Weekend beef BBQ lunch sets in Seolleung, Seoul: 3 cuts at Hwaseol

In short

Hwaseol Seolleung Direct Branch (화설 선릉직영점) is a Korean BBQ restaurant for beef and pork in the Seolleung Station food alley in Gangnam, Seoul. On a weekend, the writer booked a lunch table at Hwaseol Seolleung Direct Branch through Catch Table and ordered three lunch sets: flower cut (kkotsal) for 35,000 won, wagyu sirloin for 34,000 won and fresh short rib meat (galbisal) for 21,000 won. The writer also tried doenjang stew, cold mul naengmyeon noodles and pot rice. The Hwaseol lunch special can be ordered on weekends and includes a meal, so it balances meat quality with good value.

Beef spread of the lunch special at Hwaseol Seolleung Direct Branch

Good to know

Getting there
Seolleung Station Exit 1 · 9-min walk (store listing, Oct 6, 2026)
Flower cut (kkotsal) lunch set
35,000 won
Wagyu sirloin lunch set
34,000 won
Fresh short rib meat (galbisal) lunch set
21,000 won
Meal included with each lunch set
Choice of mul naengmyeon (cold noodles) for dessert, doenjang (soybean paste) stew or pot rice
Lunch special availability
Available on weekends too (at the time of the visit)
Opening hours
Mon–Sun 11:30–23:00 (weekday break 15:00–17:00)
Parking
Elevator parking on basement level 1 behind the building; no large vehicles
Reservations
Book on Naver Place or Catch Table; choose a hall table or a private room
Review event
Leave a review for free brisket and pork belly ramyeon or hanwoo yukhoe (Korean beef tartare)
Location
Ground floor, 26 Samseong-ro 85-gil, Gangnam-gu, Seoul; 8–10 minute walk from Seolleung Station Exit 2
Price reference
₩35,000 ≈ $26 · ₩34,000 ≈ $25.5 · ₩21,000 ≈ $15.5 (2026-10-12)

as written by the visitor on Jul 12, 2026

If you're hunting for a spot near Seolleung Station for a work dinner or a weekend family meal, I think I found the right one. Hwaseol Seolleung Direct Branch (화설 선릉직영점) serves its lunch special even on weekends, and I was happy with both the meat quality and the value. Here we go with my Seolleung Station restaurant review 👍🏻

How do you book a table at Hwaseol Seolleung Direct Branch?

You can reserve through Naver Place or Catch Table, and you can choose between the hall and a private room. Hours are Monday to Sunday 11:30–23:00, with a break time of 15:00–17:00 on weekdays.

Since it was a weekend and I figured it might be busy, I booked with the Catch Table app before going. Luckily it was lunchtime and not crowded, but at peak times I'd definitely reserve to be comfortable.

Getting to Hwaseol from Seolleung Station, and where to park

Hwaseol Seolleung Direct Branch sign in the Seolleung Station food alley

Come out of Seolleung Station Exit 2 and go straight, pass the Banapresso shop and turn left right after, then head into the food alley and keep going straight. Keep walking toward Samseong Station, and once you pass Yangsando and Ten Percent Coffee on your left, you'll see the Hwaseol sign in the photo above.

Exterior of Hwaseol Seolleung Direct Branch on the ground floor

After walking about 8–10 minutes from Seolleung Station, we arrived! The restaurant is on the ground floor and the sign stands out, so we found it quickly without getting lost. For parking, there is elevator-style parking on basement level 1 behind the building; large vehicles can't park there.

Inside Hwaseol: the camping zone and Grand Canyon rooms

Camping-themed camping zone near the entrance of Hwaseol Seolleung Direct Branch

The first thing that caught my eye as soon as we walked in was the camping zone! You don't actually camp there, but it's decorated with a camping concept, so it feels like grilling meat at a campsite.

Hall of Hwaseol Seolleung Direct Branch with tables lined up in a row

Right in front of the camping-style space is a neat hall. The tables are lined up in a row, so it looks good for group visits and gatherings.

Grand Canyon-themed room at Hwaseol Seolleung Direct Branch

Hwaseol Seolleung is decorated with a Grand Canyon concept, and the room interiors especially make you feel like you've really come to the Grand Canyon. At the front of the restaurant there was a fridge where you could see the meat aging.

Hwaseol lunch special menu and prices

Menu at Hwaseol Seolleung Direct Branch
Lunch special menu at Hwaseol Seolleung Direct Branch

The lunch specials are the flower cut lunch set (₩35,000), the wagyu sirloin lunch set (₩34,000) and the fresh beef short rib meat lunch set (₩21,000), and you can pick your meal from mul naengmyeon as dessert, doenjang stew or pot rice. Even though we visited on a weekend, the lunch special was available, so we ordered from it.

  • Flower cut lunch set ₩35,000
  • Wagyu sirloin lunch set ₩34,000
  • Fresh beef short rib meat lunch set ₩21,000
  • Meal choice: mul naengmyeon as dessert, doenjang stew, or pot rice

Hwaseol Seolleung Direct Branch sells both beef and pork, so you can pick the meat you like. The lunch specials include some simple dishes that office workers can grab at lunch, but these sets include a meal at the price of the single grilled items, so the value is good. If you come at lunchtime, I recommend ordering the lunch special.

