Jeonju dessert café over bibimbap: Ferrero Rocher financiers, Ppajak

Mango is a predator~ Whenever I go to Jeonju I only look for bibimbap or snacks around Hanok Village, but this time I switched things up and did a dessert course instead! And honestly, I wondered why I hadn't found this place sooner, haha. Ppajak Financier Bar (빠작 휘낭시에바) was sooo good~~

Ppajak Financier Bar: location, hours and parking

Ppajak Financier Bar is at 22 Beotkkot-ro, Deokjin-gu, Jeonju, Jeonbuk, South Korea. It's open Wednesday to Sunday, 09:00–18:30, and closed every Monday and Tuesday.

• Location: 22 Beotkkot-ro, Deokjin-gu, Jeonju, Jeonbuk, South Korea
• Hours: Wed–Sun 09:00–18:30 (closed every Monday and Tuesday)
• Parking: roadside parking in front of the shop and on nearby streets

Why I picked Ppajak Financier Bar as a Jeonju dessert spot

Ppajak Financier Bar kept popping up on social media as a Jeonju dessert spot, and it's a famous financier (small French almond-butter cake) shop that people also buy as a Jeonju souvenir. I always eat mostly Korean food in Jeonju, so this time I wanted something a bit more trendy, searched for Jeonju dessert places, and this was the one I kept seeing. It's well known as a souvenir too, so I figured it would work as a gift and stopped by.

The display case is packed with financiers, and every single one looks different, so it was such a treat for the eyes, haha. Everything was neatly arranged, too, and just looking at it put me in a good mood!! Pretty AND delicious is the best!!!!!

What makes Ppajak financiers different? Bar-shaped, crisp outside, moist inside

Instead of the usual square shape, Ppajak financiers are long bars, crisp on the outside and moist and chewy inside. It's truly "ppajak" (the Korean word for a crunchy crackle), just like the name, haha.

When you bite in, the outside crackles and the inside follows with that moist texture~~~ The texture is so addictive that I kept eating them!!!!

And even while I was ordering, people kept coming in nonstop. It's not far from Jeonju Hanok Village, so I think people come to buy them as they pass through.

How much are the financiers at Ppajak Financier Bar?

The basic line is about ₩2,500–3,500 per financier, and the premium/seasonal ones are about ₩3,500–4,500. Considering dessert prices these days, it's an easy price range for filling a bag with several.

Why you should go to Ppajak Financier Bar before it sells out

It's so popular that even when I went early, a few flavors were already sold out. I thought I'd arrived early for this time of day, but several were already gone!!

Maybe because they're so good, people pack up ten at a time (T_T). I literally watched them sell out right in front of me.. so I bought a lot too, haha. They were delicious.

Ppajak financier packaging for Jeonju souvenirs and thank-you gifts

Another reason Ppajak financiers are so popular is the packaging quality. They tie an orange package with a ribbon, and it's like, Hermès~ haha, that wrapping!! They also have gift bag sets, so I really recommend them for thank-you gifts or a small present!!!

Of course I know it's a knockoff, but it still feels good to receive something that looks as pretty as a luxury brand! And the price is cheap compared to the pretty wrapping, which I love. As a Jeonju trip souvenir, it's light but thoughtful, don't you think??

Ppajak Financier Bar americano and shop atmosphere

The americano is ₩3,000, so it's great value, and it has a clean taste with a slight acidity that goes well with the financiers. The shop has wood tones and warm lighting, giving it a slightly European feel.

There are bar seats for solo visitors, so it's nice for a quick bite, and with some small items displayed on one side it also felt a bit like a little select shop.

The coffee is so much better than I expected!!! It's really nutty with a hint of acidity?? Even without the financiers, I'd come back just for the coffee.

If you can only pick one Ppajak financier: Ferrero Rocher or honey rice cake

If you can only buy one thing at Ppajak Financier Bar, the writer recommends the Ferrero Rocher flavor and the honey rice cake (kkultteok) flavor. They were all good, but for people with small appetites who must pick just one??? I'd say Ferrero Rocher and honey rice cake. They were the best!!

But most people just buy them all, haha. The flavors differ a lot from each other. But they're all delicious. Really delicious.

Jeonju is a bit far to travel to, but this café is worth coming back for! Next time I'll go earlier and sweep up every kind before they sell out, haha. Had a lovely meal again today~