Ikseon-dong bakery beyond the garlic bread: chestnut & mugwort, Munhwa

In short

Munhwa Bakery (문화제빵) is a takeout-only bakery in Ikseon-dong, near Jongno 3-ga Station in Jongno, Seoul. Having already tried Munhwa Bakery's garlic bread, onion bagel and coffee bread, the writer went back for the rice chestnut loaf and the mugwort rice cake bun and ate them at home with apple and milk. Verdict: both beat expectations, with big chestnuts packed into the loaf and real mugwort rice cake (ssuktteok) inside the bun.

Bag of Munhwa Bakery bread brought home

Good to know

Getting there
Jongno 3-ga Station Exit 7 · 3-min walk (store listing, Oct 6, 2026)
Location
1F, 65 Donhwamun-ro, Jongno-gu, Seoul (near Jongno 3-ga Station)
Shop type
Takeout only, no seating
Entry
The shop is small, so only 2 groups go in at a time
Signature items
Garlic bread, onion bagel, coffee bread
Bought this visit
Rice chestnut loaf, mugwort rice cake bun
Packaging
Dedicated garlic bread container, paper bag, each bread wrapped individually

as written by the visitor on Jun 18, 2026

If you're looking for a bakery in Ikseon-dong, I recommend Munhwa Bakery (문화제빵)! I'd been here before and came back again~ They say it's one of Seoul's top 3 bakeries, so it must be a must-stop on a bakery tour, right?! If you're ever around Ikseon-dong or Jongno 3-ga, it's worth dropping in~ It's great for snacks and also good for bread gifts.

Munhwa Bakery exterior in Ikseon-dong decorated with wood and tiles

Where is Munhwa Bakery in Ikseon-dong, and what is the shop like?

Munhwa Bakery is in Ikseon-dong near Jongno 3-ga Station, and it's famous for a variety of breads, garlic bread included. The exterior, done in wood and tiles to match the Jongno streets, is so pretty!

There's no space to eat inside Munhwa Bakery. It's a takeout-only bread shop. The inside is rather cramped, so only 2 groups can enter at a time~

Small interior of Munhwa Bakery, which admits 2 groups at a time
Inside the takeout-only Munhwa Bakery

What breads does Munhwa Bakery sell besides garlic bread?

The shop is small, but the bread selection is packed. Injeolmi (roasted soybean powder rice cake) bread, peanut bread, mugwort rice cake bread, black sesame bread, milk cream bread, cheese bread, squid-ink condensed milk bread... there's a huge variety of things you'll want to eat~~ The staff were also super friendly, so I could ask anything about the breads and buy happily. After asking around, I bought the chestnut loaf and the mugwort rice cake bun.

Various breads on display at Munhwa Bakery
Displayed breads at Munhwa Bakery including mugwort rice cake bun and chestnut loaf

The famous onion bagel, rice chestnut loaf, rice cheese loaf, sweet potato bread, white red-bean-paste bread, walnut bread, coffee bread!

Onion bagels and loaf breads on display at Munhwa Bakery

And the most famous garlic bread is there in heaps~ So glossy, doesn't it look delicious? The look alone is worth recommending as a bakery in Ikseon-dong. Munhwa Bakery's onion bagel, garlic bread and coffee bread are the most famous, and I'd tried them all, so this time I went for something different.

Display of Munhwa Bakery's signature garlic bread

Is takeout packaging at Munhwa Bakery convenient?

Munhwa Bakery even has a separate container for garlic bread, and they give you a paper bag too, so taking things away is easy.

Munhwa Bakery garlic bread container and paper bag

Bread packed up, off we go home~~ I'm excited just thinking about eating this tasty bread.

Bag of Munhwa Bakery bread brought home

I brought home the rice chestnut loaf and the mugwort rice cake bun. They're big, hefty breads, so I was looking forward to them even before eating. They were individually wrapped, so I took them out one by one. I set it all up neatly with apple and milk and enjoyed a lovely bread meal, haha.

Rice chestnut loaf and mugwort rice cake bun set out with apple and milk

Seeing the hefty, glossy bread makes my mouth water~

Munhwa Bakery rice chestnut loaf taken out of its individual wrapping
Hefty Munhwa Bakery rice chestnut loaf and mugwort rice cake bun

How does Munhwa Bakery's rice chestnut loaf taste?

The rice chestnut loaf is made with rice, so it's gentle on the stomach and soft, and it had tons of big chestnuts embedded inside. I started with the chestnut loaf, which I always love, and my heart fluttered because it was so full of chestnuts...! The chestnuts aren't overly candied in sugar, so their own subtle sweetness and aroma go together nicely.

Cross-section of Munhwa Bakery rice chestnut loaf with big chestnuts
Close-up of chestnuts inside Munhwa Bakery rice chestnut loaf

How does Munhwa Bakery's mugwort rice cake bun taste?

The mugwort rice cake bun has real mugwort rice cake inside, so it's chewy, and the mugwort scent bursts out. It was really good. The light syrup brushed on the outside adds sweetness, so it went wonderfully with milk. It nails flavor, aroma and texture, and I thought the balance was great.

Cross-section of Munhwa Bakery mugwort rice cake bun with rice cake inside

Is Munhwa Bakery worth it on an Ikseon-dong bakery tour?

If you're looking for a special bakery in Ikseon-dong, Munhwa Bakery is worth stopping at at least once. The already famous garlic bread, onion bagel and coffee bread are tasty, but the rice chestnut loaf and mugwort rice cake bun I tried this time were also more satisfying than I expected. The plain, ingredient-forward flavor and hefty texture were impressive, and I could feel the care in every bite.

Since it's a takeout shop, it's good for enjoying at home at leisure, and it's perfectly fine for gifts too. If you're planning an Ikseon-dong outing or a Jongno date, I recommend Munhwa Bakery for your bakery tour. You get the fun of browsing many kinds of bread, plus the joy of picking what suits your taste. Next visit, I'd like to taste the signature garlic bread again after a while. If you want a small but happy time with tasty bread, visit Munhwa Bakery.

Where it is

Munhwa Bakery문화제빵

65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층

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