Review event notice at Hwaseol Seolleung Direct Branch

If you join the review event, you can get brisket-and-pork-belly ramyeon or hanwoo yukhoe (beef tartare), which I thought was a pretty great freebie.

Hwaseol's free side dishes

Basic table setting with dipping sauces and shredded onion for the meat

Several sauces and shredded onion came out to go with the meat. There were quite a lot of side dishes and they were neatly done. Lettuce salad, marinated crab (yangnyeom gejang), corn salad, seasoned radish, green onion kimchi and assorted pickles: just seeing the table filled so lavishly put me in a good mood.

Table set with Hwaseol side dishes such as marinated crab and seasoned radish

The flower cut, wagyu sirloin and beef short rib meat we ordered came out beautifully plated. They looked like great quality and delicious at a glance, so I was full of anticipation even before grilling.

What does Hwaseol's signature flower cut taste like?

The flower cut (kkotsal) at Hwaseol Seolleung is the signature item that melts in your mouth, and the owner cut it into bite-size pieces and grilled it to our preferred doneness. The owner recommended eating in the order of flower cut, wagyu sirloin, then rib meat, and put the flower cut on a well-heated grill for us.

Hwaseol flower cut being trimmed and grilled by the owner

To taste the flower cut itself, I ate it dipped in a little salt just before it was fully cooked, golden outside with a trace of pink inside, and it was the kind of taste that makes you nod without thinking.

Perfectly grilled flower cut, Hwaseol's signature item

At Hwaseol, a great Seolleung spot for group dinners, the signature is this flower cut, and it really did melt in my mouth. It's delicious on its own, and it's just as good paired with different ingredients however you like.

Hwaseol wagyu sirloin: thick cuts you grill yourself

Marbled wagyu sirloin at Hwaseol

The wagyu sirloin at Hwaseol Seolleung is thick with gorgeous marbling, and it was soft as butter. Thanks to that marbling, it makes your mouth water even before grilling, this wagyu sirloin from the Seolleung Station beef BBQ spot, Hwaseol!

Thick wagyu sirloin grilling with grill marks

From the wagyu sirloin on, we grilled it ourselves at our own pace. The moment I flipped the meat, the clear grill marks in a grid pattern looked so appetizing. The sirloin is quite thick, so after browning both sides I turned it to cook the edges too, and the steak-like look was so pretty.

Wagyu sirloin cooked like a steak

I cut it into bite-size pieces and took a bite. It was thick and filled my mouth, which I loved, and thanks to the marbling it tasted soft like butter.

How good is Hwaseol's 21,000 won short rib lunch set?

Fresh beef short rib meat at Hwaseol before grilling

The fresh beef short rib meat at Hwaseol Seolleung is the cheapest of the lunch sets at ₩21,000, and its charm was a much chewier texture than the flower cut and wagyu sirloin. I grilled the short rib meat last, and it looks gorgeous too!

Beef short rib meat cooking over charcoal

The short rib meat is cooking appetizingly over strong charcoal heat.

Charcoal-grilled beef short rib meat at Hwaseol
A piece of beef short rib meat grilled just right

Unlike the flower cut and wagyu sirloin we had before, the short rib meat's appeal was its much chewier bite.

The 3 lunch set meal options: doenjang stew, mul naengmyeon, pot rice

Doenjang stew

Earthenware pot of doenjang stew served as the lunch special meal

Because we ordered all 3 lunch specials at Hwaseol Seolleung, we got to try all 3 meal options: doenjang stew (soybean paste stew), mul naengmyeon and pot rice. The doenjang stew came out first! It was bubbling in a bigger earthenware pot than I expected, packed with tofu, mushrooms, onion, zucchini and more.

Spicy doenjang stew with tofu, mushrooms and zucchini

Unlike the usual savory doenjang stew, there was a spicy kick behind the doenjang flavor. It wiped out the greasy feeling after eating meat!

Mul naengmyeon for dessert

Mul naengmyeon (cold noodles in broth) is something you'd miss when grilling meat! Cool broth with slushy ice floating in it~

Hwaseol dessert mul naengmyeon with slushy ice

I remember the pleasantly springy noodles. The broth was also deeply savory and rich.

Dessert mul naengmyeon with springy noodles

Even though it's a dessert naengmyeon, the portion was large, so the two of us could share it and get full.

Pot rice and scorched rice tea (nurungji sungnyung)

The pot rice you can choose as a lunch special meal! The moment the lid came off, white steam rose up~ and the savory smell of freshly cooked rice was amazing! After scooping out the rice, they poured in warm water to turn it into nurungji sungnyung (scorched rice tea).

The scooped-out rice went well with the doenjang stew. Finishing with the savory sungnyung made it feel like a healthy, gentle-on-the-stomach meal.

Hwaseol weekend lunch special: final verdict

At Hwaseol Seolleung Direct Branch, a great Seolleung Station restaurant, we got to try different cuts including flower cut, wagyu sirloin and rib meat, and I was satisfied with the high meat quality. Especially thanks to the lunch special you can order even on weekends, we could enjoy the meal dishes without adding them separately, which made it a great meal.

Beef spread of the lunch special at Hwaseol Seolleung Direct Branch

Where it is

Hwaseol Seolleung Direct Branch화설 선릉직영점

26 Samseong-ro 85-gil, Gangnam-gu, Seoul, South Korea서울특별시 강남구 삼성로85길 26 지상1층

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