Book on reading trends, not chasing them: Kim Boreum's Trend Literacy
Trend Literacy (Teurendeu riteoreo) is a Korean book by author Kim Boreum about learning to read trends instead of memorizing fads. Through examples such as malatang (spicy Sichuan hot pot) and tanghulu (candied fruit skewers), running crews and running records, the blogger learned to ask why people like what they like. Verdict: Trend Literacy is worth reading for anyone worn out by keeping up with trends, especially when its ideas are tied to everyday life.






