# Jeonju short rib restaurant for a family dinner with grandma - By Haewon (https://superchart.com/en/@two-city-table/) - Written Sep 19, 2026 - Local places › Restaurants › Jeonju, Jeonbuk - Sponsored: This post was written following a sponsored store visit. - English edition: https://superchart.com/en/@two-city-table/jeonju-seosin-saenggalbi-family-naengmyeon/ - Also in: [한국어](https://superchart.com/ko/@two-city-table/jeonju-seosin-saenggalbi-family-naengmyeon/index.md) ## In short Ubookgeum Saenggalbi Seosin Branch is a fresh beef short rib (saeng-galbi) restaurant in Seosin-dong, Wansan-gu, Jeonju. On a visit with her grandmother and husband, the writer ordered one plate of Ubookgeum saeng-galbi (500g) for 58,000 won and bibim naengmyeon (spicy cold noodles) for 8,000 won, and doenjang jjigae and steamed egg came free. Even though the beef is not hanwoo, it ran with juice — the best meat the writer had eaten in a long time. ## Good to know - **Ubookgeum saeng-galbi plate (500g)**: 58,000 won - **Bibim naengmyeon (spicy cold noodles)**: 8,000 won - **Bowl of rice**: 1,000 won - **Free with the meal**: Doenjang jjigae (soybean paste stew), steamed egg - **Receipt review reward**: Choose one: soju, beer, cold broth naengmyeon, bibim naengmyeon, or soybean sprout hot pot - **Parking**: K Parking Lot right next door; take a ticket and have it stamped at the restaurant - **Location**: 26 Ongoeul-ro, 1st floor, units 101 and 102, Wansan-gu, Jeonju, Jeonbuk *as written by the visitor on Sep 19, 2026* ![Signature saeng-galbi photo at Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-01-16ror-1200.webp) I was visiting Jeonju and suddenly craved raw short ribs so badly. I went with my grandma and husband to Ubookgeum Saenggalbi Seosin Branch, and honestly, I couldn't believe this quality could come from non-hanwoo beef — it was so tender and juicy that I had to write this up. Spoiler: seriously, this was the tastiest meat I've had in a while. ## Where do you park at Ubookgeum Saenggalbi Seosin Branch? ![Exterior of Ubookgeum Saenggalbi in Seosin-dong](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-02-b596n-966.webp) ![Sign for K Parking Lot next to Ubookgeum Saenggalbi](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-03-1atn4-966.webp) This area (Seosin-dong) is old and parking can be tough, but Ubookgeum Saenggalbi is right next to K Parking Lot. Just make sure to grab a parking ticket and get it stamped at the restaurant. ![Interior of Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-04-j7x3l-966.webp) ![Seating area at Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-05-xbkt4-966.webp) The friendly staff put me in a good mood right away. They greeted us loudly and treated my grandma like their own grandson (?). Older folks would definitely be charmed here... ## Ubookgeum Saenggalbi Seosin Branch menu and prices - Ubookgeum saeng-galbi plate (500g) — ₩58,000 - Bibim naengmyeon — ₩8,000 - Rice (gong-gi bap) — ₩1,000 ![Menu board at Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-06-tr1js-966.webp) ![Sign for receipt review reward event](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-07-11ucd-966.webp) The receipt review reward was appealing — you get to choose from five options: soju, beer, water naengmyeon, bibim naengmyeon, or soybean sprout hot pot. We're light eaters so we couldn't order more ribs, and I regret that now. ## Side dishes and the seasoned soybean sprouts everyone asks about The basic banchan at Ubookgeum Saenggalbi Seosin Branch included ssam vegetables, myeong-i namul (wild chive leaves), baek-kimchi (white kimchi), garlic, and mushroom wasabi — though the mushroom wasabi portion felt a bit skimpy. Since a lot of people leave it uneaten, I guess they cut back a little. If you want more, just ask. ![Table setting with ssam vegetables and myeong-i namul side dishes](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-08-1vk8e-966.webp) ![Side dish plate with baek-kimchi and garlic](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-09-165v9-966.webp) ![Mushroom wasabi side sauce](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-10-1ol7j-966.webp) ![Secret-recipe seasoned soybean sprout salad](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-11-1hlff-966.webp) The real kicker here is their signature seasoned soybean sprout salad — spicy and sweet with a refreshing flavor I'd never tasted before. I was surprised the first bite. When you're eating meat, these little standout side dishes always play an important role. ## Free doenjang jjigae and steamed egg with every meal And here's the shocker. Just because it's free, does that mean the hot pot bowl is small? Not at all. The restaurant's