# Incheon Nonhyeon gastropub with 3,000-won happy hour: Simsimsangin

- By Yerin Gwak (https://superchart.com/en/@sinpo-dim-counter/)
- Written Sep 19, 2026
- Local places › Bars › Namdong, Incheon
- Sponsored: This post was written after a sponsored visit to the venue.
- English edition: https://superchart.com/en/@sinpo-dim-counter/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/
- Also in: [한국어](https://superchart.com/ko/@sinpo-dim-counter/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/index.md)

## In short

Simsimsangin Incheon Nonhyeon is a Korean gastropub on the main strip of the Incheon Nonhyeon restaurant alley in Namdong-gu. On a return visit the writer ordered yukhoe-ui-jeongseok (raw beef tartare, 23,900 won), ppal-o-myeon spicy noodles (15,900 won) and Goheung Yuja-ju, a traditional citron liquor (18,000 won), and found the yukhoe nuttier when the egg yolk was mixed in at the end. With happy hour from 5 to 7pm putting beer and soju at 3,000 won, Simsimsangin keeps both the food and the drinking bill light.

## Good to know

- **Address**: 14-7 Nonhyeonnam-ro, 1st floor, Namdong-gu, Incheon
- **Hours**: Sun-Thu 17:00-02:00 / Fri-Sat 17:00-03:00
- **Parking**: No dedicated lot; use nearby alley or public parking
- **Yukhoe-ui-jeongseok (raw beef tartare)**: 23,900 won
- **Ppal-o-myeon (spicy noodles)**: 15,900 won
- **Goheung Yuja-ju (citron liquor)**: 18,000 won
- **Draft beer, 300cc**: 3,500 won
- **Happy hour**: 5-7pm, beer and soju 3,000 won
- **Ordering**: Tablet at every table
- **Price reference**: ₩23,900 ≈ $17 · ₩15,900 ≈ $11.5 · ₩18,000 ≈ $13 (2026-09-20)

*as written by the visitor on Sep 19, 2026*

![Representative photo of Simsimsangin Incheon Nonhyeon's food and traditional liquor](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-01-ydp1o-1200.webp)

Incheon Nonhyeon Station restaurant | Incheon Nonhyeon restaurant | Sorae Port area — a revisit review of a good-vibe bar in Incheon Nonhyeon. Once you go, you'll want to go back! Recommending this bar for its excellent food.

## Where is Simsimsangin Incheon Nonhyeon? Parking and hours

Simsimsangin Incheon Nonhyeon is on the 1st floor of 14-7 Nonhyeonnam-ro, Namdong-gu, Incheon, and is open Sun–Thu 17:00–02:00, Fri–Sat 17:00–03:00. There's no dedicated parking lot.

![Exterior of Simsimsangin Incheon Nonhyeon on the main strip of the Incheon Nonhyeon restaurant alley](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-02-l8h9m-966.webp)

Simsimsangin sits on the main strip of the Incheon Nonhyeon restaurant alley, the stretch with the most good places to eat, so it's always busy. It's close to Incheon Nonhyeon Station, so public transit is convenient, and even without a dedicated lot, there are plenty of nearby alleys and public parking lots, so driving isn't a hassle either.

![The alley near the entrance of Simsimsangin Incheon Nonhyeon](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-03-13hos-966.webp)

![Interior of Simsimsangin Incheon Nonhyeon crowded on a weekday evening](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-04-g1hbx-966.webp)

I went around 8pm on a weekday and it was still pretty crowded. I first visited Simsimsangin Incheon Nonhyeon last winter — it was a Friday, so I waited about 30 minutes to get in. I kept thinking about the delicious food I had there last time, saying 'I should go back, I should go back,' and finally made it happen now.

![A table seat at Simsimsangin Incheon Nonhyeon](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-05-1kvdk-966.webp)

![Pork kimchi grill and ppal-o-myeon from last year's visit](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-06-sjj9q-966.webp)

The pork kimchi grill and ppal-o-myeon I loved so much last year. We were the only table with two burners going. Haha.

![Food menu board at Simsimsangin Incheon Nonhyeon](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-07-u1dp4-966.webp)

![Menu board introducing the spicy jjamppong volcano hot pot and other signature dishes](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-08-66e4x-966.webp)

![Tablet ordering screen at the table](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-09-dfcou-966.webp)

## Simsimsangin menu prices and the 5-7pm happy hour

This time we ordered yukhoe-ui-jeongseok (₩23,900), ppal-o-myeon (₩15,900), Goheung Yuja-ju (₩18,000), and a 300cc draft beer (₩3,500). Incheon Nonhyeon's Simsimsangin has a wide variety of food, and everything looks so good you'll just want to hit order. Signature dishes include spicy jjamppong volcano hot pot, dongkkurami, chicken cartilage, and pork kimchi grill with cheese stir-fry — lots of tasty options at this bar. We ordered easily using the tablet at the table.

