Damaged-hair volume magic lob at a Daejeon hair salon: Project Lure
Project Lure is a hair salon in Sangdae-dong, Yuseong, Daejeon that specialises in repair perms and colour. Long hair that had been left to grow out and get damaged was cut into a mid-length lob, then given volume magic straightening that smoothed the frizz at the roots and mid-lengths and left a C-curl at the ends. Project Lure worked through pre-treatment shampoo, perm solution matched to each section, a mid-shampoo, oxidation at the massage shampoo bed and a finishing treatment, and the hair combed through without snagging even when simply air-dried, with no styling needed.

