Hongdae hair salon root-only magic for waist-length hair: U Art Hair
In short
U Art Hair Hongdae is a hair salon on the 3rd floor of 79 Wausan-ro 27-gil in Mapo, Seoul, near Hongik Univ. Station. The customer came in with waist-length, semi-curly hair wanting full magic straightening. The designer advised against it because of hair damage and recommended partial magic focused on the new root growth instead, which left the frizzy hair smooth and glossy. With advice that recommends only the treatment you need, fast hands and a comfortable shampoo, U Art Hair Hongdae is a salon worth revisiting.

Good to know
- Getting there
- Hongik Univ. Station Exit 9 · 3-min walk (store listing, Oct 6, 2026)
- Salon
- U Art Hair Hongdae (유아트헤어 홍대점)
- Address
- 3F, 79 Wausan-ro 27-gil, Mapo-gu, Seoul
- Location
- Close to Hongik Univ. Station
- Treatment
- Partial magic straightening focused on the roots (long hair)
- Booking
- Visit by reservation
- Drinks
- Wide selection; Americano and hazelnut coffee recommended
as written by the visitor on Apr 24, 2026 · not checked with the business
Why I booked magic straightening at U Art Hair Hongdae near Hongik Univ. Station
I was looking for a good-value hair salon near Hongik Univ. Station when I found U Art Hair Hongdae, so I booked a magic (straight perm) appointment. Today was finally hair day, and I headed to Hongdae full of excitement.
My hair is waist-length, so upkeep matters quite a bit. I get a straight perm once a year before summer arrives. Lately my hair had been frizzy and hard to tame, and I thought, "It's time!" So I booked.
First off, U Art Hair Hongdae is close to Hongik Univ. Station, so it's really easy to get to. You get off the subway and arrive in no time, so it's easy to find!
As soon as I walked in, the staff greeted me brightly and were so kind, so the first impression was great. The overall mood was relaxed too, so I felt I could happily spend a long treatment there.
Damaged long hair: why the designer recommended root-only magic over full magic
The designer at U Art Hair Hongdae recommended partial magic on the newly grown roots instead of full straightening. She explained that after years of repeated straight perms and dyeing, my hair had become very dry, so a full perm wasn't advisable.
The consultation was really thorough. She carefully checked the style I wanted and the current condition of my hair, and since it's long, she looked at the damage level too.
I'd gone in thinking of a full straight perm, but rather than pushing the treatment, she honestly told me a full perm wasn't recommended. Instead, she suggested that partial magic focused on the newly grown roots would look much more natural and reduce damage. It felt like she was advising what was best for me as a customer, so I trusted her even more.
I was really happy that she didn't push expensive treatments, but considered my hair's condition and recommended only what was truly needed. The consultation alone won me over, and I was excited for the result!



Hair before the magic straightening: semi-curly and frizzy
Before the partial magic, my hair was quite semi-curly and frizzy. You can see it in the photos, right? T_T Lots of flyaways stuck up and the hair looked unruly, so there was nothing calm about it.
On humid or windy days especially, my hair puffed out even more and fell apart quickly after styling, which stressed me out. I was so excited to see how calm and neat it would become! Eek!!



How did the root magic at U Art Hair Hongdae turn out?
After the partial magic at U Art Hair Hongdae, my frizzy, lifted long hair was smoothed down strand by strand. It's so nicely straight, right? The moment I looked in the mirror after the treatment, I was really happy. It looked neat and glossy overall, better than I'd expected.
Hair care and speed during the magic straightening
The designer paid close attention throughout the treatment too. She kept checking whether anything felt uncomfortable and explained the process and how to care for my hair in detail, so I could relax and trust her. It felt like she was looking after me carefully as a customer, not just doing my hair.
Above all, I was surprised by how fast her hands were. I assumed long hair would obviously take a long time, but it finished much sooner than I'd expected, so it felt like I saved time too. And fast didn't mean sloppy: the result was thorough and turned out well, which made me even happier.
Why the shampoo at U Art Hair Hongdae felt so comfortable
I'm sensitive when getting my hair shampooed, so I care about things like neck comfort, water temperature and the touch of the hands. This time there was no discomfort at all, and the shampoo was so relaxing that my satisfaction went up even more. You could tell they pay attention to the small details.
The result matters of course, but how comfortably you spend the time during the treatment is a big part too. U Art Hair Hongdae satisfied me on result, service and speed, so it's a place I want to visit again! I'll come back for dyeing in Hongdae in about a month!! Thank you so much, designer~~
U Art Hair Hongdae salon exterior and interior









The shop at U Art Hair Hongdae was wide and tidy overall. It felt roomy rather than cramped or cluttered, so I could stay much more comfortably during the treatment. The seats were nicely spaced, so I didn't feel packed in next to other customers, and being cared for in a private-feeling space was an extra plus.
There were lots of drink options too! I recommend the Americano and the hazelnut!
Not just the hair result but the clean, comfortable space too made my first visit a happy one! Everyone, for a Hongdae hair salon, go to U Art Hair!!
Where it is
3F, 79 Wausan-ro 27-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 와우산로27길 79 3층






