# Haksapyeong bakery café in Sokcho with a muse-toy photo zone

- By Saebom (https://superchart.com/en/@taste-of-day/)
- Written Sep 4, 2026
- Local places › Cafés › Sokcho, Gangwon
- Sponsored: This post was written as part of a paid store-visit sponsorship.
- English edition: https://superchart.com/en/@taste-of-day/sokcho-burnt-potato-bread-mustoy-tasting/
- Also in: [한국어](https://superchart.com/ko/@taste-of-day/sokcho-burnt-potato-bread-mustoy-tasting/index.md)

## In short

Sokcho Bultan Gamja Bread Main Store is a potato-themed bakery café on Haksapyeong-gil in Sokcho, Gangwon. The whole shop is decorated around the potato concept, with muse-toy artworks painted by celebrities and a muse-toy sales corner, and the burnt potato bread can be tasted before you buy. A 4-piece pack of burnt potato bread costs 10,000 won and 12 pieces of Sokcho jjondeugi (chewy rice snack) cost 10,000 won; eaten back at the accommodation, the rice-flour dough was crisp outside and chewy inside.

## Good to know

- **Hours**: Mon–Sun 09:00–18:00 (closed Thursdays)
- **Burnt potato bread**: 4-piece pack, 10,000 won
- **Sokcho jjondeugi**: 12 pieces, 10,000 won (individually wrapped)
- **Menu**: Coffee, tea, burnt potato bread, oranda, jjondeugi and more
- **Tasting**: Burnt potato bread available to taste
- **Parking**: Large dedicated store parking lot
- **Facilities**: Takeout, groups welcome, Wi-Fi, separate men's and women's restrooms
- **Address**: 1F, 34-20 Haksapyeong-gil, Sokcho-si, Gangwon State

*as written by the visitor on Sep 4, 2026*

![Main image of Sokcho Bultan Gamja Bread Main Store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-01-clxhy-1200.webp)

The place that's been setting SNS on fire lately! With a look more potato than an actual potato, targeting bread lovers across the country, I visited Sokcho Bultan Gamja Bread Main Store.

![Store information signage at Sokcho Bultan Gamja Bread Main Store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-02-573jc-822.webp)

## Sokcho Bultan Gamja Bread Main Store hours and facilities

- Hours Mon–Sun 09:00–18:00 (closed Thursdays)
- Takeout, group seating, free Wi-Fi, separate men's/women's restrooms, parking

## Parking and the potato-shaped exterior on Haksapyeong-gil

Sokcho Bultan Gamja Bread Main Store has a fairly spacious dedicated parking lot, so even beginner drivers can access it easily. When traveling, I sometimes get disappointed by tourist-spot restaurants with flashy signs but ordinary food. But Bultan Gamja Bread Main Store had a distinctive sense of style and wit visible from the storefront onward, which put me in a good mood.

![Exterior of Sokcho Bultan Gamja Bread Main Store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-03-5qttv-900.webp)

The cute yet trendy exterior, which blends well with Sokcho's lively atmosphere, stood out from far away. True to the quirky name 'burnt potato bread,' the whole store was decorated with a potato concept, making it a great photo zone too.

![Potato-themed photo zone in front of the store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-04-1sa4v-900.webp)

![View around the store's dedicated parking lot](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-05-1qwtd-900.webp)

## What the inside of Sokcho Bultan Gamja Bread looks like

The moment I stepped inside, the savory smell of freshly baked bread hit me and nearly made my head spin.

![Interior of Sokcho Bultan Gamja Bread Main Store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-06-ho7fg-900.webp)

![Cute decorative details inside the store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-07-fva20-900.webp)

![Interior showing the potato-concept decor](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-08-1c92g-900.webp)

The interior was so nicely decorated it felt like a waste to just grab bread and go. It seemed like a great place to relax with a potato bread and a hot coffee.

