Sinjungdong bakery café: three loaves with decaf pour-over, Easy White

In short

Easy White Bread Bucheon Sinjungdong (이지화이트브레드 부천신중동점) is a shokupan (Japanese-style fresh milk bread) bakery café near Sinjungdong Station in Bucheon, Gyeonggi. At Easy White Bread, the writer tried a half Golden Beurre loaf, a half olive cheese loaf and a cream castella loaf (3pcs) with decaf brewed coffee, and the moist texture and buttery flavor stood out. Easy White Bread is a good stop when you want everyday, dessert and gift loaves all in one place.

Easy White Bread, a shokupan specialty shop in Sinjungdong, Bucheon

Good to know

Getting there
Sinjung-dong Station Exit 3 · 4-min walk (store listing, Oct 6, 2026)
Address
Unit 113, 272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi
Hours
Daily 09:00–21:00
Location
Near Sinjungdong Station
What we ordered
Half Golden Beurre loaf, half olive cheese loaf, cream castella loaf (3pcs), brewed coffee (decaf)
Slicing
Golden Beurre loaf sliced to the thickness (in cm) you choose
Gifts
Shokupan gift sets available

as written by the visitor on Jul 22, 2026

First photo from the visit to Easy White Bread Bucheon Sinjung-dong
Shokupan bakery Easy White Bread Bucheon Sinjung-dong
Easy White Bread shokupan at a Sinjungdong bakery

Bread lovers, you know what I mean, right? 😊 There are moments when just smelling freshly baked bread puts you in a good mood. This time I visited Easy White Bread Bucheon Sinjung-dong (이지화이트브레드 부천신중동점), a bakery that's become popular by word of mouth in Sinjungdong, Bucheon. As a specialist in shokupan (생식빵, soft milk-bread loaves), it made me think "I get why it's popular!" after just one bite.🍞✨

Easy White Bread shop near Sinjungdong Station
Inside Easy White Bread Bucheon Sinjung-dong
Bakery café space at Easy White Bread Bucheon Sinjung-dong
Easy White Bread, a shokupan specialty shop in Sinjungdong, Bucheon
Photo of the Easy White Bread Bucheon Sinjung-dong shop

Where is Easy White Bread in Sinjungdong, Bucheon, and when is it open?

Easy White Bread Bucheon Sinjung-dong is at 272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi (Unit 113), and it's open daily from 09:00 to 21:00. It's a bakery café close to Sinjungdong Station. 🌿

Being so close to the station, it's a handy spot to drop by on your way to work, or to relax over a cup of coffee. I'd recommend it to anyone looking for a good café or bakery around Sinjungdong Station.😊

Easy White Bread shokupan ingredients and brand introduction
Easy White Bread brand information sign

What ingredients go into Easy White Bread's shokupan?

Easy White Bread is a shokupan specialty brand from Bonif, and they say they use AOP-certified French butter and fresh dairy cream. 🧈 What I liked most was that they don't hold back on good ingredients.

Maybe that's why the bread itself had such deep flavor.✨ From the first bite, that moist, soft texture stayed in my memory for a long time.

Easy White Bread shokupan with deep buttery flavor
Moist, soft Easy White Bread shokupan

What we ordered at Easy White Bread

Half Golden Beurre loaf: good plain, no spread needed

The first thing I tried at Easy White Bread Bucheon Sinjung-dong was the half Golden Beurre loaf 🥐. You have to try it! The outside is lightly nutty, and the inside is moist and soft, so it tasted great without any spread. That shokupan moistness and buttery flavor are really charming.😊

✅️ They slice the Golden Beurre loaf for you in the shop, and you can choose the thickness in cm 👍

Half olive cheese loaf: a savory loaf that works as a meal

Next was the half olive cheese loaf 🫒. Salty olives meet cheese, and the savory flavor really comes alive. It had a different kind of charm! It worked well as a meal replacement, and I thought it would also go nicely with wine or a salad.

Easy White Bread half olive cheese loaf

Cream castella loaf (3pcs): a dessert made for coffee

For dessert I picked the cream castella loaf (3pcs) 🍰. Fluffy castella (Japanese sponge cake) and soft fresh cream come together, and it paired really well with coffee. It's sweet but not overwhelming, so I think it would be good to share with kids too.💛

Easy White Bread cream castella loaf
Cream castella loaf (3pcs) picked as dessert

Which coffee goes with shokupan? Decaf brewed coffee

The drink I ordered with the loaves at Easy White Bread Bucheon Sinjung-dong was brewed coffee (decaf) ☕. It smelled clean and tasted smooth, and went really well with the bread.

It blends in subtly without overpowering the flavor of the bread, which made it perfect for a relaxed brunch.

Does Easy White Bread sell shokupan gift sets?

Yes, Easy White Bread Bucheon Sinjung-dong also had loaf gift sets. 🎁 I liked that the selection felt easy to give, whether it's to thank someone dear, a housewarming, a gift for your parents, or a small thank-you present. With the pretty packaging added, I think the person receiving it would be happy too.🎁😊

Easy White Bread in Sinjungdong: our verdict

I think delicious bread isn't just something that fills your stomach, it's a small happiness that makes your day better.😊 At Easy White Bread Bucheon Sinjung-dong, I was satisfied with everything: the freshly baked loaves daily, the good ingredients, and the fragrant brewed coffee.

If you're looking for a bakery or café around Sinjungdong Station in Bucheon, I recommend paying a visit. Do enjoy the calm that a warm slice of bread and a cup of coffee bring.🍞☕✨

Loaves and coffee at Easy White Bread Bucheon Sinjung-dong
Easy White Bread loaves and brewed coffee on the table
Visit photo at Easy White Bread Bucheon Sinjung-dong
Easy White Bread shokupan at a Sinjungdong café
Bread and drink at Easy White Bread Bucheon Sinjung-dong
Photo of Easy White Bread, a Sinjungdong bakery in Bucheon
Assortment of loaves at Easy White Bread Bucheon Sinjung-dong
Closing photo at Easy White Bread Bucheon Sinjung-dong

Where it is

Easy White Bread Bucheon Sinjung-dong이지화이트브레드 부천신중동점

272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi, South Korea (Unit 113)경기도 부천시 원미구 길주로 272 113호

Open in Google Maps

Local places · Cafés