# Gangnam café tour stop sharing a pumpkin egg sandwich: Selecto Coffee - By Damin Suh (https://superchart.com/en/@suyu-corner-window/) - Written Sep 14, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written as part of a store-visit sponsorship. - English edition: https://superchart.com/en/@suyu-corner-window/selecto-coffee-sinnonhyeon-quiet-cafe-tour/ - Also in: [한국어](https://superchart.com/ko/@suyu-corner-window/selecto-coffee-sinnonhyeon-quiet-cafe-tour/index.md) ## In short Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café near Exit 1 of Sinnonhyeon Station in Seocho, Seoul. On a Gangnam café tour with a friend, we split an iced americano (mocha) for 3,800 won, a hot americano (Geisha) for 3,800 won and a pumpkin egg sandwich for 7,000 won, and even though the room is large everyone spoke quietly. With five bean choices, sandwiches and a printer on site, Selecto Coffee Sinnonhyeon works just as well for catching up as for studying. ## Good to know - **Iced americano (mocha)**: 3,800 won - **Hot americano (Geisha)**: 3,800 won - **Pumpkin egg sandwich**: 7,000 won - **Bean choices**: Mocha, Blue Mountain, Geisha, Dutch, decaf - **Hours**: Open 24 hours (staffed café by day, unmanned café at night) - **Location**: Just steps from Sinnonhyeon Station Exit 1 - **Seating**: Window bar tables, group table in a separate room - **Also**: Printer available on site *as written by the visitor on Sep 14, 2026* ![Coffee and sandwich at Selecto Coffee Sinnonhyeon Branch, main photo](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-01-1ibap-1200.webp) > 24-hour café at Sinnonhyeon Station > Sandwich spot > Selecto Coffee Sinnonhyeon Branch A café tour with a friend after eating in Gangnam. We went to a tea place first and were pretty disappointed, haha, so we headed to Sinnonhyeon Station for coffee instead. ## Where is Selecto Coffee Sinnonhyeon? Steps from Station Exit 1 ![Exterior of Selecto Coffee Sinnonhyeon Branch near Exit 1 of Sinnonhyeon Station](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-02-c6dl7-900.webp) *Selecto Coffee Sinnonhyeon Branch* > Selecto Coffee Sinnonhyeon Branch Coming out of Exit 1 of Sinnonhyeon Station, Selecto Coffee Sinnonhyeon Branch is right there. The store was way bigger than I expected. It runs 24 hours — a regular café during the day and an unmanned café at night. There's also a printing machine, and quite a few customers were using it for that. Seems like a good spot for study groups too. ![Spacious interior of Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-03-nc29x-900.webp) ![Corner of Selecto Coffee Sinnonhyeon Branch with a printing machine](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-04-ustjn-900.webp) Summer's over now, but they sell bingsu (shaved ice dessert) too, and the drink lineup is really varied. They also sell sandwiches and salads, so it's a good spot for a light meal. ## A big room that stays quiet: group room and window bar seats On one side of the fairly large store there were a lot of people studying, and on this side people chatting. But everyone was talking so quietly that the whole place felt calm. ![Seats at Selecto Coffee Sinnonhyeon Branch with a customer studying](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-05-1rvf5-900.webp) ![View of the café interior showing separated zones](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-06-1p9tk-900.webp) A space where you can print 24 hours and also grab a simple meal. It's nice that the space is divided into different zones. There's a big table for group gatherings inside a separate room, which seems good for studying too. ![Window bar seating at Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-07-15wuy-900.webp) There's a bar table by the window, a comfortable spot for spending time alone. They play soft background music too, so it's a great café for conversation. ## Five coffee beans plus sandwiches and salads on the menu ![Coffee menu board with bean options](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-08-11jkg-900.webp) You can choose from a variety of coffee beans — mocha, Blue Mountain, Geisha, Dutch, and decaf too. Beyond coffee there's a wide range, with cream latte drinks as signature items, plus grain latte, milk tea, strawberry latte and more. Good that there are plenty of options for people who don't drink coffee. ![Menu board listing sandwiches and salads](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-09-1mgpb-900.webp) We went after weekend lunch hours so the salads were all sold out, but there's a good choice of sauces and salads, plus lots of sandwich varieties. ![Sign describing the flavor of each coffee bean](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-10-1k93e-900.webp) There's detailed information about the flavor of each bean, so it's easy to pick. ![Menu sign for watermelon juice and bingsu](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-11-g8kk9-900.webp) ![Photo of mango bingsu on the menu](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-12-1rwhx-900.webp) Watermelon juice and bingsu are the answer for hot summer days, haha. The day we went was cloudy and not hot, so we didn't crave them, but the mango bingsu looked really delicious, haha. ## Bakery counter: cookies, bagel chips and cakes ![Shelf of cookies displayed in the café](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-13-qmqoz-900.webp) ![Bagel chips display with a 3-for-discount sign](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-14-10uud-m-900.webp) There are simple cookies and bagel chips too. I love bagel chips, and I only just noticed the 3-for-discount deal — wish I'd bought some, haha. ![Sandwiches displayed in the showcase](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-15-zm464-900.webp) ![Light version sandwiches on display](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-16-69oak-900.webp) ![Cakes in the dessert showcase](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-17-sn6h3-900.webp) ![Shelf of bagels and baked goods](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-18-11m92-900.webp) There are healthy sandwiches alongside sweet cakes and bagels. It's nice that there's a separate lighter version for sandwiches with less filling, versus the ones packed full. Plenty of baked goods that go well with coffee. ## What we ordered: mocha and Geisha americanos with the pumpkin egg sandwich - Iced americano (mocha) ₩3,800 - Hot americano (Geisha) ₩3,800 - Pumpkin egg sandwich ₩7,000 We'd already eaten so we thought about just having coffee, but decided to split one sandwich. It's almost dinner time anyway, haha. I chose the mocha, which was nutty and not bitter — I liked it. My friend had the Geisha, which had a slight acidity. ![Two cups of americano and a sandwich on an orange tray](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-19-w87hx-900.webp) The coffee and sandwich arrived on an orange tray that looked really appetizing. The pumpkin egg sandwich, with pumpkin mousse and egg inside, was really filling. It had tomato too, which gave it a refreshing taste — delicious. ![Cross-section of the pumpkin egg sandwich with pumpkin mousse and egg](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-20-o7cck-900.webp) The bread wasn't just plain sliced bread, which made it even tastier. A recommended bakery café near Sinnonhyeon Station for a simple lunch. ![Table seating with coffee and sandwich set down](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-21-eh2z7-900.webp) On weekday afternoons there's probably high demand for salads — seems like a great spot for office workers to relax with coffee and salad during lunch. ![Vertical interior shot of Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-22-6wfn6-793.webp) ![Closing photo of Selecto Coffee Sinnonhyeon Branch, a 24-hour café](https://img.superchart.com/images/selecto-coffee-sinnonhyeon-quiet-cafe-tour/selecto-coffee-sinnonhyeon-quiet-cafe-tour-23-cj2xm-900.webp) Since it runs 24 hours, I'll remember this place for whenever I have nowhere to go late at night! It runs as an unmanned café at night, and I'm curious how much of the drink menu you can actually order then, haha. ## Where it is - Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페) - 31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul, South Korea - 서울특별시 서초구 강남대로79길 31 1층 - 37.5044637, 127.0225839 - Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z --- Superchart · https://superchart.com/en/@suyu-corner-window/selecto-coffee-sinnonhyeon-quiet-cafe-tour/ · https://superchart.com/llms.txt