Haeundae optician: owner's frame picks and Dongbaekjeon, Second Face
In short
Second Face Sinsigaji Branch (세컨페이스 신시가지점) is an eyeglass shop in Jwa-dong, the Sinsigaji (New Town) area of Haeundae, Busan, with frames displayed by price from the ₩10,000 range up to the ₩69,000 range. The writer tried on several frames on the owner's recommendation and chose a ₩69,000 pair. The writer also checked the sunglasses discounts, the contact lens pack deal, payment with Dongbaekjeon (Busan's local currency) and various gift certificates, and parking support at a public lot. Second Face Sinsigaji Branch is a good Haeundae optician if you don't know much about glasses and want advice choosing frames within your budget.

Good to know
- Getting there
- Sinhaeundae Station Exit 1 · 8-min walk (store listing, Oct 6, 2026)
- Address
- Units 103 and 104, 175 Jwadongsunhwan-ro, Haeundae-gu, Busan
- Hours
- Daily, 9:30 a.m. to 9 p.m.
- Frame price ranges
- ₩10,000 range, ₩30,000 range, ₩40,000 range, ₩50,000 range, ₩69,000 range
- Writer's pick
- ₩69,000 frames
- Sunglasses
- Some pairs up to 70% off (according to the writer)
- Contact lens packs
- Event price applies when you install the MyACUVUE app and use its coupon
- Payment
- Dongbaekjeon, gift cards, department store gift certificates, fuel vouchers and Onnuri gift certificates accepted
- Parking
- Parking support at the public lot in front of Blue Club Jwadong
- Price reference
- ₩10,000 ≈ $7.5 · ₩69,000 ≈ $52 · ₩30,000 ≈ $22.5 (2026-10-19)
as written by the visitor on Oct 19, 2026
Today I'm introducing a Haeundae eyeglass shop: Second Face Sinsigaji Branch (세컨페이스 신시가지점)!

How did I choose frames at Second Face Sinsigaji Branch?
Second Face Sinsigaji Branch has frames in lots of different designs, so you can take your time trying them on. When you go to get glasses, you always wonder which frames to pick and which design will suit you, right? I came to get glasses this time too!


With so many designs on display, I could browse slowly and pick out the ones I liked.





How much do the frames cost?
The frames at Second Face Sinsigaji Branch are displayed by price, from ₩10,000 up to ₩69,000. There are ₩10,000s, ₩30,000s, ₩40,000s and ₩50,000s, all the way to ₩69,000s, so the range of choices is wide, which I liked. I also liked that you can choose comfortably within your budget.

My final pick: ₩69,000 frames, with the owner's help
After trying on lots of frames and agonizing, I finally chose a ₩69,000 pair! Glasses are something you wear on your face every day, so the design matters, and so does how they feel on.
Choosing frames was harder than I expected, but the owner of Second Face Sinsigaji Branch kindly looked with me and recommended designs that suited me, which helped a lot. Even if you don't know much about glasses, I think it's worth dropping in for a consultation.


Are there sunglasses and brand-name glasses too?
Second Face Sinsigaji Branch has a wide range of sunglasses as well as glasses. The many designs made browsing fun, and I heard some sunglasses are a whopping 70% off, so if you've been thinking about buying sunglasses, it's worth a look!



People looking for brands will also find plenty of interest, including Lindberg, Kamemannen, Tart Arnel in sizes 46 and 48, plus Kinjo Eyewear (금자안경), Oakley and Meta AI glasses. If you've been looking for a Lindberg, Kinjo Eyewear, Kamemannen or Oakley store in Busan, keep this in mind.


How does the contact lens pack deal work?
I heard you can buy contact lens packs cheaply at Second Face Sinsigaji Branch too! The event price applies to customers who use a coupon after installing Myacube, so if you plan to buy lenses, check the detailed conditions before you visit.

Can you pay with Dongbaek Pay or gift certificates, and is there parking?
Second Face Sinsigaji Branch accepts Dongbaek Pay (Busan's local currency card), and you can also pay with gift cards, department store gift certificates, fuel vouchers and Onnuri gift certificates. The payment perks were worth noting.
If you drive, you may worry about parking. I heard parking support is available at the public lot in front of Blue Club Jwadong, so check the parking info when you visit.

Who is Second Face Sinsigaji Branch good for?
I think glasses are more than something that helps you see; they affect your face shape and style too! At Second Face Sinsigaji Branch you can compare many price ranges and designs and get friendly recommendations, so it was a good place for first-time glasses buyers or anyone hunting for new frames. If you're looking for glasses, sunglasses or contact lens packs in Haeundae or Busan, give Second Face Sinsigaji Branch a visit :)
Where it is
175 Jwadongsunhwan-ro, Haeundae-gu, Busan, South Korea (Units 103 and 104)부산광역시 해운대구 좌동순환로 175 103호 104호
Second Face Sinsigaji: hours, menu and prices →







