Apple Smile애플스마일

Namdaemun junior looks · In-house, Korean-made kidswear

Updated Oct 6, 2026

Apple Smile is a children's clothing store in unit 12 of the Bureudeng Kids' Wear arcade in Namdaemun Market, a 3-minute walk (141 m) from Exit 6 of Hoehyeon Station. Apple Smile is open every day, Monday to Sunday, from 10:00 to 17:00, and price information has not yet been listed.

Today: Daily 10:00–17:00
Getting there: Hoehyeon Station Exit 6 · 3-min walk (141m)

Open in Google Maps Naver Map

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Key facts

Address: Unit 12, Bureudeng Kids' Wear, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul서울 중구 남대문시장8길 14 부르뎅아동복 12호
Nearest station: Hoehyeon Station Exit 6 · 3-min walk (141m)
Opening hours: Daily10:00–17:00Open every day
Reservations: Accepted
Amenities: Mobile payment
Links: Naver Place Instagram Website

About

Apple Smile is a children's clothing brand founded in 2006, with a store inside the Bureudeng Kids' Wear arcade in Namdaemun Market. Apple Smile designs its own clothes and produces them in Korea, offering both a kids' line for young children and a junior line for older children.

FAQ

What are Apple Smile's opening hours?

Apple Smile is open daily 10:00–17:00; there are no regular closing days.

Which station is closest to Apple Smile?

Apple Smile is a 3-minute walk (141 m) from Hoehyeon Station, Exit 6. The address is Unit 12, Bureudeng Kids' Wear, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul.

Can I book a table at Apple Smile?

Yes, Apple Smile takes reservations.

Does Apple Smile make its own clothes?

Yes, Apple Smile designs its own clothes and produces them in Korea. Apple Smile offers both a kids' line and a junior line.

Which unit of the Bureudeng Kids' Wear arcade is Apple Smile in?

Apple Smile is in unit 12 of the Bureudeng Kids' Wear arcade in Namdaemun Market. Apple Smile is a 3-minute walk from Exit 6 of Hoehyeon Station.

How many visit stories are there about Apple Smile?

Superchart has 19 first-hand visit stories about Apple Smile; the latest visit was on October 6, 2026.

35 visit stories about Apple Smile

Newest first

Namdaemun kids' shop: fall jacket gift seen online first
“On the owner's advice, the writer bought size 13, two sizes up from her body size of 11.”
SponsoredPaper Menu EveningsOct 17, 2026
Namdaemun kids' shop: ₩20,000 melange ribbed cardigan
“Shopping for between-season clothes as the weather turned chilly, the writer felt the fabrics in person and bought a pair of stretchy between-season pants recommended by the staff and a ₩20,000 melange ribbed cardigan.”
SponsoredVisit JournalOct 16, 2026
Namdaemun kids' shop: size 150 for a 133cm first grader
“Over the Hangul Day holiday weekend, a mother shopping for fall clothes for her 133cm first-grade daughter followed the staff's advice to buy size 150: khaki pants (35,000 won), a halter-neck layered set (19,000 won) and a sale sweatshirt (13,000 won), and everything fit perfectly at home.”
SponsoredGwangjang Twin StoolsOct 16, 2026
Namdaemun kids' shop: zip hoodie & striped pants, age 4
“On a weekday afternoon, the writer visited Namdaemun's kids' clothing street with her younger sibling and chose a hoodie zip-up and striped pants for her 4-year-old niece in a roomy size 9 (large); the niece loved the soft, thick fabric.”
SponsoredFour O'Clock SnackerOct 16, 2026
Namdaemun kids' shop: 139cm boy's car raglan & pink tees
“For a 139cm, 37kg boy, the writer followed the Apple Smile staff's size advice and bought a red car-print raglan tee in size 17 and a muted pink plain long-sleeve tee in size 15, and the boy, who hates scratchy clothes, wore both without complaint.”
SponsoredBetween-Meal SipperOct 15, 2026
Namdaemun kids' shop: no-stretch Korean-made basic tees
“During a rare two hours of solo shopping, the writer spent 30 minutes at Apple Smile buying Korean-made everyday tees in size 150 for a 9-year-old daughter and size 130 for a 6-year-old son.”
SponsoredDanyang WaitlistOct 11, 2026