# Sokcho fish market jeotgal shop, 3 kinds for the trip home: Hwangbuja - By Yerin Gang (https://superchart.com/en/@sokcho-receipt-pocket/) - Written Sep 18, 2026 - Local places › Shopping › Sokcho, Gangwon - Sponsored: This post was written after visiting with products provided by the business. - English edition: https://superchart.com/en/@sokcho-receipt-pocket/sokcho-market-jeotgal-three-kinds-haul/ - Also in: [한국어](https://superchart.com/ko/@sokcho-receipt-pocket/sokcho-market-jeotgal-three-kinds-haul/index.md) ## In short Hwangbuja Jeotgal is a traditional salted seafood (jeotgal) shop in the dakgangjeong alley of Sokcho Tourist Fish Market in Sokcho, Gangwon. On the last day of a two-night, three-day Sokcho trip, the writer tasted and picked three kinds — squid jeotgal, nakji-tang jeotgal (octopus) and myeongtae hoe-muchim (spicy pollock salad) — and the ice-pack packing kept them fresh over a drive home of more than five hours via Yangyang. Every tub came labeled, which made it easy to portion the jeotgal into fridge and freezer batches at home. ## Good to know - **Name**: Hwangbuja Traditional Jeotgal (Hwangbuja Jeotgal, 황부자전통젓갈) - **Address**: Stall 25, Sokcho Tourist Fish Market, 16 Jungang-ro 147beon-gil, Sokcho, Gangwon - **Hours**: 08:00 - 20:30 - **Parking**: Sokcho Tourist Fish Market parking lot - **What was bought**: Squid jeotgal, nakji-tang jeotgal (octopus), myeongtae hoe-muchim (spicy pollock salad) - **Kinds sold**: Octopus jeotgal, squid jeotgal, changnan-jeot (pollock gut), gamaji sikhye, pollock hoe-muchim, scallop jeotgal, matssiat jeotgal, nakji-tangtang jeotgal, galchi sok-jeot (cutlassfish gut), myeongnan-jeot (pollock roe), eorigul-jeot (spicy oyster), sea squirt jeotgal, clam jeotgal, baby squid jeotgal - **Good to know**: Free tastings, nationwide delivery, ice-pack packing *as written by the visitor on Sep 18, 2026* I went on a September trip to Sokcho, 2 nights 3 days. It was short but fun and full — traveling is always such a joy, but coming back to everyday life leaves a little emptiness too. That's when eating the side dishes I brought back from the trip helps bring the memories right back. I stopped by Hwangbuja Jeotgal, a jeotgal (salted seafood) shop known as a Sokcho Central Market favorite, and picked up a bunch of banchan (side dishes). ## Where is Hwangbuja Jeotgal in Sokcho Tourist Fish Market, and what are its hours? Hwangbuja Jeotgal is a Sokcho Central Market favorite selling delicious jeotgal. The address is 25 Sokcho Tourist Fish Market, 16 Jungang-ro 147beon-gil, Sokcho, Gangwon, and it's open 08:00 - 20:30. It's located inside Sokcho Central Market. It's convenient to park at the Sokcho Tourist Fish Market parking lot. ![Storefront view of Hwangbuja Jeotgal inside Sokcho Tourist Fish Market](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-01-4945s-900.webp) ## Shopping for banchan on the last day of a Sokcho trip On the last day of a trip, I always like to buy tasty side dishes and food I can bring home. I picked up jeotgal at this Sokcho Central Market favorite, and this time I got a variety of banchan from Hwangbuja Jeotgal. There was a wide range and everything was kept fresh. You can taste before you buy, so there's basically no chance of picking wrong. ![Various types of jeotgal displayed on the shelves at Hwangbuja Jeotgal](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-02-1dl8w-900.webp) ### What kinds of jeotgal does Hwangbuja Jeotgal sell? There are so many delicious jeotgal that I always agonize over which to choose. Both my husband and I are the type who can finish a bowl of rice with just jeotgal and kimchi, so we're serious about our jeotgal. So I picked carefully again this time. There was a wide variety: octopus jeotgal, squid jeotgal, changnan-jeot, gamaji-sikhye, pollock hoe-muchim, scallop jeotgal, matssiat jeotgal, nakji-tangtang jeotgal, galchi-sok-jeot, myeongnan-jeot (pollock roe), eorigul-jeot, meongge jeotgal, jogae-jeot, and kkolttugi-jeot. ![Display of jeotgal varieties including octopus and squid jeotgal](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-03-ln9pu-900.webp) If you're torn, try the tasting station. You can taste a bite of each with a disposable fork. ![Tasting jeotgal one bite at a time with a disposable fork](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-04-1d7c3-1200.webp) ## The three picks: squid jeotgal, nakji-tang jeotgal and pollock hoe-muchim First, I picked my husband's favorite, squid jeotgal, as the base. With just squid jeotgal he doesn't even look for another side dish. There's no fridge banchan more reliable than this — it's basically the foundation of the table, if you ask me?! ![Squid jeotgal packed by the shop](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-05-11nn5-900.webp) Next, I ordered octopus jeotgal, which can be used in bibimbap or fried rice, or simply mixed with rice — so convenient. ![Octopus jeotgal on display, meant to be mixed with rice](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-06-1i9wj-900.webp) I wanted to buy a little of everything and freeze it to pull out one at a time, but I held back. Sokcho isn't far, so I figured I'd just go back whenever I'm craving jeotgal. They also do nationwide delivery, so it's convenient. I ended up buying squid jeotgal, octopus jeotgal, and pollock hoe-muchim. They packed it sturdily with ice packs too. ![Jeotgal bags packed sturdily with ice packs](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-07-rc2la-900.webp) ## Does the ice-pack packing last a 5-hour drive home? After buying jeotgal at Hwangbuja Jeotgal, this Sokcho Central Market favorite, we went sightseeing in Yangyang and then drove home — over 5 hours total. Thanks to the careful packing, the ice packs didn't melt and everything stayed fresh. ![Jeotgal packaging arriving home after a 5-hour drive](https://img.superchart.com/images/sokcho-market-jeotgal-three-kinds-haul/sokcho-market-jeotgal-three-kinds-haul-08-1872f-900.webp) Stocking up the fridge with reliable banchan from Hwangbuja Jeotgal, this Sokcho Central Market favorite > _