- Yukhoe-ui-jeongseok (raw beef tartare) ₩23,900
- Ppal-o-myeon ₩15,900
- Goheung Yuja-ju (citron liquor) ₩18,000
- Draft beer 300cc ₩3,500

![Happy hour information at Simsimsangin Incheon Nonhyeon](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-10-1x4ot-966.webp)

Simsimsangin Incheon Nonhyeon runs a happy hour from 5pm to 7pm with beer and soju at ₩3,000. These days at bars it's not even the food, it's the drink prices that add up — so timing your visit for happy hour is a real win! They're also running a receipt review event, a new menu event, and a free coupon event on Naver, so be sure to grab those.

![Lineup of traditional liquors sold at Simsimsangin](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-11-1hqp5-966.webp)

## Goheung Yuja-ju: a citron liquor to order instead of soju

Today of all days I wanted something other than soju, and it turned out Simsimsangin sells traditional liquors! Wanting something sweet, I debated between maesil-wonju (plum wine), Goheung Yuja-ju, and Hondi-ju, and picked Goheung Yuja-ju since it had the lowest alcohol content.

![A bottle of Goheung Yuja-ju that was ordered](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-12-1uihb-966.webp)

A basic side dish of stir-fried sausage came out with it.

![Stir-fried sausage served as a basic side dish](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-13-1g2gx-966.webp)

![Goheung Yuja-ju poured into a glass](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-14-4qy46-966.webp)

For round two, my sister, who said she'd just drink beer lightly, tried the Goheung Yuja-ju and was like, 'Wait, why is this so good?!' She was surprised. I expected something like makgeolli since it's a traditional liquor, but it's more like champagne. There was a distinctive note at the finish — turns out that's the taste of nuruk (fermentation starter). Traditional liquor could be this good — that was a nice discovery.

## Yukhoe-ui-jeongseok: why to mix the egg yolk in later

Simsimsangin's yukhoe-ui-jeongseok (₩23,900) is a plate piled high with red yukhoe, topped with scallions, seaweed flakes, and an egg yolk. The food at Incheon Nonhyeon's Simsimsangin really looks good. The yukhoe comes out so colorfully arranged that it looks even tastier! Mixing it together gives you a rich, nutty flavor. The yukhoe wasn't tough or dry at all, and as the seasoning settled in over time it got even better, with great texture too.

![Yukhoe-ui-jeongseok topped with scallions, seaweed flakes, and egg yolk](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-15-1948q-900.webp)

![Close-up of a plate piled high with red yukhoe](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-16-10x6a-966.webp)

The sweet traditional liquor we ordered alongside the yukhoe paired really well too. After a bite of yukhoe, a sip of Goheung Yuja-ju left my mouth feeling fresh, with the subtle citron aroma and a tangy-sweet taste — a totally different charm from soju or other drinks.

![Table with yukhoe and Goheung Yuja-ju side by side](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-17-w2jmn-966.webp)

![A plate of yukhoe with the egg yolk mixed in](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-18-1rq2p-966.webp)

With yukhoe, it's better to taste it plain first and mix in the egg yolk later, rather than mixing it in right away, to really get that nutty flavor. With the nutty yukhoe, crunchy scallions, salty seaweed flakes, and the egg yolk added in, you get a mouthful of different textures all at once — I loved that.

![Scooping up a portion of yukhoe](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-19-1ukiz-966.webp)

## Ppal-o-myeon: tteokbokki-style broth with fish cake skewers

Ppal-o-myeon (₩15,900) is Simsimsangin Incheon Nonhyeon's best dish, with noodles and skewered fish cake in tteokbokki (spicy rice cake) broth. It felt like a shame to only order yukhoe at Simsimsangin, so I added an order of the ppal-o-myeon I loved so much last time. It looks so good there's no way it could taste bad.

![Ppal-o-myeon with noodles and skewered fish cake in tteokbokki broth](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-20-x8pu7-966.webp)

![Lifting up a bite of ppal-o-myeon noodles](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-21-cu1m2-966.webp)

The skewered fish cake, a top drinking snack, soaked in the sweet tteokbokki broth, is a flavor that pretty much everyone likes. Personally I would have liked it a bit spicier, but it's the kind of sweet, keep-reaching-for-it dish that's a Simsimsangin best-seller.

![Close-up of skewered fish cake soaked in broth](https://img.superchart.com/images/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night/simsimsangin-incheon-nonhyeon-yuja-makgeolli-night-22-1jey7-966.webp)

## Why Simsimsangin works for a first or second round

It's great for a second round, but the dishes are hearty enough that you can set a full spread even as your first stop. It's a good-vibe bar, great for couples, and just as good for friends coming out for good food. Definitely worth a visit if you're in Incheon Nonhyeon!!

## Where it is

- Simsimsangin Incheon Nonhyeon (심심상인 인천논현점)
- 14-7 Nonhyeonnam-ro, 1st floor, Namdong-gu, Incheon, South Korea
- 인천광역시 남동구 논현남로 14-7 1층 101호
- 37.4025281, 126.7221953
- Google Maps: https://www.google.com/maps/search/%EC%8B%AC%EC%8B%AC%EC%83%81%EC%9D%B8%20%EC%9D%B8%EC%B2%9C%EB%85%BC%ED%98%84%EC%A0%90/@37.4025281,126.7221953,17z

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