Hair styling essence for wet or dry hair: Doing What Volume Essence

In short

Doing What Volume Styling Essence is a 200ml hair styling essence available on Coupang in Korea. I used it to tidy my hair in the morning and found that it felt light even after reapplying. Verdict: a handy option for adding natural-looking volume while smoothing hair.

Doing What hair essence bottle

Good to know

Product
Doing What Volume Styling Essence
Volume
200ml
How to use
For permed hair, apply when about 90% dry where curls are needed; for regular hair, apply all over after blow-drying to shape it.
Where to buy
Coupang

Prices as written by the tester on Feb 5, 2026 · not updated automatically

How did I use it on both wet and dry hair?

After finishing my previous hair essence, I was looking for a unisex product that would be easy to use alongside other products, so I tried Doing What Volume Styling Essence.

Doing What Volume Styling Essence product

The original post says that Doing What is available on Coupang, so I also checked that it was easy to order.

Doing What hair essence bottle

This is a 200ml styling essence. According to the product instructions, for permed hair, apply it to areas where curls are needed once the hair is about 90% dry. For regular hair, spread it through the whole head after blow-drying and use it to shape the hair.

Styling essence product instructions

The product description also listed styling, hair nourishment, curl retention, and functional-cosmetic claims for easing hair-loss symptoms.

Hair essence function information image

What were the texture and feel after reapplying?

When I tried it, the texture was like a moisturizing cream—a hydrating lotion. It left little feeling of residue on my hands after application, and it was easy to apply through my hair.

Moisturizing-cream-like essence texture

At 200ml, I thought it would be generous enough even for long or thick hair.

200ml hair essence product

I tried reapplying it before and after going out, and even after several applications, it felt less likely to leave my hair greasy or clumped together. The scent came across as a soft floral fragrance.

Hair essence with a soft floral scent

Did I keep reaching for it for morning styling?

Because I could use it on both wet and dry hair, it was convenient for tidying my hair in the morning. Right after applying it, my hair felt moisturized and a little more resilient.

Styling essence applied to dry hair

I kept reaching for it when I wanted to tidy my hair while adding natural-looking volume. However, the functional-effect claims are from the product information, and individual experiences and results may vary.

Where to buy

Doing What · Doing What Volume Styling Essence 200ml두잉왓 볼륨 스타일링 에센스 200mlPrices as written by the tester on Feb 5, 2026 · not updated automatically
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