# Sinnonhyeon café with a tended self-serve machine: Selecto Coffee

- By Yerin Baik J. (https://superchart.com/en/@suyu-corner-brew/)
- Written Sep 13, 2026
- Local places › Cafés › Seocho, Seoul
- Sponsored: This post was written after a sponsored store visit.
- English edition: https://superchart.com/en/@suyu-corner-brew/selecto-coffee-sinnonhyeon-unmanned-machine/
- Also in: [한국어](https://superchart.com/ko/@suyu-corner-brew/selecto-coffee-sinnonhyeon-unmanned-machine/index.md)

## In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café on Gangnam-daero 79-gil near Sinnonhyeon Station in Seocho, Seoul. During staffed hours Selecto Coffee pulls Americanos from 5 bean blends, including Geisha and Mocha at 3,800 won each, and during unstaffed hours a self-service coffee machine takes over — one the staff kept checking and cleaning throughout. With a Geisha Americano and a ricotta cheese sandwich, this spacious Sinnonhyeon café is an easy place to sit for a while.

## Good to know

- **Hours (Mon–Fri)**: 08:00–22:00 staffed / 22:00–08:00 self-service
- **Hours (Sat–Sun)**: 10:00–21:00 staffed / 21:00–10:00 self-service
- **Americanos from 5 bean blends**: Mocha, Bright, Blue Mountain, Geisha — 3,800 won each; decaf 4,200 won
- **What we ordered**: Geisha Americano, Mocha Americano, ricotta cheese sandwich
- **Address**: 1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul

*as written by the visitor on Sep 13, 2026*

Here's my review of the 24-hour café near Sinnonhyeon Station, Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe~!! The café is spacious and the coffee is great, so I'm recommending it!!

## Selecto Coffee Sinnonhyeon hours: when is it staffed and when is it self-service?

- Mon–Fri: 08:00–22:00 (staffed) / 22:00–08:00 (self-service)
- Sat–Sun: 10:00–21:00 (staffed) / 21:00–10:00 (self-service)

![Exterior of Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-01-pnajz-900.webp)

![Spacious entrance of Selecto Coffee near Sinnonhyeon Station](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-02-1lcoa-m-900.webp)

![View around the entrance of Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-03-1ftrs-900.webp)

The entrance is pretty spacious, right~?! Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe runs 24 hours a day~!! During staffed hours you can get coffee made with Selecto's own special beans, and during self-service hours you can still enjoy coffee easily and conveniently!!

![Interior with signage explaining 24-hour staffed and self-service hours](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-04-104me-900.webp)

![Order counter at Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-05-1t0cv-900.webp)

## Selecto Coffee drink menu and prices

- Mocha Americano ₩3,800
- Bright Americano ₩3,800
- Blue Mountain Americano ₩3,800
- Geisha Americano ₩3,800
- Decaf Americano ₩4,200
- Selecto Latte ₩5,100
- Nutty Cream Latte ₩5,100
- Chocolat Cream Latte ₩5,100
- Green Tea Cream Latte ₩5,100
- Espresso ₩3,800
- Café Latte ₩4,800
- Cappuccino ₩4,800
- Vanilla Bean Latte ₩5,400
- Dolce Latte ₩5,400
- Okinawa Brown Sugar Latte ₩5,100
- Café Mocha ₩5,700
- Caramel Macchiato ₩5,700
- Retro Latte ₩4,100
- Long Black ₩3,800
- Double Shot Short Latte ₩4,500
- Grain Latte ₩4,300
- Green Tea Latte ₩4,800
- Chocolate Latte ₩4,800
- Royal Milk Tea ₩5,100
- Black Sesame Oat Latte ₩5,300
- Strawberry Latte ₩5,500
- Brown Sugar Bubble Tea ₩5,800
- Royal Milk Bubble Tea ₩5,800
- Choco Frappe ₩4,500
- Green Tea Frappe ₩5,800
- Plain Yogurt Smoothie ₩5,800
- Strawberry Yogurt Smoothie ₩5,800
- Blueberry Yogurt Smoothie ₩5,800
- Deeper Smoothie Strawberry ₩6,100
- Deeper Smoothie Mango ₩6,100
- Lemon Sparkling Ade ₩5,500
- Grapefruit Sparkling Ade ₩5,500
- Strawberry Sparkling Ade ₩5,500
- Vita Booster ₩5,800
- Green-Tox ₩5,800
- Carrot Orange ₩5,800
- Peach Iced Tea ₩4,200
- Peach Ashotchu ₩4,700

![Cakes in the Selecto Coffee dessert case](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-06-1avzz-900.webp)

![Display case with cakes and sandwiches](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-07-ebet0-900.webp)

![Full view of the bakery display at Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-08-1j9bt-900.webp)

Desserts to go with all those drinks~~ Lots of cake varieties and lots of sandwich varieties too! There aren't sandwiches in this photo, but! By the time I was leaving, they'd restocked it full!!

![Spacious seating area at Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-09-1x99i-900.webp)

![Café hall with plenty of tables and chairs](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-10-1kn5f-900.webp)

## How spacious is the seating, and how well kept is the self-serve coffee machine?

Selecto Coffee Sinnonhyeon has spacious seating and lots of it, which I love! That area blocked off over there is the self-service coffee machine! Not neglected — well maintained! Staff kept coming by to look after it~~?!

![Area with the self-service coffee machine](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-11-n498k-900.webp)

![Sign explaining the 5 coffee bean options](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-12-pz62f-900.webp)

![A cup of Geisha Americano](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-13-1ujbr-900.webp)

![Mocha Americano at a table seat](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-14-1ob26-900.webp)

![Two cups of Geisha and Mocha Americano](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-15-1djsb-1200.webp)

## Geisha vs Mocha Americano and the ricotta cheese sandwich at Selecto Coffee

Living up to its reputation as a Sinnonhyeon Station favorite, there are 5 types of beans here! Mocha Americano, Bright Americano, Blue Mountain Americano, Geisha Americano, and Decaf Americano~!! I tried the Geisha and the Mocha! I already love Geisha beans so I had high expectations, and yep — it was exactly that Geisha flavor I know!!

The ricotta cheese sandwich I ordered alongside~!! The filling was generous, so it was really filling!

![Ricotta cheese sandwich with an Americano](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-16-186v8-900.webp)

![Self-service machine upkeep and ricotta cheese sandwich at Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-unmanned-machine/selecto-coffee-sinnonhyeon-unmanned-machine-17-1jbrh-900.webp)

Spacious seats, delicious coffee, tasty sandwich — I recommend it!! If you're curious, go check it out haha!!!

## Where it is

- Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페)
- 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (1st floor)
- 서울특별시 서초구 강남대로79길 31 1층
- 37.5044637, 127.0225839
- Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z

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Superchart · https://superchart.com/en/@suyu-corner-brew/selecto-coffee-sinnonhyeon-unmanned-machine/ · https://superchart.com/llms.txt