# Daytime white wine at a Euljiro3-ga Western restaurant: Pyu Euljiro

- By Seorin (https://superchart.com/en/@spoonful-by-spoonful/)
- Written Sep 16, 2026
- Local places › Restaurants › Jung-gu, Seoul
- Sponsored: This post was written as part of a paid store visit sponsorship.
- English edition: https://superchart.com/en/@spoonful-by-spoonful/phew-euljiro-grilled-octopus-eggplant-lunch-wine/
- Also in: [한국어](https://superchart.com/ko/@spoonful-by-spoonful/phew-euljiro-grilled-octopus-eggplant-lunch-wine/index.md)

## In short

Pyu Euljiro is a stylish Western dining restaurant on a Mareunnae-ro alley in Euljiro3-ga, Jung-gu, Seoul. Booked through Naver, a lunchtime visit brought charcoal-grilled octopus with romesco for 34,000 won and crispy fried eggplant for 20,000 won, served with a glass of white wine; the food took a while to arrive, but the smoky, chewy octopus and the crisp-outside, tender-inside eggplant stood out. Pyu Euljiro is a good choice for a date or a first meeting when you want a different mood from Euljiro's old-school taverns.

## Good to know

- **Location**: 27 Mareunnae-ro, 1st floor, Unit 102, Jung-gu, Seoul
- **Hours**: 11:00 – 21:00
- **Charcoal-grilled octopus with romesco**: 34,000 won
- **Crispy fried eggplant**: 20,000 won
- **Reservations**: Available through Naver
- **Highlight**: Wine pairing

*as written by the visitor on Sep 16, 2026*

![Pyu Euljiro signature photo](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-01-1dzwg-1200.webp)

> Pyu Euljiro
> 27 Mareunnae-ro, Jung-gu, Seoul
> 11:00 ~ 21:00
> Wine pairing, Naver reservations available

Pyu, a date-spot dining restaurant in Euljiro! Let's start after you check out the intro video.

## What kind of restaurant is Pyu Euljiro?

Pyu Euljiro is a Western dining restaurant on Mareunnae-ro in Euljiro3-ga. Hi, I'm Chugu, running and traveling. I went looking for somewhere with good vibes and slightly special food in Euljiro, and ended up at Pyu (PHEW). Euljiro has everything from old-school taverns to hip bars, but this time I wanted to enjoy dinner in a more stylish atmosphere.

![Pyu Euljiro on the Mareunnae-ro alley in Euljiro](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-02-1akbx-m-900.webp)

I especially wanted to introduce this to anyone looking for a good-atmosphere Euljiro date spot, or somewhere in Euljiro to enjoy a different kind of menu.

![Pyu Euljiro's entrance and surrounding alley view](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-03-1frpp-900.webp)

It's in a great spot to visit while enjoying Euljiro's distinctive old-alley atmosphere, so it was good for wandering around the area before or after the meal.

![The Euljiro area, good for wandering before or after a meal](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-04-1o1jq-900.webp)

![The Euljiro street where Pyu Euljiro is located](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-05-19ydz-900.webp)

Above all, I thought it suited a slightly different kind of Euljiro date course, rather than the usual Korean food or meat restaurant.

![Pyu Euljiro's exterior](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-06-11kwc-900.webp)

When you think of Euljiro, old-school taverns and hip 'Hipjiro'-style bars come to mind first. Pyu has a different kind of charm from that — a clean, stylish atmosphere where you can enjoy the food and the space together.

![Pyu Euljiro's clean, stylish interior atmosphere](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-07-1fcea-900.webp)

When it comes to a date, the taste of the food matters, but the mood of the space matters quite a bit too.

![Seating at Pyu Euljiro, well suited for a date](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-08-lntex-900.webp)

The menu also leans toward familiar ingredients prepared in slightly unusual ways rather than the food we normally eat, so it was fun ordering a few things and tasting them together.

![Table setting at Pyu Euljiro](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-09-2p4yd-900.webp)

I booked ahead through Naver before visiting.

