Hongdae fruit café: peach smoothie vs. peach lemonade, Think Fruit

In short

Think Fruit is a premium fruit dessert café in Hongdae, Seoul, 281m from Exit 7 of Hongik University Station. The fig soufflé (20,000 won), which looks like a new summer seasonal item, came with a peach smoothie (7,500 won) and a peach lemonade (7,500 won), ordered to compare the thick, rich smoothie with the crisp, refreshing lemonade side by side. Think Fruit's drinks and desserts have stayed consistent over several visits, making it an easy recommendation for soufflé in Hongdae.

A plate of fig soufflé at Think Fruit, a Hongdae dessert café

Good to know

Location
1F, 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul (281m from Exit 7, Hongik University Station)
Hours
Daily 11:00–22:00, last order 21:00
Parking
Not available
Peach soufflé
₩22,000
Fig soufflé
₩20,000
Strawberry soufflé
₩21,000
Peach parfait / Strawberry parfait
₩19,800 each
Americano
₩5,500
Strawberry latte
₩8,800
Strawberry yogurt smoothie
₩8,000
Peach smoothie / Peach lemonade
₩7,500 each
Price reference
₩22,000 ≈ $16 · ₩20,000 ≈ $14.5 · ₩21,000 ≈ $15.5 (2026-09-29)

as written by the visitor on Aug 10, 2026

Hongik Univ. Station café recommendation! A Hongdae dessert spot with delicious soufflé, Think Fruit 🍑

A plate of fig soufflé at Think Fruit, a Hongdae dessert café

Think Fruit's location and hours

  • 🚇 281m from Exit 7 of Hongik Univ. Station (Line 2, AREX, Gyeongui-Jungang Line)
  • 📍 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea, 1st floor
  • ⏰ Daily 11:00–22:00, last order 21:00
  • 🚘 No parking
Exterior of Think Fruit near Hongik Univ. Station

Today I stopped by Think Fruit, a café near Hongik Univ. Station! It's a Hongdae dessert café I've visited often — a premium fruit dessert brand where you can really taste the fruit of each season.

Storefront view of premium fruit dessert brand Think Fruit

They serve special desserts made with the tastiest fruit of each season, and when I visited it was peach season, so there were plenty of peach desserts and drinks!

Signage for seasonal peach desserts and drinks
Think Fruit's peach season menu display

The café's atmosphere and checking the menu

Inside Think Fruit there are several round tables and a big glass wall that gives it an open feel — even on a weekday, a lot of people were enjoying dessert here ~

Interior of Think Fruit with round tables and floor-to-ceiling windows

You can check menu photos on a pad at the counter! A lot of foreign visitors come to this café too, and having photos of the desserts makes it easy to pick something.

Checking Think Fruit's menu on the counter pad

Think Fruit's menu and prices

Peach soufflé ₩22,000 / Fig soufflé ₩20,000 / Strawberry soufflé ₩21,000 / Peach parfait ₩19,800 / Strawberry parfait ₩19,800 / Americano ₩5,500 / Strawberry latte ₩8,800 / Strawberry yogurt smoothie ₩8,000 / Peach smoothie ₩7,500 / Peach lemonade ₩7,500

When I last checked, there were two soufflé flavors, but in the store a fig soufflé had been added! I love figs too, and it seemed like a new summer item, so I ordered the fig soufflé, peach smoothie, and peach lemonade ~

Two peach drinks in large glasses printed with the Think Fruit logo

Peach smoothie vs. peach lemonade — what's the difference?

Peach lemonade and peach smoothie! They come in big glasses printed with the Think Fruit name — generous portions and such a pretty color that I couldn't help but grab my camera, haha.

Thick, heavy-textured peach smoothie

The peach smoothie was sweet with a strong peach flavor — it was so heavy that it felt like it could stand in for a meal, with the fruit flavor coming through really intensely!

Refreshing, light peach lemonade

Unlike the smoothie, the peach lemonade felt light and refreshing — the kind of drink that would cool you down instantly on a hot summer day ~

Peach lemonade set on the table

Fig soufflé ₩20,000: what's in it and how it tastes

And finally, the fig soufflé arrived! They mentioned it could take a while since soufflés need baking time, but mine actually came out fairly quickly ~

Freshly baked fig soufflé

Three fluffy soufflé pieces, seasonal figs, house-made whipped cream, and even Häagen-Dazs ice cream ~ such an appealing Hongdae dessert!

Three soufflé pieces with figs, whipped cream and Häagen-Dazs ice cream

The soufflé was soft and fluffy, melting in my mouth, haha. I've been to this Hongdae dessert café many times, but the quality — drinks and desserts alike — is always consistently good, which is why I recommend it as a go-to spot for soufflé in Hongdae!

A forkful of fluffy soufflé

They also give you Häagen-Dazs on the side — great with the soufflé, on its own, or piled on top of the figs, cool and sweet either way!

Häagen-Dazs ice cream served alongside the soufflé

They're also running a review event that gives out Häagen-Dazs, so if you'd like extra, I'd recommend joining in!

So soft and fluffy haha, just touching it lightly with a knife showed off the soufflé's soft, delicate texture.

Cross-section of the soufflé showing its texture after a knife cut

The figs were in great condition too, well-ripened! The mild fig flavor and soft texture paired really well with the soufflé.

A well-ripened slice of fig
Fig placed on top of the soufflé

House-made whipped cream

They use house-made whipped cream, so it wasn't heavy at all — moist and soft in a good way! I love whipped cream, and this wasn't slimy in the mouth at all, just cleanly smooth, so I could keep eating it without getting tired of it.

Fig dipped into house-made whipped cream

Dipping the figs into the whipped cream was amazing too, haha. I ordered the fig soufflé this time, but now I'm really curious about the peach soufflé and the strawberry soufflé too.

Table with the fig soufflé and peach drinks

Who should visit Think Fruit

I'd recommend Think Fruit, this Hongik Univ. Station café, both as a Hongdae date café and a Hongdae dessert café! Since it's one of my favorite Hongdae dessert spots, I especially recommend it to anyone who loves fruit menus, seasonal fruit, or fruit drinks!

The fig soufflé was so fluffy and the fruit was so fresh that I really enjoyed it, and I hope you'll visit Think Fruit near Hongik Univ. Station too and try the various soufflés and drinks, including the fig soufflé ~

Where it is

Think Fruit띵크프룻

14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 와우산로29길 14-12 1층

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