Yeonsu sashimi lunch: ₩16,900 Seon set and free ice cream, Veteran

In short

Veteran General Fish Market Incheon Yeonsu Branch is a sashimi restaurant on the 3rd floor of Yeonsu Gwangjang Plaza in Yeonsu, Incheon. The writer enjoyed a previous visit and came back for the Seon lunch special sashimi set, ₩16,900 per person. The set came with assorted sashimi, sushi, tempura, grilled saury, albap (fish roe rice) and spicy fish stew, followed by DIY kimchi pancakes and free ice cream. For anyone wanting a generous sashimi set meal for under ₩20,000, the Seon lunch special at Veteran General Fish Market Incheon Yeonsu Branch is excellent value.

Full table spread of the lunch special sashimi set (Seon)

Good to know

Getting there
Yeonsu Station Exit 4 · 2-min walk (store listing, Oct 6, 2026)
Location
3rd floor, Yeonsu Gwangjang Plaza, 106 Beotkkot-ro, Yeonsu-gu, Incheon
What we ordered
Seon lunch special sashimi set, ₩16,900 per person, minimum 2 people
Lunch special options
Several tiers, including Mi, Seon and Jin
What the Seon set includes
Assorted sashimi, sushi, tempura, grilled saury, albap (fish roe rice), spicy fish stew, plus basic sides such as seaweed soup and spicy raw fish salad
Self-serve bar
Lettuce and leafy greens for wraps, cabbage salad, white kimchi, pickled ginger, pickled rakkyo shallots, chili peppers, garlic, ramyeon noodles and DIY kimchi pancakes
Dessert
Free ice cream
How to order
Smart-order tablet at each table
Price reference
₩16,900 ≈ $12.5 · ₩20,000 ≈ $15 (2026-10-21)

as written by the visitor on Oct 20, 2026

I loved my last visit so much that I promised myself I'd come back, and here I am again at this sashimi restaurant in Yeonsu: Veteran General Fish Market Incheon Yeonsu Branch (베테랑 종합어시장 인천연수점)! The weather's getting cooler, and I keep craving fresh sashimi and seasonal seafood like Incheon salt-grilled shrimp. The quality and value won me over last time, so I headed back without a second thought.

Revisit lunch at Veteran General Fish Market Incheon Yeonsu Branch

This time I ordered the lunch special Seon course, which is famous as the ultimate value pick. The spread was far more generous than I imagined for the price, and I left very happy. Let's get into an honest, detailed revisit review!

Where is Veteran General Fish Market Incheon Yeonsu Branch?

Veteran General Fish Market directory sign on the 3rd floor of Yeonsu Gwangjang Plaza

The restaurant is on the 3rd floor of Yeonsu Gwangjang Plaza, so it's very easy to find. The building directory clearly shows the Veteran General Fish Market (Incheon Yeonsu Branch) sign on the 3rd floor. Step inside and a bold slogan catches your eye: "We're different! Compare us~~~ This is how sashimi is made."

Slogan at the entrance of Veteran General Fish Market Incheon Yeonsu Branch

The big electronic signboard spells out their philosophy:

  • Sashimi prepared with the skilled hands of a chef with 30 years of experience
  • Domestic live fish and seafood, with the rule of using up ingredients every day
  • Healthy, safe ingredients that deliver more value than the price

Seeing all this written out really boosts my trust! Thanks to the freshness and hygiene you'd expect from a Yeonsu sashimi restaurant, I could eat with confidence on this revisit, just like last time.

Interior of Veteran General Fish Market Incheon Yeonsu Branch

What's at the self-serve bar, and do you cook the kimchi pancakes yourself?

Self-serve bar at Veteran General Fish Market Incheon Yeonsu Branch

At the self-serve bar you can freely take ssam (wrap) vegetables, cabbage salad, white kimchi, pickled ginger, pickled scallion bulbs (rakkyo), chili peppers, garlic and ramyeon noodles. After being shown to our seats I headed to the bar first, and the neatly kept bar is one of this place's big strengths. From the fresh lettuce and perilla leaves to the ramyeon noodles, everything was tidy and clean, which put me in a good mood right away.

Ssam vegetables and side dish corner at the self-serve bar
Side dishes and ramyeon noodle corner at the self-serve bar

And the best part, a fun event: a DIY kimchi pancake corner! There are burners, frying pans and kimchi pancake batter, so you can cook as many as you like. (A notice says that if you leave your spot while cooking, the smoke can set off the fire alarm, so be sure to stay put!)

A freshly fried, crispy, sweet-and-spicy kimchi pancake before the meal really woke up my appetite.

How much is the lunch special sashimi set (Seon) and what comes in it?

