannot skip loading both hands with delicious side dishes for the trip home!! But every single restaurant in Sokcho served this incredible squid jeotgal, plus seed jeotgal and gajami sikhye (fermented flatfish) as basic side dishes, and I just kept shoveling down rice endlessly!! I wanted to keep eating this rice-thief of a dish at home too, so I ran straight to Hwangbuja Jeotgal!! ![Storefront of Hwangbuja Jeotgal, a jeotgal shop in Sokcho Central Market](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-02-m4juc-1200.webp) ![In front of the Hwangbuja Jeotgal stall at Sokcho Tourist Fisheries Market](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-03-1mzoo-900.webp) ![Sign for the jeotgal shop at Sokcho Central Market](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-04-wwirw-900.webp) ![Jeotgal displayed inside Hwangbuja Jeotgal shop](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-05-1n4uw-900.webp) ![Various types of jeotgal at the Sokcho Central Market stall](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-06-voz5y-900.webp) ![Jeotgal display stand at Hwangbuja Jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-07-gow87-900.webp) ![Aisle of the jeotgal shop at Sokcho Tourist Fisheries Market](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-08-1ekn0-900.webp) ![Jeotgal products in front of Hwangbuja Jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-09-j0fd4-900.webp) ![Entrance of the jeotgal shop at Sokcho Central Market](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-10-1efcs-900.webp) ![View of the Hwangbuja Jeotgal shop](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-11-1fah4-900.webp) ## Parking at Sokcho Central Market and what Hwangbuja Jeotgal sells I parked in the market parking lot across the street, and since I spent over ₩15,000, they even gave me a parking pass — totally touched!! Standing in front of the stall, my eyes went wide: seasoned pollock roe, low-salt white pollock roe, octopus jeotgal, scallop jeotgal, sea cucumber intestine jeotgal, pollock sashimi salad, salted fermented squid, salted oyster — all sorts of jeotgal spread out in rows~ ![Stall of seasoned pollock roe and low-salt white pollock roe](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-12-17rnv-900.webp) ![Display of octopus jeotgal and sea cucumber intestine jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-13-ev204-900.webp) ![Pollock sashimi salad and salted fermented squid on display](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-14-1vdf7-900.webp) ![Salted oyster and other jeotgal varieties at Hwangbuja Jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-15-fzqoc-900.webp) ## How does Hwangbuja Jeotgal pack the squid jeotgal? What I picked at Hwangbuja Jeotgal was my all-time favorite rice side dish, squid jeotgal. The owner packed the tub so full it looked like it might overflow — just looking at it made me feel full~ I was a little worried the smell might leak out in the car on the way home, but! They sealed the container super carefully and tucked in an ice pack, so by the time I opened the box at home, not a whiff of smell had escaped in the car~ They also do nationwide delivery, so it's great to just order by phone later and eat comfortably at home~ ![Sealed container of squid jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-16-1q4ys-900.webp) ## Can you taste the jeotgal before buying? Honestly, with jeotgal it's hard to tell just by looking how salty it is or whether the seasoning suits your taste~ At Hwangbuja Jeotgal, the staff actively encourage you to try a bit of each one, so you can pick exactly what matches your palate~ They said they carefully select everything from the raw ingredients to the salt and chili powder, and true to that, the seasoning wasn't salty at all — just savory and rich, a real delicacy~ The price tags are clearly fixed, and they pack the tub generously, pressing it down firmly — that overflowing warmth is just so nice~ ![Squid jeotgal opened at home](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-17-17lon-900.webp) ## Eating Sokcho squid jeotgal as Chungmu gimbap at home As soon as I got home, I excitedly opened the squid jeotgal container, and the squid meat was so plump and chewy, the texture was pure art!! No fishy taste at all, just a springy bite in the mouth that made me want to cook with it right away~ So the moment I got home, I made it Tongyeong-style gimbap and it was absolutely delicious!! I rolled the rice — mixed with a bit of sesame oil and sesame salt — tightly in seaweed, and served it alongside a generous portion of squid jeotgal~ Piling the spicy-sweet-salty squid jeotgal on top of plain, savory rice and taking a bite was so much more delicious than the Tongyeong gimbap you buy outside!! ### How to store leftover jeotgal To keep the rest for a long time, I portioned it into zipper bags and gently froze it~ Before eating, I move it to the fridge to thaw slowly, and the springiness and spiciness come right back just like when I first bought it — I look forward to every meal now!! ![A meal of Tongyeong-style gimbap served with squid jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-chungmu-gimbap/sokcho-market-squid-jeotgal-chungmu-gimbap-18-1rt2l-900.webp) Thanks to this delicious squid jeotgal, I ended today with a satisfying, happy meal~ ## Where it is - Hwangbuja Jeotgal (황부자젓갈) - 16 Jungang-ro 147beon-gil, Sokcho Tourist Fisheries Market, Stall 25, Sokcho-si, Gangwon-do, South Korea - 강원특별자치도 속초시 중앙로147번길 16 속초관광수산시장 25호 - 38.2047717, 128.5898891 - Google Maps: https://www.google.com/maps/search/%ED%99%A9%EB%B6%80%EC%9E%90%EC%A0%93%EA%B0%88/@38.2047717,128.5898891,17z --- Superchart · https://superchart.com/en/@setting-down-chopsticks/sokcho-market-squid-jeotgal-chungmu-gimbap/ · https://superchart.com/llms.txt