Specialty café in Sinnonhyeon: chicken sandwich brunch, Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour specialty coffee shop on Gangnam-daero 79-gil near Sinnonhyeon Station in Seocho, Seoul, serving americanos made with beans you choose, such as Geisha and Blue Mountain, alongside non-coffee drinks, bakery items and deli food. The writer ordered a mocha americano with chocolatey notes, a Geisha americano with a fragrant finish and a moist chicken sandwich. For picking your own beans and grabbing a light brunch near Sinnonhyeon Station, Selecto Coffee Sinnonhyeon is a solid choice.

Main photo of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Address
1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
Hours
Open 24 hours, every day
Study seats
Solo study seats, 2-hour limit
Wi-Fi
Available
Ordered
Mocha americano, Geisha americano, chicken sandwich
Choose-your-bean menu
Geisha americano, Blue Mountain americano and more

as written by the visitor on Jul 7, 2026

Main photo of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe

What kind of café is Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe?

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a café near Sinnonhyeon Station where you can choose from a variety of beans. I wanted a relaxed cup of coffee near Sinnonhyeon Station, so I stopped by. I love coffee and enjoy hunting down new cafés, and what I was looking forward to most here was being able to pick my own beans.

Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station

The branch is close to Sinnonhyeon Station, so it's easy to reach, and with so many offices and shops around, it felt popular with office workers. When I visited, plenty of people were grabbing takeout coffee, and others were resting or working on laptops inside.

Exterior of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe
  • Name: Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe
  • Address: 31 Gangnam-daero 79-gil, Seocho-gu, Seoul (1st floor)
  • Hours: Open 24 hours, every day
Clean, modern interior of Selecto Coffee Sinnonhyeon Branch

What's the atmosphere and the study seating like?

The café is clean and modern, with solo study seats on one side that have a 2-hour time limit. Walking in, I felt a tidy, modern vibe overall. It isn't flashy or overwhelming, just comfortable for anyone, so it works alone and also seemed fine for chatting with a friend.

Seating area inside Selecto Coffee Sinnonhyeon Branch

There are solo study seats off to the side, so it looks like a good café to study in around Sinnonhyeon. The study seats are limited to 2 hours.

Solo study seats at Selecto Coffee Sinnonhyeon Branch

And of course, you need Wi-Fi if you're going to use the study seats!

Wi-Fi notice at Selecto Coffee Sinnonhyeon Branch

How wide is the menu?

The menu runs from basics like espresso, americano and café latte, to specialty drinks where you choose the bean, such as a Geisha americano or Blue Mountain americano, to non-coffee drinks. The menu was far more varied than I expected. With seasonal drinks, non-coffee lattes, smoothies, frappes, ades, tea and cleanse juices, there's a wide range, so even people who don't drink coffee can visit comfortably.

Drink menu board at Selecto Coffee Sinnonhyeon Branch

I deliberated for ages over so many choices. This time I ordered a mocha americano, a Geisha americano and a chicken sandwich, but next time I'd like to try bakery items like a croffle or a bagel too. It suits a quick coffee stop, and it's also a good place to relax over drinks and bakery treats.

Menu lineup at Selecto Coffee Sinnonhyeon Branch

Bakery and deli menu

The bakery and deli menu was impressively varied too. There are light bites that go well in the café, like croegle and croffle (croissant-waffle pastries), salt bread, bagels and cookies, plus meal-worthy items like a chicken sandwich and salads. With so many desserts, it's easy to pair with coffee, and it felt like a satisfying lineup for brunch or a late lunch.

Bakery and deli items at Selecto Coffee Sinnonhyeon Branch

How did the mocha americano and Geisha americano taste?

This time I ordered a mocha americano and a Geisha americano. Coffee alone felt like it might not be enough, so I added a chicken sandwich too.

Ordered mocha and Geisha americanos with a chicken sandwich
Two Selecto americanos and a sandwich

I started with the mocha americano. Unlike a regular americano, it had a subtle chocolate aroma while the coffee's own flavor still came through. It wasn't just sweet; it balanced with the coffee's bitterness, so it was easy to drink. If you like sweet coffee but find very sweet drinks too much, I think you'd be happy with it.

Next was the Geisha americano. I'd often heard Geisha beans smell wonderful, and having tried it, I get why so many coffee lovers seek it out. From the first sip it had a clean aroma and gentle flavor unlike regular beans, and a fragrant aftertaste lingered in my mouth long after.

Selecto Coffee Geisha americano

Is the chicken sandwich good enough for brunch?

The chicken sandwich has moist chicken and vegetables in soft bread, and it was a good brunch with coffee. The sandwich I ordered with the coffee was better than I expected. The bread was soft, and the chicken inside wasn't dry but moist. With vegetables in it, the textures varied, and the sauce wasn't overdone, so the balance was good. It's fine for a light meal, and with coffee it felt like a filling brunch.

Chicken sandwich at Selecto Coffee Sinnonhyeon Branch

Do I recommend Selecto Coffee as a Sinnonhyeon Station café?

Overall, I was happy with both the coffee and the food, and it felt like an easy café to drop into. If you're looking for a café near Sinnonhyeon Station with good coffee, it's worth a visit. I'd recommend it to anyone who wants to try different beans, and since you can have a simple meal too, it's a very practical café.

Next time I'd like to try other beans and desserts too. This visit was satisfying enough for any coffee lover, and if you want a comfortable place to rest in Sinnonhyeon, it's worth remembering.

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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