# Jeonju hair salon gray coverage dye in natural brown 8: Auruum Hair

- By Eunji Rok (https://superchart.com/en/@yangnim-small-mirror/)
- Written Sep 15, 2026
- Local places › Hair & beauty salons › Jeonju, Jeonbuk
- Sponsored: This visit was conducted as a sponsored in-store visit.
- English edition: https://superchart.com/en/@yangnim-small-mirror/aurum-hair-jeonju-gray-coverage-brown/
- Also in: [한국어](https://superchart.com/ko/@yangnim-small-mirror/aurum-hair-jeonju-gray-coverage-brown/index.md)

## In short

Auruum Hair Jeonju Innovation Branch is a first-floor hair salon in Jeonju's Innovation City, in the alley behind the Lotteria. Asking for a natural brown to hide white hairs, the stylist said regular color would not cover them fully and recommended gray-coverage dye in shade 8, which took about 1 hour 10 minutes. Scalp protectant, skin protectant and intensive hair care come as standard, and Auruum Hair also cleaned the hairline with dye remover, leaving a naturally one-tone-brighter brown.

## Good to know

- **Address**: 1st floor, 33-16 Ogong-ro, Deokjin-gu, Jeonju-si, Jeonbuk State
- **Hours**: 10:00 AM – 8:00 PM, open year-round
- **Service**: Gray coverage dye, shade 8; about 1 hour 10 minutes
- **Care included as standard**: Scalp protectant, skin protectant, intensive hair care
- **Parking**: Free in the building's underground lot; free city-run public lot 100m from the salon
- **Discounts**: 50% off first visit (download the coupon on Naver); discounted rates with membership payment
- **Other services**: Elloi natural dye made with naturally derived ingredients

*as written by the visitor on Sep 15, 2026*

![Natural brown hair after dyeing](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-01-15snu-1200.webp)

Looking at photos of myself taken in the sunlight lately, I got tired of my plain black hair and kept noticing the gray coming in, so before a fall trip I wanted a natural brown dye job. I went with Auruum Hair Jeonju Innovation Branch — a spacious salon with a first-visit discount event that made it easy to choose. Here's my dye record!

## Where is Auruum Hair Jeonju Innovation Branch, and where do you park?

Auruum Hair Jeonju Innovation Branch is a ground-floor salon located in the alley behind the Lotteria in Jeonju's Innovation City. It's close to Daebang DMC, about 300m away, roughly a 5-minute walk.

- Address: 33-16 Ogong-ro, Deokjin-gu, Jeonju-si, Jeonbuk State, South Korea, 1st floor
- Hours: 10:00 AM – 8:00 PM / open daily

![Alley around Auruum Hair Jeonju Innovation Branch in Jeonju's Innovation City](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-02-5vhlg-966.webp)

Parking can be tough in Innovation City sometimes, but Auruum Hair has an underground lot in the building so you can park for free. There's also a free public parking lot run by Jeonju City about 100m from the salon that you can use too.

### What the salon looks like from the street

![Ground-floor exterior of Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-03-5x770-966.webp)

![Bright beige entrance of Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-04-15mqr-966.webp)

Located on the first floor, Auruum Hair has a bright beige exterior that feels like a cozy café.

![Signboard for Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-05-ht72v-m-966.webp)

Seeing this sign made it easy to find the salon. If it's your first visit, don't miss the 50% off first-visit event — just download the coupon on Naver!

## Inside Auruum Hair: atmosphere, price list and booking

![Interior entrance of Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-06-toftu-966.webp)

![Price list posted at the entrance](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-07-18r5m-966.webp)

I made a reservation ahead of time through Naver with the manager. A price list is posted at the entrance. If regular dye feels too harsh, there's also Elloi, a natural dye made from naturally derived ingredients that's good for pregnant women or people with sensitive skin!!

![Membership payment discount notice](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-08-146mx-966.webp)

You can get a discounted price if you pay with a membership.

### The waiting area

![Waiting area at Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-09-qf2gm-966.webp)

There are even chargers available, so it's comfortable to wait.

