Hongdae brunch café with a jamón avocado pancake plate: Jam Jam
Jam Jam is a brunch café in a basement space on a Seongmisan-ro 29-gil alley in Yeonnam-dong, Seoul, about a 10-minute walk from Hongik University Station. Two of us shared Jam Jam's pancake plate (₩15,000), which comes with avocado, a soft-boiled egg, jamón and tomato, along with a green grape ade (₩6,000). The pancakes are deeply browned outside but moist inside, making Jam Jam a good pick when you want sweet and salty bites in one plate.