Apgujeongnodeo salon face-framing medium layered cut: Choijin Hair
In short
Choijin Hair Apgujeongnodeo flagship is a hair salon at 7 Seolleung-ro 161-gil in Gangnam, Seoul. While growing out her medium-length hair, the writer wanted to tidy up a length that looked heavy. After a face-shape and hair consultation, she got a layered cut plus a Kanato hair clinic that starts with a protein shampoo. She felt her face looked smaller and her dry ends turned softer. If you want face-shape coverage and shine while growing your hair out, a cut and clinic together at Choijin Hair is worth trying.

Good to know
- Getting there
- Apgujeong Rodeo Station Exit 6 · 2-min walk (store listing, Oct 12, 2026)
- Treatment
- Layered cut + hair clinic
- Clinic product
- Kanato
- First clinic step
- Protein shampoo, left on for about 3 minutes
- Designer
- Seoa
- Extras
- Tea-time snacks served during the treatment
- Address
- 2F, 7 Seolleung-ro 161-gil, Gangnam-gu, Seoul
as written by the visitor on Jun 7, 2026

One of the biggest changes I've noticed in my 30s and 40s is how much hairstyle matters. It used to be enough to just do my makeup well, but these days hair quality, hairline and a cut that balances your face shape often decide your whole impression.
Apgujeongnodeo hair salon Choijin Hair

Why I chose a layered cut at Choijin Hair in Apgujeongnodeo
I got a layered cut and a hair clinic together at Choijin Hair, a hair salon in Apgujeongnodeo. The before-and-after difference was clear, so I was very happy with it, and I'm sharing my review here.
I'm growing out a bob, and at medium length the heaviness made my face look bigger, so I got a layered cut and I'm growing it from there! For women in their 30s and 40s especially, changes in cheek fullness and jawline make the choice of hairstyle even more important. Rather than just keeping hair long no matter what, you need a design that balances your face shape!



How does the layered cut start at Choijin Hair? With a consultation
At Choijin Hair, they checked my face shape and hair condition in a consultation before starting the layered cut. A layered cut (a cut with graduated layers) reduces the weight of the hair and makes the face line look slimmer. It naturally covers the cheekbones and jawline, which is why so many people like it, haha.



Clinic step one: protein shampoo left on for 3 minutes
They started with a shampoo at Choijin Hair, and the first clinic step was a protein shampoo. They left it on for about 3 minutes so it could soak into my hair! While shampooing, they also talked about how important home care is, which I liked, haha.

Did my face look smaller after the layered cut?
The first thing I noticed after the layered cut was that my face looked much smaller. The hair flows naturally and wraps around the jawline and cheekbones, so the whole silhouette looked softer. I could see why the layered cut is such a lasting favorite.
But no matter how good the cut is, the style doesn't shine if your hair is damaged, right?! Rather than making a separate trip, I'd recommend doing the clinic when you come in for a cut. The hair clinic I did alongside it was really satisfying.


The tea-time snacks they prepared while I had my hair done, haha.

How did my hair feel after the Kanato hair clinic?
My ends were very dry from frequent dyeing, blow-drying and flat-ironing, but after the clinic at Choijin Hair the softness to the touch was clearly different. Above all, my hair gained shine, which made the texture of the layered cut look even prettier.

This is the explanation of the Kanato product used in my clinic! I liked being able to see the details. It looks like it will give moisture-packed, healthy hair, haha.


Why I recommend a cut and a clinic together for women in their 30s and 40s
I don't think a hair clinic matters for women in their 30s and 40s only because it improves hair quality. Healthy hair makes your skin tone look brighter and gives your whole look a more polished feel. What I took away from my visit to Choijin Hair is that a good hairstyle isn't just a pretty cut; it's only complete when face-shape analysis and hair condition are considered together!



If you're considering a layered cut, you can expect it to cover your face shape, and adding a hair clinic should help the style hold up much better! In your 30s and 40s, I think hair is the beauty care with the best return on investment, since neat styling and healthy hair alone make you look so much more refined!
If you want a layered cut that makes your face look smaller and shiny hair, I recommend booking a consultation at Choijin Hair in Apgujeongnodeo!



How my daily routine changed after the layered cut
Since the Choijin Hair layered cut changed my style, my morning styling time has shrunk, and the silhouette in photos is much more satisfying, which is a nice mood boost! I plan to keep up the clinic care and maintain healthy hair.

My designer was Designer Seoa
I was looked after by Designer Seoa at Choijin Hair, and she was meticulous and fast, and I was really happy ♥ I recommend Seoa, the one who did my hair, at Choijin Hair in Apgujeongnodeo! Thank you for making my hair so pretty!


Where it is
7 Seolleung-ro 161-gil, 2F, Gangnam-gu, Seoul, South Korea서울특별시 강남구 선릉로161길 7 2층
Choijin Hair Apgujeong Rodeo: hours, menu and prices →





