Study-room café in Sinnonhyeon for exams: Geisha & salmon, Selecto
In short
Selecto Coffee Sinnonhyeon Branch is a 24-hour bakery café on Gangnam-daero 79-gil in Seocho, Seoul, right in front of Sinnonhyeon Station. The writer had a salmon sandwich and a tangy ₩3,800 Geisha Americano at Selecto Coffee Sinnonhyeon and studied comfortably thanks to the study rooms, solo seats and outlets beside the seats. Verdict: if you need somewhere to study during exam season instead of a study café, Selecto Coffee Sinnonhyeon is a good choice.

Good to know
- Getting there
- Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
- Address
- 1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
- Hours
- Open 24 hours
- Americanos
- Mocha, Bright, Blue Mountain and Geisha Americanos ₩3,800 each; decaf ₩4,200
- Lattes
- Café latte ₩4,800, Selecto latte ₩5,100, vanilla bean latte ₩5,400
- Croffles
- AOP butter croffle ₩3,500; vanilla bean cream AOP croffle ₩4,300
- Hot dogs
- Sweet corn onion, spicy meat and New York relish hot dogs ₩4,800 each
- Seating
- Study rooms, solo seats, separate study zone and chat area, outlets beside the seats
- Facilities
- Restroom inside the café
- Price reference
- ₩3,800 ≈ $2.9 · ₩4,200 ≈ $3.1 · ₩4,800 ≈ $3.6 (2026-10-19)
as written by the visitor on Jun 13, 2026
Where is Selecto Coffee Sinnonhyeon and what are the hours?
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점) is a bakery café at 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, near Sinnonhyeon Station, and it is open 24 hours. I visited this bakery café by Sinnonhyeon Station.


Selecto Coffee Sinnonhyeon menu and prices
Americanos start at ₩3,800 depending on the bean, and there are also lattes, teas, smoothies, ades, croffles (croissant waffles) and hot dogs. Here are the menu board prices as listed in the original post.
Coffee
- Mocha Americano ₩3,800
- Hwasa (floral) Americano ₩3,800
- Blue Mountain Americano ₩3,800
- Geisha Americano ₩3,800
- Decaf Americano ₩4,200
- Selecto latte ₩5,100
- Nutty cream latte ₩5,100
- Chocolat cream latte ₩5,100
- Green tea cream latte ₩5,100
- Espresso ₩3,800
- Café latte ₩4,800
- Cappuccino ₩4,800
- Vanilla bean latte ₩5,400
- Dolce latte ₩5,400
- Okinawa brown sugar latte ₩5,100
- Café mocha ₩5,700
- Caramel macchiato ₩5,700
- Retro latte ₩4,100
- Long black ₩3,800
- Double shot short latte ₩4,500
Non-coffee drinks, bubble tea and smoothies
- Grain latte ₩4,300
- Green tea latte ₩4,800
- Chocolate latte ₩4,800
- Royal milk tea ₩5,100
- Black sesame oat latte ₩5,300
- Strawberry latte ₩5,500
- Brown sugar bubble tea ₩5,800
- Royal milk bubble tea ₩5,800
- Choco frappe ₩4,500
- Green tea frappe ₩5,800
- Plain yogurt smoothie ₩5,800
- Strawberry yogurt smoothie ₩5,800
- Blueberry yogurt smoothie ₩5,800
- Thicker smoothie, strawberry ₩6,100
- Thicker smoothie, mango ₩6,100
Ades, juices and tea
- Lemon sparkling ade ₩5,500
- Grapefruit sparkling ade ₩5,500
- Strawberry sparkling ade ₩5,500
- Vita Booster ₩5,800
- Green-tox ₩5,800
- Carrot orange ₩5,800
- Peach iced tea ₩4,200
- Peach iced tea with espresso shot (Asachu) ₩4,700
- Honey grapefruit black tea ₩5,500
- Yuja (citron) tea ₩5,300
- Chamomile ₩4,100
- Peppermint ₩4,100
- Rooibos ₩4,100
- English Breakfast ₩4,100
- Earl Grey ₩4,100
- Grapefruit tea ₩5,300
- Lemon tea ₩5,300
Croffles and hot dogs
- AOP butter croffle ₩3,500
- Vanilla bean cream AOP croffle ₩4,300
- Grain cream AOP croffle ₩4,300
- Deep choco AOP croffle ₩4,500
- Cheese-dusted flat croffle ₩4,500
- Sweet corn onion hot dog ₩4,800
- Spicy meat hot dog ₩4,800
- New York relish hot dog ₩4,800

I had the salmon sandwich and a Geisha Americano here, and both were so good.

They sell all kinds of drinks too, and the prices are on the cheaper side.

There are pretzels and other dessert snacks as well~

Is Selecto Coffee a good place to study near Sinnonhyeon Station during exams?
Selecto Coffee Sinnonhyeon Branch has a study room inside and is open 24 hours, so it's a great place to go during exam season. It was a Sinnonhyeon café that's perfect for focusing. Even with the low prices, the interior is spacious, so I could study comfortably, and the charging outlet was right next to the desk, so it was easy to stay plugged in.


Solo seats, outlets, and separate study and chat zones
There are solo seats too, great for studying or working on a laptop, and the outlets right by the seats made charging easy. I liked that the desks are wide and clean, and having a restroom inside was convenient, haha. I especially liked the detail that the study zone and the chatting space are separated.

How was the Selecto Coffee salmon sandwich?
The salmon sandwich at Selecto Coffee Sinnonhyeon Branch has way more salmon in it than I expected. Salmon is just good no matter how you eat it.

It had been a while since I'd had a salmon sandwich, and I was really satisfied. They spread plenty of sauce, and the bread isn't ordinary sandwich bread but chewy, baguette-like bread, which made it even better.

I'd recommend it to anyone who likes a slightly chewy bread texture.

Does the Geisha Americano go well with the salmon sandwich?
I had the Americano made with Geisha beans, the acidic kind, and it paired really well with the salmon sandwich. The aroma was fresh, and the coffee itself tasted great.

Is Selecto Coffee Sinnonhyeon worth it instead of a study café?
The salmon sandwich and Geisha Americano felt like a healthy meal, and I was happy with them. The seating inside Selecto Coffee Sinnonhyeon Branch is clean and fairly spacious, and the coffee prices are fine, but what I liked even more is how clean the whole place is.
The atmosphere works as a substitute for a study café, so I'd recommend it if you're looking for a place to study in Sinnonhyeon. It's right in front of Sinnonhyeon Station, so it's easy to reach, and it's also good for working or killing time while waiting for someone. If I need a place to study or a café with a Sinnonhyeon study-café feel, I'll probably come here often. With a variety of sandwiches, salads and lots of desserts, it was a satisfying Sinnonhyeon bakery café.
Where it is
31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층





