# Peach berry cake home birthday party at Chef Cho, Seocho - By Maru (https://superchart.com/en/@turnstile-city-walks/) - Written Sep 9, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written after a visit made with support from the business. - English edition: https://superchart.com/en/@turnstile-city-walks/sweet-park-peachberry-birthday-cake/ - Also in: [한국어](https://superchart.com/ko/@turnstile-city-walks/sweet-park-peachberry-birthday-cake/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a fruit cream cake shop in the Sweet Park section on the basement floor of Shinsegae Gangnam, in Seocho, Seoul. For her husband's birthday, the writer picked a peach berry cake topped with peaches and strawberries and brought it home for a small birthday table, and the fruit colors alone brightened the whole spread the moment the box opened. The cream wasn't overly sweet, making it easy to enjoy slowly with coffee. ## Good to know - **Location**: Sweet Park, basement floor 1, Shinsegae Department Store Gangnam - **Address**: 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea - **Transit**: Connected to Express Bus Terminal Station - **Cake chosen**: Peach Berry Cake (peach + strawberry) - **Also browsed**: Fig pistachio, cacao 62% chocolate whole strawberry, fig crepe (slice) *as written by the visitor on Sep 9, 2026* For my husband's birthday I was racking my brain over what cake to get, so I headed to Sweet Park in Shinsegae Department Store Gangnam. Taste matters for a birthday cake, but so does that special visual — the kind that makes you go "wow, pretty!" the second you open the box. ## Where to find Chef Cho Shinsegae Department Store Gangnam Chef Cho Shinsegae Department Store Gangnam Address: 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea Location: Sweet Park, basement floor 1, Shinsegae Department Store Gangnam ![Chef Cho store in Sweet Park, basement floor 1 of Shinsegae Department Store Gangnam](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-01-11kfp-900.webp) Sweet Park on the basement floor of Shinsegae Gangnam gathers a bunch of famous dessert shops, so it's genuinely fun just picking out a cake. It's connected to Express Bus Terminal Station, so it was easy to get to by public transit, and convenient to pick up a birthday gift and the cake in one trip. ![Interior of Sweet Park, home to a cluster of dessert shops](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-02-1wd6r-900.webp) Among all the desserts, Chef Cho's cakes really caught my eye thanks to the generous fruit on top and the bright colors. ![Chef Cho cakes on display piled generously with fruit](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-03-iodmc-900.webp) Search for a Shinsegae Gangnam cake and plenty of brands come up, but for a special day like a birthday, a cake loaded with fruit really does look better in photos and sets the mood. ![Fruit cream cakes in the showcase](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-04-154ix-900.webp) ## The birthday cake I chose: peach berry The cake I picked was the peach berry cake, loaded with both peach and strawberry. The soft pink-and-yellow fruit combo was so lovely I knew right away it would suit my husband's birthday. ![Peach berry cake topped with peaches and strawberries](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-05-1j1ip-900.webp) Looking around the showcase, there were so many other cakes that looked delicious besides the peach berry. ![Various cakes arranged in the Chef Cho showcase](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-06-7parv-900.webp) The fig pistachio cake in particular caught my eye, with its green pistachio cream and tempting figs. I was torn between it and the peach berry, curious about that nutty pistachio and sweet fig combo. This time I went with the bright peach berry since it was my husband's birthday, but next visit I definitely want to try the fig pistachio too. ![Cake topped with pistachio cream and figs](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-07-7xo1e-900.webp) ### Other cakes that caught my eye in the showcase Taking a slow look around the showcase, there were plenty of other eye-catching cakes besides the peach berry. The first thing to grab my attention was the cacao 62% chocolate whole strawberry cake. ![Cacao 62% chocolate whole strawberry cake](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-08-4babf-900.webp) The rich chocolate cream paired with big whole strawberries looked thick and sweet just from a glance — I imagine chocolate lovers would pick it without a second thought. ![Display of cakes with chocolate cream and whole strawberries](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-09-ihi6q-900.webp) The fig crepe cake was also available as individual slices rather than only a whole cake. The layers of thin crepe with cream and fig peeking through looked delicious, and it seemed great for anyone who finds a whole cake too much or wants to sample a few different flavors in small portions. Next time I'd love to pick out a few different slices to try. ## Why Chef Cho is known as a cake destination Chef Cho is a bakery led by owner-chef Jo Jeong-im, who has more than 30 years of experience, beloved since it opened in 2003. It built its reputation as a strawberry cream cake spot in Munrae-dong and became even more widely known after being featured on SBS's "Master in the House" in the episode on the four great cake masters. ![Showcase and cake display at the Chef Cho store](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-10-1um97-m-900.webp) The secret behind Chef Cho's popularity is using 100% milk cream and fresh seasonal fruit to keep the flavor soft and not overly sweet. Cakes are made multiple times a day to stay fresh, and the shop is known for its generous, fruit-packed look. From the familiar strawberry cream cake to peach berry, fig pistachio, and cacao 62% chocolate whole strawberry, there's a wide range to choose from by season and taste. ![Types of Chef Cho cakes topped with seasonal fruit](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-11-19wve-900.webp) ![Vertical shot of the Chef Cho cake showcase](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-12-nv5q3-900.webp) ![Fruit cream cakes on the store display shelf](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-13-104zf-m-900.webp) This time, I picked Chef Cho's peach berry cake, which let me taste peach and strawberry together, to set up my husband's birthday party. ![Box of the purchased peach berry cake](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-14-slzsz-900.webp) ![Chef Cho cake box brought home](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-15-qw8vo-900.webp) ## The birthday table at home: how the peach berry cake tasted I carried the cake home carefully and set up a small birthday table after dinner. ![Husband's birthday table at home with the peach berry cake](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-16-1o3n7-1200.webp) It wasn't a fancy party, but with a candle and a few birthday props set up and the cake placed in the center, the mood came together in no time. ![Birthday table set with a candle and birthday props](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-17-12m8l-900.webp) The moment I opened the box, the generous fruit decoration was the first thing that caught my eye. The blend of peach and strawberry colors was so bright that it lit up the center of the birthday table without any extra decorating. ![Fruit decoration on the peach berry cake as the box opens](https://img.superchart.com/images/sweet-park-peachberry-birthday-cake/sweet-park-peachberry-birthday-cake-18-1ix1y-900.webp) It looked even more delicious in person than in photos, and the fruit looked wonderfully fresh — very satisfying. My husband said he liked that the cream wasn't too sweet. The two of us ate it slowly with coffee, and it turned an ordinary evening into a slightly more special birthday. Since it delivers on both taste and looks, I'd recommend it as a Shinsegae Gangnam cake for birthdays or anniversaries. > If you're looking for a Shinsegae Gangnam cake that covers both looks and taste it might be worth keeping in mind as an option for a special day. ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@turnstile-city-walks/sweet-park-peachberry-birthday-cake/ · https://superchart.com/llms.txt