Weekend brunch café in Sinnonhyeon: Geisha & chicken sandwich, Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café near Exit 1 of Sinnonhyeon Station in Seocho, Seoul, staffed during the day and unmanned at night. On a weekend, the writer ordered two iced Americanos, one Mocha Blend and one Geisha Blend, plus a chicken sandwich: the Geisha Blend had a rich blackberry aroma, and the chicken sandwich made a filling brunch. Selecto Coffee Sinnonhyeon pairs the convenience of a 24-hour café with genuinely good coffee.

Weekend brunch spread of chicken sandwich and iced Americanos

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Address
1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
Location
About 90 m from Sinnonhyeon Station Exit 1
Weekday hours
Staffed 08:00–22:00 / unmanned 22:00–08:00
Weekend hours
Staffed 10:00–21:00 / unmanned 21:00–10:00
Parking
Paid parking: ₩900 for the first 30 minutes, then ₩150 per extra 5 minutes
Seating
Group tables, laptop-friendly seats, wall-facing solo seats, solo study seats (2-hour limit), power outlets at every seat
Coffee beans
Mocha Blend, Blue Mountain Blend, Hwasa (Ethiopian blend), Geisha Blend, decaf
Sandwiches
Three kinds: chicken, smoked salmon, and sweet pumpkin and egg
Price reference
₩900 ≈ $0.7 (2026-10-24)

as written by the visitor on Jun 7, 2026

I'd like to recommend Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe, a bakery café right by Sinnonhyeon Station that you can visit 24 hours a day.

Selecto Coffee Sinnonhyeon opening hours and parking

The café is at 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, on the first floor. Monday to Friday it's staffed 08:00–22:00 and unmanned 22:00–08:00. Saturday and Sunday it's staffed 10:00–21:00 and unmanned 21:00–10:00.

Inside Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe

Paid parking is available: ₩900 for the first 30 minutes, then ₩150 for every additional 5 minutes.

Exterior of Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station Exit 1

Come out of Sinnonhyeon Station Exit 1 and walk about 90 meters. It's really easy to find!

Is Selecto Coffee Sinnonhyeon spacious and good for studying with a laptop?

The café is bigger and more pleasant than I expected, which surprised me!

Spacious, pleasant interior of Selecto Coffee Sinnonhyeon Branch

It was the weekend, so there were couples on dates and friends chatting away. The space is roomy and the seats are comfortable, so older customers visit a lot too.

Weekend customers seated at Selecto Coffee Sinnonhyeon Branch

The café is split into two feels: seats that are comfy for visiting with a group, and an area set up for studying or working on a laptop (what Koreans call "cagong").

Study and laptop seating area at Selecto Coffee Sinnonhyeon Branch

There are even solo seats where you sit facing the wall! Every seat has an outlet.

Wall-facing solo seats with outlets at Selecto Coffee Sinnonhyeon Branch

Solo study seats at Selecto Coffee have a 2-hour limit

There are also solo study seats on one side of the café. As a 24-hour café in Gangnam and a late-night café near Sinnonhyeon Station, it seems like a good place to go when you have work to do at night. Note that the solo study seats are limited to 2 hours!

What's on the menu at Selecto Coffee Sinnonhyeon?

Coffee menu board at Selecto Coffee Sinnonhyeon Branch

True to its "Auto Brew" name, Selecto is a great spot for coffee! The beans are Mocha Blend, Blue Mountain Blend, Hwasa (an Ethiopian blend), Geisha Blend, and decaf.

Selecto Coffee bean blend menu

Beyond coffee, the drink menu is really varied.

  • Basics: latte, vanilla latte, café mocha, caramel macchiato
  • Grain latte, green tea latte, chocolate latte, black sesame oat latte, strawberry latte
  • Royal milk tea, brown sugar bubble tea, royal milk bubble tea
  • Signature drinks: Selecto Latte, nutty cream / chocolat cream / green tea cream latte
  • Short coffees: long black, double-shot short latte
  • 3 kinds of cleanse juice, ades, blended drinks, and teas
Latte, tea and ade drink menu at Selecto Coffee Sinnonhyeon Branch

The drinks are varied, and there are lots of desserts and bakery items to go with them too.

Dessert and bakery menu at Selecto Coffee Sinnonhyeon Branch

For something that can stand in for a meal, there are three sandwiches: chicken, smoked salmon, and sweet pumpkin and egg.

Display of three Selecto Coffee sandwiches

The sandwich bread looks like ciabatta, so my bread-lover radar says this place is probably great for sandwiches ^^

Light snack items at Selecto Coffee Sinnonhyeon Branch

There are plenty of little snacks too, nice for a light bite~

Geisha Blend vs Mocha Blend: how do they taste?

At Selecto Coffee Sinnonhyeon, I picked two iced Americanos, Geisha Blend and Mocha Blend, plus a chicken sandwich for brunch.

Order of two iced Americanos and a chicken sandwich
Mocha Blend iced Americano

This is the Mocha Blend. It had a bittersweet dark chocolate aroma that would go well with a sweet dessert. I think people who dislike acidity would like this bean best.

Geisha Blend iced Americano

And this is the Geisha Blend. I've been into acidic beans lately, so I really loved it. The notes are floral, plum and blackberry, and the blackberry fragrance came through strongly, which I adored. I thought this place was only famous as a 24-hour café in Gangnam, but the coffee is the real deal!!!

Selecto Coffee chicken sandwich

Is the chicken sandwich filling enough for a weekend brunch?

The Selecto chicken sandwich I ordered alongside had soft bread, fresh vegetables, tomato and mild chicken breast, so it made a perfectly good weekend brunch.

Weekend brunch spread of chicken sandwich and iced Americanos

Why Selecto Coffee is a 24-hour café worth visiting near Sinnonhyeon Station

If you're looking for a 24-hour café in Gangnam or a relaxed café near Sinnonhyeon Station, I recommend Selecto Coffee Sinnonhyeon Branch! Being great for late-night visits is a big plus, I think.

Selecto Coffee Sinnonhyeon Branch, a 24-hour café near Sinnonhyeon Station

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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