## Celebrity-painted muse-toy artworks and painting your own

![Muse-toy artworks displayed in the store](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-09-1re3x-900.webp)

![Corner selling muse-toys](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-10-i11qd-900.webp)

One corner of Sokcho Bultan Gamja Bread Main Store displayed muse-toy artworks painted by various celebrities who had visited. The store also sells muse-toys directly, so it seemed like a fun way to spend time decorating one while enjoying bread and coffee.

## Burnt potato bread menu and the free tasting

![Menu board for Sokcho Bultan Gamja Bread](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-11-1i1zd-900.webp)

![Menu board listing coffee and tea options](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-12-1dmue-900.webp)

![Display of burnt potato bread](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-13-k97ve-900.webp)

![Display shelf with oranda and jjondeugi desserts](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-14-qblpl-900.webp)

![Overview of the store's sales counter](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-15-eu903-900.webp)

![Shelf with packaged products for sale](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-16-1us7k-900.webp)

Sokcho Bultan Gamja Bread sells coffee and tea, of course, along with desserts like burnt potato bread, oranda, and jjondeugi. The burnt potato bread was available for tasting, so I got to try before buying, which was great.

![Tasting corner for burnt potato bread](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-17-1bc3h-900.webp)

![Purchased burnt potato bread and Sokcho jjondeugi packaging](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-18-1degj-900.webp)

I bought a pack of 4 burnt potato breads (10,000 won) and 12 Sokcho jjondeugi (10,000 won) and ate them at my accommodation.

![Burnt potato bread taken out at the accommodation](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-19-qy7xo-900.webp)

## How the burnt potato bread looked and tasted

From a distance, Sokcho's 'burnt potato bread' looked exactly like a freshly dug Gangwon-do potato. The coarse powder on the surface really evoked actual dirt, perfectly recreating the feel of potato skin. (The two holes poked in the middle even looked like eyes.) Thanks to these detailed touches, I thought it couldn't get more perfect for an SNS photo.

![Close-up of burnt potato bread dusted like potato skin](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-20-1cqql-822.webp)

You're surprised once by the visual, and surprised again by the texture the moment you take a bite. The outer layer isn't the dry or soft texture of typical wheat-flour bread — since it's made with rice flour, the outside was crispy while the inside was chewy and sticky like rice cake, and I really liked it.

![12 individually wrapped Sokcho jjondeugi](https://img.superchart.com/images/sokcho-burnt-potato-bread-mustoy-tasting/sokcho-burnt-potato-bread-mustoy-tasting-21-jmjrs-900.webp)

The Sokcho jjondeugi I bought alongside it came with all 12 pieces individually wrapped, making it great for sharing with people nearby or snacking on one at a time when bored.

## Is Sokcho Bultan Gamja Bread Main Store worth a stop?

Sokcho has so many famous foods — dakgangjeong (sweet fried chicken), mulhoe (cold raw fish soup), and squid sundae are all classic favorites, but I think discovering a trendy local bakery café like this one, which doubles the small joys of traveling, is really what travel is all about. Sokcho's burnt potato bread delights the eyes with its playful visual and nails both health and flavor with rice flour and potato. If you're looking for a great bakery in Sokcho or a Sokcho souvenir gift, I really recommend 'Bultan Gamja Bread.'

## Where it is

- Sokcho Bultan Gamja Bread Main Store (속초불탄감자빵 본점)
- 34-20 Haksapyeong-gil, 1F, Sokcho-si, Gangwon-do, South Korea
- 강원특별자치도 속초시 학사평길 34-20 1층
- 38.2032349, 128.5249116
- Google Maps: https://www.google.com/maps/search/%EC%86%8D%EC%B4%88%EB%B6%88%ED%83%84%EA%B0%90%EC%9E%90%EB%B9%B5%20%EB%B3%B8%EC%A0%90/@38.2032349,128.5249116,17z

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Superchart · https://superchart.com/en/@taste-of-day/sokcho-burnt-potato-bread-mustoy-tasting/ · https://superchart.com/llms.txt