Apgujeongnodeo salon face-framing medium layered cut: Choijin Hair

In short

Choijin Hair Apgujeongnodeo flagship is a hair salon at 7 Seolleung-ro 161-gil in Gangnam, Seoul. While growing out her medium-length hair, the writer wanted to tidy up a length that looked heavy. After a face-shape and hair consultation, she got a layered cut plus a Kanato hair clinic that starts with a protein shampoo. She felt her face looked smaller and her dry ends turned softer. If you want face-shape coverage and shine while growing your hair out, a cut and clinic together at Choijin Hair is worth trying.

Main photo from the visit to Choijin Hair Apgujeongnodeo flagship

Good to know

Getting there
Apgujeong Rodeo Station Exit 6 · 2-min walk (store listing, Oct 12, 2026)
Treatment
Layered cut + hair clinic
Clinic product
Kanato
First clinic step
Protein shampoo, left on for about 3 minutes
Designer
Seoa
Extras
Tea-time snacks served during the treatment
Address
2F, 7 Seolleung-ro 161-gil, Gangnam-gu, Seoul

as written by the visitor on Jun 7, 2026

Main photo from the visit to Choijin Hair Apgujeongnodeo flagship

One of the biggest changes I've noticed in my 30s and 40s is how much hairstyle matters. It used to be enough to just do my makeup well, but these days hair quality, hairline and a cut that balances your face shape often decide your whole impression.

Apgujeongnodeo hair salon Choijin Hair

Inside Choijin Hair, a hair salon in Apgujeongnodeo

Why I chose a layered cut at Choijin Hair in Apgujeongnodeo

I got a layered cut and a hair clinic together at Choijin Hair, a hair salon in Apgujeongnodeo. The before-and-after difference was clear, so I was very happy with it, and I'm sharing my review here.

I'm growing out a bob, and at medium length the heaviness made my face look bigger, so I got a layered cut and I'm growing it from there! For women in their 30s and 40s especially, changes in cheek fullness and jawline make the choice of hairstyle even more important. Rather than just keeping hair long no matter what, you need a design that balances your face shape!

Medium-length hair before the layered cut
Medium-length hair before the treatment at Choijin Hair
Face-shape and hair condition consultation at Choijin Hair

How does the layered cut start at Choijin Hair? With a consultation

At Choijin Hair, they checked my face shape and hair condition in a consultation before starting the layered cut. A layered cut (a cut with graduated layers) reduces the weight of the hair and makes the face line look slimmer. It naturally covers the cheekbones and jawline, which is why so many people like it, haha.

Layered cut in progress at Choijin Hair
Protein shampoo, the first step of the clinic
Shampoo area and clinic preparation at Choijin Hair

Clinic step one: protein shampoo left on for 3 minutes

They started with a shampoo at Choijin Hair, and the first clinic step was a protein shampoo. They left it on for about 3 minutes so it could soak into my hair! While shampooing, they also talked about how important home care is, which I liked, haha.

Hair framing the face line right after the layered cut

Did my face look smaller after the layered cut?

The first thing I noticed after the layered cut was that my face looked much smaller. The hair flows naturally and wraps around the jawline and cheekbones, so the whole silhouette looked softer. I could see why the layered cut is such a lasting favorite.

But no matter how good the cut is, the style doesn't shine if your hair is damaged, right?! Rather than making a separate trip, I'd recommend doing the clinic when you come in for a cut. The hair clinic I did alongside it was really satisfying.

Tea-time snacks served during the treatment at Choijin Hair
Drinks and snacks prepared while getting my hair done

The tea-time snacks they prepared while I had my hair done, haha.

Hair care during the hair clinic

How did my hair feel after the Kanato hair clinic?

My ends were very dry from frequent dyeing, blow-drying and flat-ironing, but after the clinic at Choijin Hair the softness to the touch was clearly different. Above all, my hair gained shine, which made the texture of the layered cut look even prettier.

Explanation sheet for the Kanato clinic product

This is the explanation of the Kanato product used in my clinic! I liked being able to see the details. It looks like it will give moisture-packed, healthy hair, haha.

Shiny hair after the Kanato hair clinic
Softer hair ends after the clinic

Why I recommend a cut and a clinic together for women in their 30s and 40s

I don't think a hair clinic matters for women in their 30s and 40s only because it improves hair quality. Healthy hair makes your skin tone look brighter and gives your whole look a more polished feel. What I took away from my visit to Choijin Hair is that a good hairstyle isn't just a pretty cut; it's only complete when face-shape analysis and hair condition are considered together!

Finished layered cut at Choijin Hair
Side silhouette after the layered cut
Close-up of the layered cut's texture

If you're considering a layered cut, you can expect it to cover your face shape, and adding a hair clinic should help the style hold up much better! In your 30s and 40s, I think hair is the beauty care with the best return on investment, since neat styling and healthy hair alone make you look so much more refined!

If you want a layered cut that makes your face look smaller and shiny hair, I recommend booking a consultation at Choijin Hair in Apgujeongnodeo!

Finished hairstyle after the layered cut and clinic
Medium layered cut that balances the face shape
Selfie silhouette after the treatment at Choijin Hair

How my daily routine changed after the layered cut

Since the Choijin Hair layered cut changed my style, my morning styling time has shrunk, and the silhouette in photos is much more satisfying, which is a nice mood boost! I plan to keep up the clinic care and maintain healthy hair.

Final look after the treatment at Choijin Hair

My designer was Designer Seoa

I was looked after by Designer Seoa at Choijin Hair, and she was meticulous and fast, and I was really happy ♥ I recommend Seoa, the one who did my hair, at Choijin Hair in Apgujeongnodeo! Thank you for making my hair so pretty!

Closing photo of the visit to Choijin Hair Apgujeongnodeo flagship
Final shot of the finished layered cut

Where it is

Choijin Hair Apgujeongnodeo flagship초이진헤어 압구정로데오 본점

7 Seolleung-ro 161-gil, 2F, Gangnam-gu, Seoul, South Korea서울특별시 강남구 선릉로161길 7 2층

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