# Gwangjang Market choco pie pickup reservation, opening rush: Ssuk's - By Jaein (https://superchart.com/en/@teacup-small-plates/) - Written Sep 8, 2026 - Local places › Cafés › Jongno, Seoul - Sponsored: This is a sponsored review; the product was provided by the business for this visit. - English edition: https://superchart.com/en/@teacup-small-plates/gwangjang-market-ssuks-chocopie-pickup/ - Also in: [한국어](https://superchart.com/ko/@teacup-small-plates/gwangjang-market-ssuks-chocopie-pickup/index.md) ## In short Ssuk's Choco Pie Seoul is a choco pie bakery inside Gwangjang Market near Jongno 5-ga Station. With a weekday morning pickup reservation, there was already an opening-rush line before the 11am open, and the writer took home a 6-piece set. The sea-breeze mugwort injeolmi flavor was the best, with Nonsan strawberry in second place. ## Good to know - **Location**: Exit 7, Jongno 5-ga Station, inside Gwangjang Market (1F, 25 Jongno32-gil, Jongno-gu, Seoul, South Korea) - **Opening time**: 11am - **Order**: 6-piece choco pie set - **Service**: Free stickers - **Other menu items**: Scones, cookies, milk tea *as written by the visitor on Sep 8, 2026* Hi, this is the girl who loves choc pies! Honestly I really love sweets, but choco pies specifically were never really my thing. Then on a trip to Gwangju I happened to try Ssuk's Choco Pie, and when I heard I could get the same thing in Seoul, I ran over there on a weekday morning right away. (And it's a sponsored visit too, wow!) Here's my honest review — the taste was 100% identical to the original. ## Where is the Ssuk's Choco Pie Seoul store in Gwangjang Market Walk into Gwangjang Market from Exit 7 of Jongno 5-ga Station and you'll immediately spot the bright green storefront. People already lined up even before opening ![Line of people waiting outside Ssuk's Choco Pie Seoul in Gwangjang Market before opening](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-01-1grt6-966.webp) *People already lined up even before opening* The Ssuk mascot in the red outfit by the door was so cute I had to snap a photo before going in. ![Ssuk mascot in a red outfit at the store entrance](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-02-v1jfx-966.webp) ### Opens at 11am — come a little early for pickup reservations I planned to take it easy since it opens at 11, but since I had a pickup reservation I arrived around 10:40. There were already people waiting for the opening rush. A line for a single dessert item — that's how you know it's a real hit. (Is this even real...) Because I went in early for pickup, a bunch of other people thought it was opening time and followed me in. I felt so bad I kept apologizing to the owner, ugh. ![Signature Ssuk's Choco Pie logo visible from the store entrance](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-03-1ftbk-966.webp) The signature logo right at the entrance already gave off strong brand energy. ![Bear warning poster displayed inside the store](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-04-1az9u-966.webp) This bear warning poster was genuinely hilarious. The whole store leans into a green branding concept — it's this small, and yet it's this popular, which made me even more curious about the taste, haha, seriously. ![Small store interior decorated in green tones](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-05-14t9q-966.webp) The bear-shaped green mirror fit the store concept perfectly too. ![Bear-shaped green mirror on the store wall](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-06-14nf1-966.webp) Gift bags, wine, and mini figurines were all on display, so even as a dessert brand there was a lot to look at. ![Gift set shopping bags, wine, and mini figurines on display](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-07-10rtc-966.webp) A shelf display packed tight with boxes! ## Menu, prices, and the sticker service ![Menu board and price list at Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-08-5deux-966.webp) I checked the menu board and price list carefully, and there's even a free sticker service, so it would make a great gift. Prices were reasonable too! I ordered the set so I could try everything I hadn't yet. ![Curtained-off work area inside the store](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-09-111jr-966.webp) The work area in the back was partly hidden by a curtain — I came so early that the owner rushed to pack it inside. ![Green shopping bag wrapped in clear plastic](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-10-1yjzv-966.webp) The moment I took the green shopping bag in its clear plastic wrap, all I wanted was to run home and open it. I grabbed some milk and had a little party at home. ![Choco pie set box brought home](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-11-qqizb-966.webp) Ta-da! Opening the set box, six choco pies sat neatly arranged by color. ![Six choco pies arranged by color in the set box](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-12-swc23-966.webp) A little info card with all this extra detail actually made me trust the brand more. ![Product information card included with the set](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-13-128se-966.webp) Just looking at the box packed full already made me feel satisfied. The back of the brochure listed Ssuk's five promises, and I checked that they use healthy ingredients — no artificial colors, no preservatives! ![Back of the brochure listing five promises and menu items](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-14-18mvz-966.webp) With scones, cookies, and milk tea also on the menu, I wanted to try more next time. I can't believe there's this much I still haven't tried — I've been living wrong, haha. ## Taste test (spoiler: everything's delicious) ![Ssuk's Choco Pie tasted at home](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-15-1uhri-966.webp) ### No. 1: Sea-breeze mugwort injeolmi The first one I tried was the sea-breeze mugwort injeolmi (mugwort rice cake) flavor, with a subtle mugwort aroma spreading alongside the nutty injeolmi note — perfect. This is seriously so good, ugh, my favorite by far. ![Sea-breeze mugwort injeolmi flavor choco pie](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-16-18yv3-966.webp) ### No. 2: Nonsan strawberry The second one I tried was Nonsan strawberry! Cutting it in half, the cream inside was seriously generous. There was jam tucked in moist and soft too, and it wasn't too sweet — just right. ![Cross-section of the Nonsan strawberry flavor choco pie cut in half](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-17-5jd26-966.webp) A moist chocolate cake layer, cream, and jam — all three elements came together perfectly. ![Cream and strawberry jam filling inside the choco pie](https://img.superchart.com/images/gwangjang-market-ssuks-chocopie-pickup/gwangjang-market-ssuks-chocopie-pickup-18-1vjq2-1200.webp) Why I put Nonsan strawberry in second place: the sweet-tart strawberry jam paired so well with the chocolate that it nearly took the top spot. ## Would this make a good gift? Made with good ingredients, it felt light on the body, and the packaging was classy enough to make a great gift. It was fully satisfying to eat alone, and I felt like whoever received it as a gift would love it too. If you love sweets like I do, you definitely won't regret this! ## Where it is - Ssuk's Choco Pie Seoul (쑥스초코파이 서울) - 25 Jongno32-gil, Jongno-gu, Seoul, South Korea, 1F - 서울특별시 종로구 종로32길 25 1층 - 37.5699262, 127.0014533 - Google Maps: https://www.google.com/maps/search/%EC%91%A5%EC%8A%A4%EC%B4%88%EC%BD%94%ED%8C%8C%EC%9D%B4%20%EC%84%9C%EC%9A%B8/@37.5699262,127.0014533,17z --- Superchart · https://superchart.com/en/@teacup-small-plates/gwangjang-market-ssuks-chocopie-pickup/ · https://superchart.com/llms.txt