![Waiting seats equipped with chargers](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-10-15b8j-966.webp)

![Spacious, clean salon treatment area](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-11-txhl2-966.webp)

![Interior view of Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-12-6iiqe-966.webp)

Overall the salon was very spacious and clean, so it was comfortable and pleasant to get the treatment done~

## Why the consultation led to gray coverage dye instead of regular color

![Black hair before dyeing](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-13-1a1u4-966.webp)

My hair at the time needed a trim since my bangs had gotten too long, some gray was starting to show, and since I hadn't dyed in a while it was very black. The gray keeps popping up and it bums me out ㅜㅜ It had been a while, so I wanted to switch to a natural brown.

The stylist gave a detailed consultation about my current hair condition and what I was worried about. When I said I wanted a natural brown and asked if the grays could be covered, she explained that regular dye wouldn't fully cover gray hair, and that if it really bothers me, gray-coverage dye would be better — which made the decision easy.

![Choosing shade 8 on the gray-coverage dye color chart](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-14-or00i-966.webp)

I usually pick a darker shade because my hair always comes out one shade lighter than what I chose, but she explained that gray-coverage dye doesn't come out as light as regular dye, so she recommended going one shade lighter. That's how I landed on shade 8.

## How the gray coverage dye was done and how long it took

The gray-coverage dye in shade 8 at Auruum Hair Jeonju Innovation Branch took about 1 hour 10 minutes. It went in order from protective prep before dyeing, to application, shampoo, and blow-drying.

![Sticker placed on forehead before dyeing](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-15-llm4a-m-966.webp)

A sticker was placed on my forehead before the treatment.

![Ear covers placed to keep dye off](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-16-17kba-m-966.webp)

Ear covers were put on so the dye wouldn't touch my ears.

![Scalp protectant applied before dyeing](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-17-189ij-m-966.webp)

Scalp protectant was applied before dyeing. When I asked if this was always applied when dyeing, she explained that scalp protectant, skin protectant, and intensive hair care are always included whenever you get a dye job. It was satisfying that this kind of care comes included by default~

![Start of gray-coverage dye application](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-18-1l890-m-966.webp)

The dye application began.

![Thorough dye application down to the roots](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-19-105b3-966.webp)

She applied it very thoroughly.

![Coffee and snack provided while waiting](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-20-16qp7-966.webp)

While waiting, they brought me cold coffee and a snack, so I ate and rested a bit.

![Shampoo room at Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-21-v7nt2-966.webp)

After 30 minutes passed, I moved to the shampoo room to wash my hair.

### Cleaning the hairline with dye remover in the shampoo room

![Dye remover used to clean up hairline residue](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-22-olgmh-966.webp)

Dye remover. When you dye your hair a dark color, dye can subtly seep into or stain the hairline border areas — the forehead, in front of the ears, the nape of the neck — and having that residue left behind always bothers me. During the shampoo, the leftover dye along the hairline was thoroughly wiped away with dye remover, so my forehead line was super clean with no staining or residue. She finished up with a treatment too~

![Blow-drying and styling after dyeing](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-23-10o9j-966.webp)

She blow-dried and styled my hair.

![Finished natural brown dye result](https://img.superchart.com/images/aurum-hair-jeonju-gray-coverage-brown/aurum-hair-jeonju-gray-coverage-brown-24-1xi9w-966.webp)

## The finished natural brown shade 8: how it turned out

Naturally done! Overall it brightened up naturally by one shade and no gray was visible, which I loved. It had been a while since I'd dyed my hair, and it was such a refreshing change!

The consultation was thorough and detailed, and the dye job itself was done carefully, so I left feeling well taken care of. It was a nice autumn refresh, and if you're looking for a hair salon in Jeonju's Innovation City, I'd recommend Auruum Hair Jeonju Innovation Branch.

## Where it is

- Auruum Hair Jeonju Innovation Branch (아우룸헤어 전주혁신점)
- 33-16 Ogong-ro, Deokjin-gu, Jeonju-si, Jeonbuk State, South Korea, 1st floor
- 전북특별자치도 전주시 덕진구 오공로 33-16 1층 아우룸헤어 전주혁신점
- 35.8374809, 127.059369
- Google Maps: https://www.google.com/maps/search/%EC%95%84%EC%9A%B0%EB%A3%B8%ED%97%A4%EC%96%B4%20%EC%A0%84%EC%A3%BC%ED%98%81%EC%8B%A0%EC%A0%90/@35.8374809,127.059369,17z

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