Cheongdam hair salon: level 6 matte brown to tone down red ends, Anew
In short
Anew Hair Cheongdam Main Branch is a hair salon on Seolleung-ro 127-gil near Gangnam-gu Office Station in Gangnam, Seoul. After a hair consultation of more than 10 minutes, the writer's reddish, brightened ends were toned down with a level 6 matte brown instead of a level 5. The color came out even, reading as dark brown indoors and a soft brown in the light. Anew Hair Cheongdam Main Branch suits anyone who wants a consultation-led dye that picks a level with future lighter colors in mind.

Good to know
- Getting there
- Gangnam-gu Office Station Exit 2 · 4-min walk (store listing, Oct 6, 2026)
- Location
- 2F, 5 Seolleung-ro 127-gil, Gangnam-gu, Seoul (near Gangnam-gu Office Station)
- Treatment
- Level 6 matte brown tone-down dye after a hair consultation, plus blow-dry and styling
- Consultation time
- About 10 minutes of color consultation before dyeing
- Extras
- Coffee and cookies while the dye sets, plus at-home hair care tips
as written by the visitor on Oct 17, 2026
Can changing just your hair color really change your whole vibe this much? Now that it's autumn, I keep noticing calm, classy hair colors instead of bright ones.
But looking at my hair as it was, red tones had come up all over, and the ends in particular had gone lighter and looked a bit messy. It's the same hair, but maybe because of the color, it even looked drier. T_T
So this time, instead of just dyeing it dark at random, I decided to find a color that actually suits me! With that in mind, I visited Anew Hair Cheongdam Main Branch.
What's the atmosphere at Anew Hair Cheongdam Main Branch?
Anew Hair Cheongdam Main Branch is a clean, stylish Cheongdam hair salon with a white-toned interior and plenty of plants. The moment I walked in, I thought the interior was really pretty.





The white tones plus the plants made it feel tidy and polished. I especially remembered the long table down the middle and the green plants. It felt a little different from a typical hair salon, like walking into a stylish showroom!

The space doesn't feel cramped, and natural light comes in through the windows, so waiting was comfortable too. If you're searching for a Nonhyeon-dong hair salon or one near Gangnam-gu Office, I think this kind of atmosphere matters to you as well.
How does the hair consultation before dyeing work?
At Anew Hair Cheongdam Main Branch, they don't start dyeing right away. I first had a careful color consultation of about ten minutes with my designer. This was the part I liked most.

The designer looked at my current hair condition and helped me think through what color to tone down to, including the chance that I'd want a lighter dye later.




I told them I wanted to make my reddish hair a bit more matte and calm.

Why a level 6 tone-down instead of level 5
What I finally chose was a level 6 tone-down dye. At first I was thinking of going properly dark, but my designer explained that if I dye too dark, like level 5, it can be hard to switch back to a lighter color later.
So we went with a direction that isn't too dark but still calms the red tones. I guess this is why a Gangnam hair consultation matters. It wasn't just picking a color I wanted; I could decide while considering my current hair condition and future styles too.
How does the same brown look different on a color chart?
In my consultation at Anew Hair Cheongdam Main Branch I looked through the color chart myself, and even within browns there were subtle differences: reddish brown, matte brown, ash brown and so on. There are way more color types than I expected.
They can look similar in photos, but once applied to real hair the mood can differ. This time I wanted a calm yet stylish matte brown rather than something too bright or red. I felt that finding a color that suits you matters more than chasing whatever's trending.
Coffee and cookies while the dye sets

After the color consultation, the dye in my chosen matte brown was applied, and I waited for the color to set. They also prepared coffee and cookies while I waited, so I could pass the time comfortably.
Little services like this are secretly so nice, right? haha Afterward they rinsed my hair at the shampoo station and finished with a blow-dry and styling. At the end they even gave me tips for styling my hair nicely at home.
Level 6 tone-down before and after: definitely calmer


After the level 6 matte brown tone-down, the patchy color looked much more even. My finished hair at last! Comparing the photos, the difference comes through even better. Before dyeing, the ends were relatively light with visible red tones, so the overall color was a bit uneven.
What I especially liked is that it's not jet black! Indoors it looks like a calm dark brown, and in the light it reads as a soft, natural brown.


With the red tones reduced overall, my hair looks much tidier and the whole vibe feels more refined!
They also blow-dried the ends naturally, so a soft C-curl silhouette came out even prettier. I didn't get a separate C-curl perm, but with natural volume at the ends, the hair color looked nicer too.
Autumn tone-down dye: choosing the color really matters

Having a Gangnam hair consultation at Anew Hair Cheongdam Main Branch this time, I understood why you need a thorough consultation before dyeing. Choosing while considering current hair condition, the look you want and future color changes was far more satisfying than just dyeing it dark.
If you're like me, with red tones coming up and thinking about a tone-down, I'd suggest asking about a level 6 brown too. Of course, even with the same dye, results will vary depending on your existing hair color and condition, right?
A calmer, more refined hair transformation for this autumn, success! My visit to Anew Hair Cheongdam Main Branch showed me how much one hair color can change your whole impression. 🤎
Where it is
5 Seolleung-ro 127-gil, 2F, Gangnam-gu, Seoul, South Korea서울특별시 강남구 선릉로127길 5 2층
Anu Hair Cheongdam: hours, menu and prices →





