Rainy-day café in Sinnonhyeon: study seat & salmon sandwich, Selecto
In short
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café on the ground floor near Exit 1 of Sinnonhyeon Station in Seocho, Seoul. On a rainy day, the writer read a book at a study seat behind the counter over a ₩8,500 smoked salmon sandwich and Mocha and Geisha americanos (₩3,800 each); the sandwich was generous with salmon, and the Geisha americano was the more satisfying coffee. For a café where you can linger over coffee and a sandwich, Selecto Coffee Sinnonhyeon is a good fit.
Good to know
- Getting there
- Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
- Location
- Near Exit 1 of Sinnonhyeon Station, ground floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
- How it operates
- Open 24 hours; staffed or unmanned depending on the time of day
- Staffed hours
- Mon–Fri 8:00–22:00, Sat–Sun 10:00–21:00 (unmanned at all other times)
- Parking
- No dedicated parking; use the nearby Eongubi Public Parking Lot (₩900 for the first 30 minutes, ₩150 for each additional 5 minutes)
- Americano beans
- Mocha Blend, Blue Mountain Blend, Hwasa, Geisha, Decaf
- Smoked salmon sandwich
- ₩8,500
- Mocha americano
- ₩3,800
- Geisha americano
- ₩3,800
- Amenities
- Copying, printing and scanning; indoor restroom; Wi-Fi
- Seating
- A range of tables, group seating and study seats behind the counter
- Price reference
- ₩8,500 ≈ $6.3 · ₩3,800 ≈ $2.8 · ₩900 ≈ $0.7 (2026-10-09)
as written by the visitor on Jul 27, 2026
On a drizzly rainy day I wanted to relax with a sandwich and coffee, so I visited this bakery café near Sinnonhyeon Station: Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe!
Where is Selecto Coffee Sinnonhyeon and what are its hours?
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is close to Exit 1 of Sinnonhyeon Station and spreads out widely on the ground floor, so it was easy to find! Opening hours? It's a 24-hour café in Sinnonhyeon!
It runs staffed or unmanned depending on the time of day:
- Mon–Fri 8:00–22:00 staffed café
- Sat–Sun 10:00–21:00 staffed café
- Other hours run as an unmanned café
Can you park there?
There is no separate parking space, so you'll need to use a nearby paid lot. The closest is Eongubi Public Parking Lot (₩900 for the first 30 minutes / ₩150 per additional 5 minutes).
The bright orange "selecto" sign stands out at this Sinnonhyeon Station bakery café, Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe.
Interior and americano beans at Selecto Coffee Sinnonhyeon
What makes this place special? If you visit during staffed hours, you can properly enjoy the taste and aroma of the special beans! There are five americanos to pick from: Mocha Blend, Blue Mountain Blend, Hwasa, Geisha and Decaf. Just choose the one you like.^^
Bakery and sandwich menu at Selecto Coffee Sinnonhyeon
The delicious bakery items here! There's bread that works as a quick meal, and cakes that are great for dessert!
But what I was really looking forward to were these fresh salads and sandwiches! True to a Sinnonhyeon Station bakery café, there's a lot of variety and every one looked so delicious~
There are light snacks too! They seemed perfect to nibble on while studying at a café (what Koreans call "cagongjok").^^
A café with printing near Sinnonhyeon Station?
Here you can also copy, print and scan! For anyone looking for a place to print near Sinnonhyeon Station, I brought back the price list and instructions too~ Please check them before you visit!
Seating at Selecto Coffee Sinnonhyeon: group table and study seats behind the counter
There's a nice variety of tables, so you can choose whichever suits you!
The group table on one side looked especially good~ It would be great for a small gathering.^^
And if you go in behind the counter? There are study seats too! It's so neat and tidy~ This was my pick! It's roomy, so it's easy to set down a laptop or book, and it's comfortable for two people to share as well!
What I ordered at Selecto Coffee Sinnonhyeon, with prices
What did I order at Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe?
- Smoked salmon sandwich ₩8,500
- Mocha americano ₩3,800
- Geisha americano ₩3,800
How was the smoked salmon sandwich?
I picked a sandwich as a simple brunch, and the thick smoked salmon looked so tasty that I went with the smoked salmon sandwich! ^^
Doesn't it look so fresh even just to the eye? The crisp, fresh crunch was so good!
The smoked salmon was fairly thick and there was plenty of it inside! That made it even more satisfying. It went pretty well with the sauce too~~ A perfect sandwich for a light meal.
Mocha Blend or Geisha americano: which is better?
How do the americanos taste here? The one on the left is the Mocha Blend and the one on the right is the Geisha~ The Mocha Blend had a strong, heavy, nutty flavor! The Geisha was clean and fresh, which I liked~ Personally, I was happier with the Geisha~ Choose according to your taste.^^
Is Selecto Coffee Sinnonhyeon good for a long stay?
It was lovely to spend a relaxed time reading a book at Selecto Coffee Sinnonhyeon for the first time in a while.^^ The restroom is indoors and the Wi-Fi works well, so I think even people staying for a long time can use it comfortably!
Overall verdict
Looking for a Sinnonhyeon Station bakery café with tasty coffee and sandwiches? I recommend Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe~
Where it is
31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (서울특별시 서초구 강남대로79길 31 1층)서울특별시 서초구 강남대로79길 31 1층
Selecto Coffee Sinnonhyeon: hours, menu and prices →
