Jongno's Seosullo-gil bakery: coffee and cream bread to go, Munhwa
In short
Munhwa Bakery is a small takeout-focused bakery in the alley at the entrance to Seosullo-gil, near Jongno 3-ga Station in Seoul. On a Jongno date, the writer and her husband bought Munhwa Bakery's signature coffee bread and one cream bread and finished both on the street before they even reached Seosullo-gil, and the coffee cream was not too sweet, pairing well with an iced americano. For anyone who dislikes very sweet bread, Munhwa Bakery's coffee bread is a safe choice.
Good to know
- Location
- 65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul
- Hours
- Daily 11:00-20:00
- Injeolmi bread (sweet rice cake bread)
- 3,800 won
- Peanut bread
- 3,800 won
- Mugwort rice cake bread
- 5,700 won
- Black sesame bread
- 2,900 won
- Milk cream bread
- 3,500 won
- Cheese bread
- 5,400 won
- Squid ink condensed milk bread
- 4,500 won
- Onion bagel
- 6,000 won
- Rice chestnut loaf
- 5,800 won
- Rice cheese loaf
- 5,900 won
- Maple cream cheese bread
- 4,900 won
- Sweet potato bread
- 3,800 won
- White bean paste bread
- 3,800 won
- Walnut bread
- 3,500 won
- Garlic bread
- 6,800 won
- Store size
- Tiny space with room for only 1-2 parties at a time; you buy your bread and step back out
- Price reference
- ₩6,000 ≈ $4.3 · ₩6,800 ≈ $4.9 (2026-09-20)
as written by the visitor on Sep 19, 2026
Where is Munhwa Bakery on Seosullo-gil?
Munhwa Bakery is the go-to bread spot on Seosullo-gil, located at 65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul. It's open daily from 11:00 to 20:00, and the standout feature is the coffee bread — the taste is addictive, and I really recommend it!
Hi haha! Today my husband and I went on a Jongno date to Seosullo-gil~!
The weather was so nice I couldn't just sit at home haha. This is our beloved Jongno date spot in Jung-gu! We'd already been to Seochon so many times, so this time we wanted to feel the Seosullo-gil vibe, so we got off at Jongno 3-ga Station and headed over~
Before properly entering Seosullo-gil, we stopped by "Munhwa Bakery," the famous bread spot right at the entrance alley :) I recommend it to anyone who likes bread that's not too sweet but still addictive! (By the way, this was my second visit haha)
How small is the shop, and is there a queue?
Munhwa Bakery isn't very big, so only about 1–2 parties can go in at a time, and you really just buy your bread and leave..! The shop is cramped, but the line was pretty long! (I guess that just means it's that good~)
At the entrance there's a big sign that says "bread" so it's easy to spot haha.
Munhwa Bakery bread menu and prices
There were 3–4 parties ahead of us so we waited a bit, and once they cleared out my husband and I went in to browse the bread haha.
For those of us with old-school "halmae" (grandma-style) taste buds, these are the breads that'll drive you crazy
- Injeolmi bread (rice cake–flavored) - ₩3,800
- Peanut bread - ₩3,800
- Mugwort rice cake bread - ₩5,700
There's a bread that features rice cake-flavored ingredients like peanut, injeolmi (soybean powder rice cake), and mugwort rice cake as the star!
From here on it's a bit more familiar territory haha
- Black sesame bread - ₩2,900
- Milk cream bread - ₩3,500
- Cheese bread - ₩5,400
- Squid ink condensed milk bread - ₩4,500
If you like cream, I highly recommend the milk cream or squid ink condensed milk haha
There was only one type of bagel! (That must mean they're that confident in it) Just the onion bagel - priced at ₩6,000!
- Rice chestnut loaf - ₩5,800
- Rice cheese loaf - ₩5,900
- Maple cream cheese bread - ₩4,900
- Sweet potato bread - ₩3,800
- White bean paste bread - ₩3,800
- Walnut bread - ₩3,500
They also had loaves of bread that looked so fluffy I briefly had the happy dilemma of wondering whether to slice it up and make a sandwich haha~ I guess I really do have old-school taste, because the sweet potato bread and walnut bread caught my eye.
The garlic bread I'd had on my previous visit too! - ₩6,800. This one really has a super saturated sauce, so even before you take a bite, you can tell from pulling off one piece that it's completely soaked through haha.
We ended up buying the signature coffee bread and a cream bread, two pieces total haha.
Coffee bread and cream bread eaten on the street
Successfully purchased the coffee bread and cream bread, two pieces :)
Let's leave a proof shot~
We tried all three, and my husband's and my top pick was, without a doubt, this coffee bread!!! They cut it in half like this, and the coffee cream inside isn't overdone, while the outside is soft — it went really well with iced americano~
We couldn't hold out before even entering Seosullo-gil and ended up taking a bite of bread right there on the street(?). If you love coffee like I do and aren't into overly strong sweetness like fruit cream or syrup, this coffee bread will never let you down~ In the end, we couldn't stop and finished it right where we stood haha.
If you go to Munhwa Bakery, you have to try this signature coffee bread at least once~!
Is Munhwa Bakery good for a Seosullo-gil date walk?
Pick up a bread at Munhwa Bakery, grab a takeout coffee, then walk around Seosullo-gil to help it digest, and check out nearby Jongmyo Shrine, a UNESCO World Heritage site — I really, really recommend this course~!
- Munhwa Bakery
- Seosullo-gil
- Jongmyo Shrine walk
And that's my honest review of "Munhwa Bakery," the bread spot I recommend visiting as part of a Seosullo-gil date course. The end!
Where it is
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층