![Seat assigned after booking through Naver at Pyu Euljiro](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-10-12q4o-900.webp)

## What we ordered at Pyu Euljiro and what it cost

![The menu lineup at Pyu Euljiro](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-11-iv438-900.webp)

What we ordered at Pyu Euljiro was the charcoal octopus with romesco and the crispy eggplant. Prices: charcoal octopus with romesco 34,000 won, crispy eggplant 20,000 won.

![Menu listing the charcoal octopus and crispy eggplant](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-12-1lnm9-900.webp)

> Charcoal octopus with romesco ₩34,000
> Crispy eggplant ₩20,000

![Pyu Euljiro's wine list](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-13-i8f1v-900.webp)

Pyu, this Euljiro date-spot dining restaurant, is also known for its wine pairing, so I added a glass of white wine to go with the meal.

![A glass of white wine paired with the meal](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-14-1uf2m-900.webp)

Even though it was lunchtime, let's start with wine.

![A glass of white wine enjoyed at lunch](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-15-1e3nc-900.webp)

The cooking took a bit of time, but a delicious dish came out.

![The charcoal octopus with romesco plated up](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-16-xlh5o-900.webp)

![Plating of the charcoal octopus with romesco sauce](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-17-134nh-900.webp)

### How did the charcoal-grilled octopus with romesco taste?

Pyu Euljiro's charcoal octopus with romesco had a chewy texture and a subtle smoky charm. I like octopus in general, but I especially like the distinctive flavor of octopus cooked over charcoal, so I ordered this the moment I saw it on the menu. It looks quite impressive plated up, too. The chewy texture of the charcoal-grilled octopus and its faint smoky aroma are the appeal, and pairing it with the romesco sauce made the flavor even richer.

![Close-up of the smoky charcoal octopus](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-18-di5h7-900.webp)

![Octopus dipped in romesco sauce](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-19-1j7ie-900.webp)

Eating the octopus plain felt different from eating it dipped generously in the sauce, so it was fun going back and forth between the two.

![Charcoal octopus generously coated in sauce](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-20-1ruya-966.webp)

Especially when the smoky flavor met the sauce, it felt less like a simple octopus dish and more like a fully composed dining course.

![The octopus dish looking like a complete dining course](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-21-1wh6n-900.webp)

![Pyu Euljiro's crispy eggplant](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-22-too8p-900.webp)

![Cross-section of the crispy-outside, moist-inside eggplant](https://img.superchart.com/images/phew-euljiro-grilled-octopus-eggplant-lunch-wine/phew-euljiro-grilled-octopus-eggplant-lunch-wine-23-novm4-900.webp)

### Was the crispy fried eggplant worth 20,000 won?

The crispy eggplant was crunchy outside and moist inside, and I kept reaching for more. If you're someone who likes eggplant, this is a menu that will definitely catch your eye. The contrast between the eggplant's soft flesh and its crispy exterior made me keep reaching for it more than I expected. Eggplant's texture changes a lot depending on how it's cooked, but frying it crispy kept a lovely balance — crunchy outside, moist and soft inside.

## Is Pyu Euljiro a good date spot in Euljiro?

Pyu Euljiro has a different vibe from the old-school taverns, so it's a good option when you're looking for a Euljiro date or a special dinner. The combination of chewy, smoke-scented octopus with romesco sauce was great, and the crispy-outside, soft-inside eggplant offered its own distinct charm. Above all, the food wasn't ordinary, which is what made it memorable.

## Where it is

- Pyu Euljiro (퓨 을지로)
- 27 Mareunnae-ro, 1st Floor Unit 102, Jung-gu, Seoul, South Korea
- 서울특별시 중구 마른내로 27 1층 102호
- 37.5650245, 126.9913572
- Google Maps: https://www.google.com/maps/search/%ED%93%A8%20%EC%9D%84%EC%A7%80%EB%A1%9C/@37.5650245,126.9913572,17z

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Superchart · https://superchart.com/en/@spoonful-by-spoonful/phew-euljiro-grilled-octopus-eggplant-lunch-wine/ · https://superchart.com/llms.txt
