Sinsa-dong hair salon side bangs perm before a wedding: Choijin Hair

In short

Choijin Hair Apgujeongnodeo flagship (초이진헤어 압구정로데오 본점) is a hair salon with a white-toned interior on Seolleung-ro 161-gil in Gangnam, Seoul, in the Sinsa-dong and Apgujeong Rodeo area. Ahead of her August wedding, the writer got a side bangs perm (66,000 won), a layered cut that kept her length (44,000 won) and a protein clinic (130,000 won) from designer Jena, and was happy with both the bangs and her hair texture. Choijin Hair's Jena is a solid pick for anyone who wants neater hair before a big day without losing length.

Finished style with bangs perm, cut and clinic at Choijin Hair

Good to know

Getting there
Apgujeong Rodeo Station Exit 6 · 2-min walk (store listing, Oct 12, 2026)
Bangs perm
66,000 won
Cut
44,000 won
Protein clinic
130,000 won
Designer
Jena
Drinks
Iced Americano served
Address
2F, 7 Seolleung-ro 161-gil, Gangnam-gu, Seoul
Price reference
₩130,000 ≈ $97.5 (2026-11-13)

as written by the visitor on Apr 23, 2026 · not checked with the business

As I got ready for my wedding, I started paying more attention to my hair, and while hunting for a Sinsa hair salon with great facilities and great skill, I ended up at Choijin Hair Apgujeong flagship!! Short version: I loved the results and the service overall, so I wanted to write this up as an Apgujeong hair salon recommendation. ><

Storefront of Choijin Hair Apgujeongnodeo flagship
Inside Choijin Hair Apgujeongnodeo flagship
White-toned interior of Choijin Hair
View of Choijin Hair Apgujeongnodeo flagship

What are the interior and facilities like at Choijin Hair Apgujeongnodeo flagship?

The whole salon is done in white tones, so it feels bright and clean, and the space is roomy, never stuffy. The first thing I noticed walking in was how tidy and pretty the interior is.

The facilities felt well maintained too, so even on my first visit I was comfortable. If you're looking for a Sinsa hair salon with good facilities, I think you'd be happy here.

Spacious, bright treatment area at Choijin Hair

Consultation with Jena, who considered my wedding schedule

I was treated by Jena (제나쌤), who started with a thorough consultation. She made the mood relaxed so I could explain the style I wanted in detail, which I liked!!💜

What impressed me most was that she didn't just listen to my request. She recommended a direction based on my hair condition and my upcoming schedule (wedding in August). I could feel her expertise and good sense, and thought I could trust her with my hair.

Consultation with Jena before the treatment at Choijin Hair
Mid-consultation at Choijin Hair

They also prepared an iced Americano for me, so the waiting time was comfortable.

Treatments and prices at Choijin Hair

I decided on three treatments at Choijin Hair Apgujeongnodeo flagship this time: a bangs perm, a cut and a clinic.

  • Bangs perm ₩66,000
  • Cut ₩44,000
  • Clinic ₩130,000

Since my wedding is coming up, I decided to keep my length while tidying everything up, and to add a clinic that replenishes protein.

Before the treatment starts at Choijin Hair
Hair before the length-keeping cut and clinic

A comfortable shampoo room, right from the shampoo

Before the main treatment, they did a shampoo first, and the shampoo room chair was so comfortable that my neck and back didn't hurt, which I especially liked. The shampoo room facilities were really great.

While shampooing, they checked my hair condition carefully and explained again the clinic and perm direction coming next, which made me trust them.

Shampoo room at Choijin Hair
Getting a shampoo at Choijin Hair
The writer during the treatment
I look so funny here

How were the side bangs perm and the length-keeping cut done?

Jena softened the bangs first, then shampooed again, and thinned out quite a lot of volume with the cut so the side bangs perm would turn out pretty. She handled that whole process very delicately.

She also tidied the layers at the back. I'd asked her to keep the length and only clean up the layers, and she reflected that request exactly. Because of the wedding I wanted to keep my length, and I was happy she understood that so well.

Cutting in preparation for the side bangs perm
Layers being tidied while keeping the length

She did the bangs with heat instead of rods. She designed them to fall naturally in a side bangs style, and I really liked the result.

Bangs perm process using rods and heat

They kept bringing me coffee throughout, and as a coffee lover I ended up drinking three cups! That kind of thoughtfulness left an impression too.

Coffee served during the treatment

Hair texture after the protein clinic

The protein clinic (₩130,000) at Choijin Hair was the treatment I was especially looking forward to. My dry, frizzy hair felt gradually softer as it went on. It didn't just feel shiny; the hair itself felt firmer, so I was very satisfied.

Protein clinic in progress at Choijin Hair

Side bangs perm results: totally satisfied

The side bangs perm from Choijin Hair isn't over the top, yet makes my face shape look prettier, and best of all it should be easy to style.

When I looked in the mirror after the perm, the bangs curl had come out pretty, and thanks to the clinic, my hair texture felt noticeably better too.

Finished side bangs perm
Smooth hair texture after the clinic
Finished style with bangs perm, cut and clinic at Choijin Hair

Why I recommend Choijin Hair as a Sinsa and Apgujeong hair salon

Choijin Hair Apgujeongnodeo flagship has great facilities and interior, and above all Jena was professional and had good taste, so I could trust her. That was the biggest plus. Overall, this visit was really satisfying.

From the consultation through the treatment, everyone was kind, and I was happy with the result, so I want to come back. If you're searching for a Sinsa hair salon, or worrying about your hair before an important event, it deserves a spot on your Apgujeong hair salon list.

Jena at Choijin Hair is a designer I really want to recommend!💜

Where it is

Choijin Hair Apgujeongnodeo flagship초이진헤어 압구정로데오 본점

7 Seolleung-ro 161-gil, 2F, Gangnam-gu, Seoul, South Korea서울특별시 강남구 선릉로161길 7 2층

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