Renovated 24-hour café in Sinnonhyeon: meeting table & mocha, Selecto

In short

Selecto Coffee Sinnonhyeon Branch is a 24-hour auto brew café near Sinnonhyeon Station Exit 1 in Seocho, Seoul, that is staffed until 10 PM on weekdays and unmanned after that. After its renovation, Selecto Coffee Sinnonhyeon added a group meeting table and a study zone. On a weekday evening the writer tried a smoked salmon sandwich (₩8,500) and iced Americanos made with Mocha and Geisha beans (₩3,800 each). Selecto Coffee Sinnonhyeon is a recommended café for late-night coffee or a place to study or meet.

Selecto Coffee cakes with nutrition information labels

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Location
1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul (alley corner behind the IBK Industrial Bank building, Sinnonhyeon Station Exit 1)
Weekday hours
08:00–22:00 staffed / 22:00–08:00 unmanned
Weekend hours
10:00–21:00 staffed / 21:00–10:00 unmanned
Coffee beans
Choice of 5 types
Smoked salmon sandwich
₩8,500
Iced Americano (Mocha or Geisha beans)
₩3,800 each
Seating
Group table at the back, study zone
Ordering
Kiosk; self-serve coffee machine during unmanned hours
Price reference
₩8,500 ≈ $6.4 · ₩3,800 ≈ $2.9 (2026-10-26)

as written by the visitor on Jun 10, 2026

Today I'm introducing Selecto Coffee, a 24-hour café near Sinnonhyeon Station that I visit often 😃 The space is clean and roomy, bright, and the coffee is good, so it's comfortable any time, whether you're studying, meeting someone or on a date haha.

Selecto Coffee Sinnonhyeon Branch, a 24-hour café near Sinnonhyeon Station

Selecto Coffee Sinnonhyeon hours and location

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페) is staffed 08:00–22:00 and unmanned 22:00–08:00 on weekdays. On weekends (Sat–Sun) it is staffed 10:00–21:00 and unmanned 21:00–10:00. The address is 31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul.

Exterior of Selecto Coffee Sinnonhyeon Branch

The café takes up a big corner of the alley behind the IBK Industrial Bank building at Sinnonhyeon Station Exit 1,

Selecto Coffee Sinnonhyeon Branch on the alley corner by Sinnonhyeon Station Exit 1

What changed after the Selecto Coffee Sinnonhyeon renovation?

The whole café was recently renovated! Lots of easy grab-and-go food has been added, and they even sell sandwiches now, which made my eyes go wide. At the very back there's a group table you can use like a meeting room, and it's a popular zone with office workers nearby and people studying 😚

Group table area at the back of Selecto Coffee Sinnonhyeon Branch

How do staffed and unmanned hours work?

Until 10 PM on weekdays and 9 PM on weekends, staff take your order and make the drinks themselves! If you come later, it runs unmanned: you order at the unmanned coffee machine and pick up your drink by following the machine's instructions.

They've also set up a study zone on one side where you can really focus. It honestly felt like a study café 😃

Study zone seats at Selecto Coffee Sinnonhyeon Branch

Selecto Coffee Sinnonhyeon menu and bean choices

The menu board has a huge range of drinks, from coffee and lattes to cleanse juices, ades, blended drinks and teas! Prices are friendly overall, so it's always easy to drop in without worrying about the bill haha.

Drink menu board at Selecto Coffee Sinnonhyeon Branch

And you can choose from no fewer than 5 kinds of beans!

Guide to the 5 bean choices at Selecto Coffee Sinnonhyeon Branch

The kiosk shows big photos of each item, so ordering is easy~~

Ordering kiosk at Selecto Coffee Sinnonhyeon Branch

The new salad and sandwich menu

What I was really happy about this visit is that Selecto Coffee Sinnonhyeon now has a salad and sandwich menu! Thanks to a collaboration between Saladays and Selecto Coffee, you can enjoy fresh, good-quality food every day at reasonable prices haha.

Salad and sandwich display at Selecto Coffee Sinnonhyeon Branch
Display case with the Saladays collaboration sandwiches

I visited on a weekday evening, and the display had a chicken sandwich, a smoked salmon sandwich and one kind of salad.

Chicken and smoked salmon sandwiches and a salad on display on a weekday evening

The cakes that go nicely with good coffee also come with clear nutrition information!

Selecto Coffee cakes with nutrition information labels

Is the ₩8,500 smoked salmon sandwich worth it?

  • Smoked salmon sandwich ₩8,500
  • Iced Americano, in-store cup: Mocha beans ₩3,800
  • Iced Americano, takeout: Geisha beans ₩3,800

I happened to be craving the smoked salmon sandwich, and luckily they had some left, so I could eat it right away~~

Smoked salmon sandwich and iced Americano
Smoked salmon sandwich on ciabatta

The smoked salmon sandwich is served cold, so I dug in right away, and the bread was already great? It's ciabatta, so it's plain and crisp on the outside, and it went so well with the salmon~~ The vegetables were fresh and the salmon was rich and nutty, so it works well as a light meal 😃

When I go to a café I tend to stay quite a while, so having meal-type items now made this visit very satisfying haha.

Iced Americanos made with Mocha beans and Geisha beans

Mocha vs Geisha beans: how the iced Americanos taste

The Mocha bean Americano I drank in the café with the sandwich had a gentle cherry note that lingered pleasantly, with a calm aroma. The Geisha bean Americano I took away on my way to work out had a bright, light body, perfect for sipping on the go!

Even as a 24-hour café near Sinnonhyeon Station, Selecto Coffee has high quality and a space I was happy with! If you want coffee late at night or need a place to settle in, I recommend visiting :)

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

Open in Google Maps

Local places · Cafés