Hair styling essence for wet or dry hair: Doing What Volume Essence
In short
Doing What Volume Styling Essence is a 200ml hair styling essence available on Coupang in Korea. I used it to tidy my hair in the morning and found that it felt light even after reapplying. Verdict: a handy option for adding natural-looking volume while smoothing hair.

Good to know
- Product
- Doing What Volume Styling Essence
- Volume
- 200ml
- How to use
- For permed hair, apply when about 90% dry where curls are needed; for regular hair, apply all over after blow-drying to shape it.
- Where to buy
- Coupang
Prices as written by the tester on Feb 5, 2026 · not updated automatically
How did I use it on both wet and dry hair?
After finishing my previous hair essence, I was looking for a unisex product that would be easy to use alongside other products, so I tried Doing What Volume Styling Essence.

The original post says that Doing What is available on Coupang, so I also checked that it was easy to order.

This is a 200ml styling essence. According to the product instructions, for permed hair, apply it to areas where curls are needed once the hair is about 90% dry. For regular hair, spread it through the whole head after blow-drying and use it to shape the hair.

The product description also listed styling, hair nourishment, curl retention, and functional-cosmetic claims for easing hair-loss symptoms.

What were the texture and feel after reapplying?
When I tried it, the texture was like a moisturizing cream—a hydrating lotion. It left little feeling of residue on my hands after application, and it was easy to apply through my hair.

At 200ml, I thought it would be generous enough even for long or thick hair.

I tried reapplying it before and after going out, and even after several applications, it felt less likely to leave my hair greasy or clumped together. The scent came across as a soft floral fragrance.

Did I keep reaching for it for morning styling?
Because I could use it on both wet and dry hair, it was convenient for tidying my hair in the morning. Right after applying it, my hair felt moisturized and a little more resilient.

I kept reaching for it when I wanted to tidy my hair while adding natural-looking volume. However, the functional-effect claims are from the product information, and individual experiences and results may vary.
Where to buy
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