Seochon bakery to beat the summer heat with green tea baum: The Baum

In short

The Baum Gyeongbokgung Branch is a German-style baumkuchen dessert café in Seochon, Seoul, 134m from Gyeongbokgung Station Exit 2. Ducking in from the midday heat, we took a second-floor table and ordered mini baum layered melon (4,500 won), green tea baum (4,000 won), brûlée matcha baum (7,800 won) and two iced Americanos (5,000 won each). The green tea baum is barely sweet, while the brûlée matcha baum bursts with sugar from its torched shell — an easy bakery stop for hiding from the summer sun.

Table with two iced Americanos and three types of baumkuchen

Good to know

Address
13-2 Jahamun-ro, 1st and 2nd floor, Jongno-gu, Seoul
Location
134m from Gyeongbokgung Station Exit 2
Hours
Daily 10:00–22:00
Parking
Not available
Seating
Table seating, group table for up to 12
Amenities
Vegan menu, reservations, takeout, Wi-Fi, separate men's and women's restrooms, groups welcome
Plain soft baum
22,000 won
Plain hard baum
18,000 won
Mini baum plain
4,500 won
Custard baum
4,500 won
Mini watermelon baumkuchen
7,900 won
Watermelon baumkuchen
29,900 won
Horiang
19,800 won
Torte chocolat baum
22,000 won
Chocolat hard baum
18,000 won
Ordered this visit
Mini baum layered melon 4,500 / Green tea baum 4,000 / Brûlée matcha baum 7,800 / Iced Americano 5,000 x2
Price reference
₩4,500 ≈ $3.3 · ₩4,000 ≈ $2.9 · ₩7,800 ≈ $5.7 (2026-09-27)

as written by the visitor on Aug 8, 2026

The Baum Gyeongbokgung Branch: a Seochon baumkuchen bakery from the outside in

The Baum Gyeongbokgung Branch is a café specializing in baumkuchen, the traditional German cake, just 134m from Gyeongbokgung Station Exit 2. The first floor is where you pick your bread, and the second floor is seating.

Exterior of The Baum Gyeongbokgung Branch, a baumkuchen café near Gyeongbokgung Station in Seochon

With the heat dragging on, wandering around at midday can honestly be risky. One of the best ways to dodge the sun is to duck into a nearby café.

Entrance to The Baum Gyeongbokgung Branch, visited to escape the midday heat

At midday, it feels like there are more people inside cafés than out on the street.

First floor of The Baum Gyeongbokgung Branch crowded with customers

All sorts of baumkuchen are on display. The shape of the bread changes depending on which direction you cut it.

Various types of baumkuchen displayed in the showcase

Let's forget the heat for a bit while eating some sweet cake.

Sweet baumkuchen cakes arranged on the display shelf

There's a wide variety of cakes here. At a bakery, my companion always enjoys this more than I do, honestly — thanks to that, I've been hitting a lot of cafés lately.

Display case of assorted cakes at The Baum Gyeongbokgung Branch

What is second-floor and group seating like at The Baum?

I told my companion to take their time picking bread and headed upstairs. There are group seats prepared too.

Group seating table on the second floor of The Baum Gyeongbokgung Branch

The tables are spaced generously, so it doesn't feel crowded — nice. The window seats had already been claimed by other guests.

Spacious second-floor seating with window-side tables

As if they'd agreed on it, they're all enjoying their sweets in the exact same pose by the window. The person on the left looks like a blogger — busy taking photos. Somehow they look familiar, not like a total stranger.

The Baum Gyeongbokgung Branch address, hours and parking

  • Address: 13-2 Jahamun-ro, 1st & 2nd floor, Jongno-gu, Seoul, South Korea
  • Location: 134m from Gyeongbokgung Station Exit 2 (use Kakao Map or Naver Map for directions)
  • Hours: Daily 10:00–22:00
  • Parking: Not available
  • Seating: Table seating, group seats for up to 12
  • Amenities & services: Vegan menu, reservations, takeout, Wi-Fi, separate restrooms, group seating available

The Baum menu and baumkuchen prices

Menu board and price list of baumkuchen at The Baum Gyeongbokgung Branch
  • Plain soft baum ₩22,000
  • Plain hard baum ₩18,000
  • Mini baum plain ₩4,500
  • Custard baum ₩4,500
  • Mini watermelon baumkuchen ₩7,900
  • Watermelon baumkuchen ₩29,900
  • Horiang ₩19,800
  • Torte chocolat baum ₩22,000
  • Chocolat hard baum ₩18,000

Baumkuchen (나무 케이크, 'tree cake') is a cake that originated in Germany. Its name comes from the way the cross-section resembles the rings of a tree trunk when sliced. The shape of the bread changes depending on which direction you cut it.

Apparently, the cake is made by layering batter over and over on a rotating spit, repeating the process anywhere from ten to twenty times to build up the layers. For special occasions they even make enormous cakes weighing up to 45kg.

How do the mini melon baum, green tea baum and brûlée matcha baum taste?

What I picked at The Baum Gyeongbokgung Branch was mini baum layered melon (₩4,500), green tea baum (₩4,000), brûlée matcha baum (₩7,800), and two iced Americanos (₩5,000). Three types of baumkuchen in total.

Table with two iced Americanos and three types of baumkuchen

Two iced Americanos and three types of baum.

Green tea baum served on a plate

This one looks like the green tea baum.

Brûlée matcha custard baum with a hardened sugar shell

By the look of it, this must be the brûlée matcha custard baum. A brûlée is made by placing sugar on top of custard cream and melting it with a torch to form a hard shell. Since it's melted, hardened sugar, the sweetness is an absolute explosion.

Surface of the brûlée matcha baum bursting with sweetness

The green tea baum isn't very sweet at all.

Baumkuchen plate served with a knife

I wasn't sure how to eat it, but since they gave us a knife, I figured we should just slice it up.

Brûlée matcha baum sliced in half with a knife

Cut it in half and there's cream inside.

Cross-section of the matcha baumkuchen showing the cream inside

Since it's made with matcha, it feels like it won't put on weight. When eating something sweet, it's fine to forget about your diet for a moment.

A bite-sized piece of matcha baumkuchen

The green tea baum isn't sweet either — with all that green tea in it, it feels like a healthy bread.

A slice of mild, unsweetened green tea baum

Not sure why this one was wrapped separately.

Separately wrapped mini baum layered melon

You can see the layered rings, right? Making just one of these must take a huge amount of care. Since the cake is soft, I think they wrapped it separately so the shape wouldn't get crushed.

Cross-section of mini baum melon showing tree-ring-like layers

Taking a bite, I could taste the melon. It's the kind of visual that really shows off what baumkuchen is about — the shape looks upscale enough to make a good gift too.

Final verdict on The Baum, a baumkuchen specialist near Gyeongbokgung Station

Thanks to my companion these days, I've been going to cafés a lot more often. When it's this hot, there really is nothing as comfortable as a café. I'm getting more and more used to the pleasure of eating sweet bread or cake under cool air conditioning. If you're curious about baumkuchen, give The Baum near Gyeongbokgung Station a visit.

※ Please understand if it gets crowded after this post goes up.

Closing image wrapping up the food diary post

Where it is

The Baum Gyeongbokgung Branch더바움 경복궁점

13-2 Jahamun-ro, 1st & 2nd floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 자하문로 13-2 1층, 2층

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Local places · Cafés