24-hour café in Sinnonhyeon: celebrity signed cups & 5 beans, Selecto

I was looking for a place where I could enjoy a cup of coffee late at night without any fuss, so I stopped by Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페).

It's a 24-hour café near Sinnonhyeon Station, handy if you have plans late in Gangnam, or you're studying or working and suddenly need coffee. I was especially happy that you can pick your beans to taste, and that there's fresh sandwiches too.

Where is Selecto Coffee Sinnonhyeon, and what are its hours?

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is at 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, on the 1st floor. It's staffed daily 09:00–20:00 and unmanned Mon–Fri 22:00–08:00 and Sat–Sun 21:00–10:00, and it's listed as usable 24 hours.

• Address: 31 Gangnam-daero 79-gil, Seocho-gu, Seoul (1st floor)
• Hours: daily 09:00–20:00 (staffed)
• Mon–Fri 22:00–08:00 / Sat–Sun 21:00–10:00 unmanned
• Open 24 hours

The biggest feature of this Sinnonhyeon Station 24-hour café is that during staffed hours a professional barista makes your coffee, and during unmanned hours the Auto Brew system lets you get coffee anytime.

It's also an easy walk from Sinnonhyeon Station, so it's a comfortable stop on the way to work, on the way home, or late at night.

Selecto Coffee Sinnonhyeon atmosphere: is it good for studying?

The clean white-toned interior stood out. There's plenty of seating, so working on a laptop or studying felt comfortable, and it's an easy place to visit alone.

Selecto merchandise and celebrity signed cups on display

On one side of the shop, Selecto goods and cups signed by celebrities are on display, which made browsing fun. You can also see the auto brew system in action, which was a different kind of experience.

Which coffee beans and menu items can you choose at Selecto Coffee?

Beyond a regular americano, Selecto has 5 beans you can choose from by taste.

• Mocha Blend
• Blue Mountain Blend
• Hwasa (Ethiopian blend)
• Geisha Blend
• Decaf

Besides coffee, the menu is varied: lattes, ades, blended drinks, bubble tea, sandwiches and salads, so it works as a meal replacement too.

Mocha Blend vs Geisha Blend americano: how do they taste?

That day I ordered two iced americanos (Mocha Blend and Geisha Blend) and a smoked salmon sandwich.

• Iced americano (Mocha Blend)
• Iced americano (Geisha Blend)
• Smoked salmon sandwich

I tried the Mocha Blend americano first. It had chocolate notes and a heavy body, so I think it suits people who like strong coffee.

The Geisha Blend, on the other hand, was a clean style with floral aromas and a subtle fruitiness, so the two beans had clearly different personalities. Being able to choose your beans even for the same americano felt like the big strength of this 24-hour café near Sinnonhyeon Station.

Selecto Coffee smoked salmon sandwich

The smoked salmon sandwich I ordered with it was better than I expected. The bread was soft and moist, with a generous amount of smoked salmon, and fresh lettuce, tomato and red cabbage made the texture really good.

The cream cheese went well with the salmon, and it was satisfying enough as a full meal. The coffee and sandwich pairing worked so well that it would also be nice as a brunch.

Above all, the biggest plus was that it's a 24-hour café near Sinnonhyeon Station, so you can visit without any time limits.

Verdict: who is Selecto Coffee Sinnonhyeon best for?

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe lets you choose your beans to taste, and since it's open 24 hours you can enjoy coffee whenever you go. Comparing the Mocha Blend and Geisha Blend was fun, and the smoked salmon sandwich was fresh and filling, so I was very satisfied.

And best of all, there's a printer and even seating for big groups!!!

If you want coffee late at night, or a place to study, work or have a simple brunch, I'd recommend Selecto Coffee Sinnonhyeon Branch to anyone looking for a 24-hour café near Sinnonhyeon Station.