Nayoung Chae · 1 story

A Small Pouch in Seongsu

Writes about beauty counters, products, and small routines found around Seoul. · Writes about: Hair & beauty salons

PlaceGangnam, SeoulHair & beauty salons

Cheongdam hair salon thick-rod jelly perm for loose curls: Beorn Hair

Beorn Hair Cheongdam is a hair salon in Cheongdam-dong, Gangnam, Seoul, a three-minute walk from Gangnam-gu Office Station and spread across an entire second floor. A mother returning to a salon for the first time in years had her ends trimmed and a loose-curl perm set on thick rods for a jelly-perm look by deputy director Go Do-hee, with the whole service done at a table seat over coffee and finished with a scalp pack. The next morning the curls still sat nicely even without washing, which left her happy with the result.

Written Sep 21, 2026Sponsored
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