motto is "plenty of food, delicious food," and they were sticking to it perfectly. These days, ordering doenjang jjigae and steamed egg separately would cost at least 8,000–10,000 won combined, so getting them free with the meat order was already satisfying. ![Free doenjang jjigae and steamed egg](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-12-s7fcf-966.webp) ## One plate of Ubookgeum saeng-galbi: the juice is real > Ubookgeum saeng-galbi plate ![Plate of Ubookgeum saeng-galbi, 500g](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-13-f5e3t-966.webp) ![Close-up of saeng-galbi marbling](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-14-jcwx8-966.webp) The moment it came out, I naturally thought, oh this is definitely 1++ hanwoo — but then, the price is way too reasonable for that? The juiciness was insane enough to pass for 1++ hanwoo. ![Saeng-galbi grilling over charcoal](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-15-k850u-966.webp) ![Saeng-galbi cut and grilled by the owner](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-16-o3zr1-966.webp) The owner grilled it for us himself, and you could tell at a glance the saeng-galbi quality was excellent. Is cutting it like that a trick for locking in the juices, or is it just because the meat itself is good quality? The moment it hit my mouth, juices poured out — it was properly well-marbled. No gamey smell at all. The charcoal aroma had seeped deep into the meat fibers, giving it a rich, natural beef flavor. (Seriously the tastiest meat I've had recently.) ## Grandma is a picky eater, and she fell for the bibim naengmyeon ![Bibim naengmyeon at Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-17-1av9j-966.webp) The moment my grandma ordered bibim naengmyeon and took a bite, she seemed to love it so much she asked the owner if she could come back just for lunch with the naengmyeon alone, hahahaha. We tried some too, and the sauce was tangy and the noodles were cooked just right — I got why grandma fell for it. ### Grandma's tip for eating saeng-galbi Mix in the free soybean sprout salad with the naengmyeon! I guess my food-lover genes really did come from my grandma. I highly recommend this method too — it adds texture and makes it even tastier. ![Meat trimmed off the bone by the owner](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-18-cw595-966.webp) When he wasn't too busy, the owner even trimmed the meat off the bone for us himself! That's how we could eat the saeng-galbi so comfortably. My husband said the meat on the bone is the best part and ate it all up. My husband is the best. I prefer rice over noodles, so I mixed mine into the doenjang jjigae. Funny, I used to not like radish in doenjang jjigae, but lately I love it so much. Maybe the broth got more refreshing, or maybe I just got older. But the way I ate best was still grandma's recommended method — piling the meat onto the soybean sprout bibim naengmyeon and finishing it off in no time. ![Bibim naengmyeon topped with soybean sprout salad and meat](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-19-1a06t-966.webp) ![Rice mixed into doenjang jjigae](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-20-ui5cb-966.webp) ![A grilled piece of saeng-galbi](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-21-khzb8-966.webp) ![Table spread with meat and side dishes](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-22-xkp38-966.webp) Wow, we all left tapping our full bellies — me, grandma, and my husband — because it tasted even better than expected at Ubookgeum Saenggalbi Seosin Branch. ![Table after finishing the meal at Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-23-af667-966.webp) ![Signboard of Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/jeonju-seosin-saenggalbi-family-naengmyeon/jeonju-seosin-saenggalbi-family-naengmyeon-24-10z9f-966.webp) ## Final verdict on Ubookgeum Saenggalbi Seosin Branch - Would revisit ⭐⭐⭐⭐ - Value for money ⭐⭐⭐ - Taste ⭐⭐⭐⭐ The saeng-galbi is reasonably priced and delicious! If you're looking for a great meat restaurant in Seosin-dong, or you want solid basic banchan at good value, I recommend Ubookgeum Saenggalbi Seosin Branch! ## Where it is - Ubookgeum Saenggalbi Seosin Branch (우복금생갈비 서신점) - 26 Ongoeul-ro, 1st floor, units 101 & 102, Wansan-gu, Jeonju-si, Jeollabuk-do, South Korea - 전북특별자치도 전주시 완산구 온고을로 26 1층 101호,102호 - 35.8342015, 127.1201024 - Google Maps: https://www.google.com/maps/search/%EC%9A%B0%EB%B3%B5%EA%B8%88%EC%83%9D%EA%B0%88%EB%B9%84%20%EC%84%9C%EC%8B%A0%EC%A0%90/@35.8342015,127.1201024,17z --- Superchart · https://superchart.com/en/@two-city-table/jeonju-seosin-saenggalbi-family-naengmyeon/ · https://superchart.com/llms.txt