The lunch special sashimi set (Seon) is ₩16,900 per person, with a minimum of 2 people. We checked the menu on the smart order tablet at the table.

Menu screen on the table's smart order tablet

The lunch special is split into Mi, Seon, Jin and so on. We chose the "lunch special sashimi set (Seon)."

Full table spread of the lunch special sashimi set (Seon)

Here's what the Seon set includes:

  • Assorted sashimi (live fish)
  • Sushi (salmon, flounder, etc.)
  • Crispy tempura (shrimp, sweet potato, etc.)
  • Grilled saury (grilled fish)
  • Roe rice and spicy fish stew (maeun-tang)
  • Basic side dishes (seaweed soup, sashimi salad, etc.)

Dishes kept arriving one by one, and the table was so loaded it felt like the legs might buckle.

Dishes in the lunch special Seon set
Table laid out with the lunch special Seon set
Basic side dishes of the lunch special Seon set
Generously filled table of the lunch special Seon set

The assorted sashimi and sushi in the Seon set

The star of the Seon set, the assorted sashimi, was cut to a good thickness and nicely chewy. It had a glossy sheen that made it look fresh at a glance. Maybe because a chef with 30 years of experience prepares it himself, the chewy texture was excellent, and the nutty, sweet flavor the more I chewed really lived up to the title of Yeonsu sashimi restaurant.

Assorted live-fish sashimi in the lunch special Seon set

The sushi that came with it was salmon sushi and live-fish sushi. The rice portion was right and the fish slices were long and generous, so the quality rivaled a dedicated sushi restaurant.

Salmon sushi and live-fish sushi

Grilled saury and tempura

The grilled saury in the Seon set came out beautifully cooked, crispy outside and moist inside. I picked out the bones, dipped the flesh in soy sauce with wasabi, and the rich flavor filled my mouth.

Grilled saury served in the lunch special Seon set
Grilled saury and tempura from the lunch special Seon set

The freshly fried tempura had a thin, crispy batter too, so it stayed light and never greasy to the end.

Finishing with seaweed soup, spicy fish stew and roe rice

Complimentary seaweed soup and spicy fish stew

The Seon set starts with seaweed soup and finishes with roe rice and spicy fish stew. The seaweed soup served as a basic had such a deep, rich broth that I kept going back for more, and the roe rice and stew at the end were a perfect finish. Adding the self-serve ramyeon noodles to the bubbling stew, I wondered if there could be a more satisfying lunch than this!

Spicy fish stew with ramyeon noodles added, and roe rice

Do they have Incheon salt-grilled shrimp in autumn?

Photo related to the king prawn salt-grilled dish at Veteran General Fish Market

If you visit at this time of year, do check out the king prawn salt-grilled dish too! I didn't eat it this time, but I hear plenty of people come in autumn looking for plump, fresh Incheon salt-grilled shrimp. I saw the next table eating it, and the steaming, red-cooked king prawns looked so appetizing. Next time I'll visit at dinner and have the clean-tasting, springy salt-grilled shrimp with a glass of soju.

Is the dessert ice cream free?

Free dessert ice cream corner

On your way out there's a dessert corner where you can get ice cream for free. Cups and scoops are neatly set out, so you can scoop whatever flavor you like. A small but touching service!

Dessert ice cream scooped into a cup

After a mouth full of spicy fish stew, cooling it down with sweet, cold ice cream made the meal feel neatly wrapped up. You can feel that they think about customers in every little service, so this place puts me in a good mood every time I come.

Summary

  • Restaurant: Veteran General Fish Market Incheon Yeonsu Branch
  • Key features: fresh sashimi from a chef with 30 years of experience, a well-stocked self-serve bar with DIY kimchi pancakes, and free dessert ice cream
  • Dish ordered: lunch special sashimi set (Seon)
  • Why I recommend it: sashimi, sushi, tempura, grilled fish, roe rice and spicy fish stew, all for under ₩20,000. Overwhelming value!

This revisit was once again a more-than-satisfying meal at a Yeonsu sashimi restaurant. If you want a hearty, good-value sashimi set for lunch, or want to try plump seasonal Incheon salt-grilled shrimp, don't hesitate: I strongly recommend Veteran General Fish Market Incheon Yeonsu Branch. 200% I'll be back! I'll run over again next time for tasty sashimi and seafood.

Closing photo of the visit to Veteran General Fish Market Incheon Yeonsu Branch

Where it is

Veteran General Fish Market Incheon Yeonsu Branch베테랑 종합어시장 인천연수점

106 Beotkkot-ro, Yeonsu-gu, Incheon, South Korea (3rd floor, Yeonsu Gwangjang Plaza)인천광역시 연수구 벚꽃로 106 연수광장프라자 3층

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