Weekday 4pm sold-out salt bread run at a Seochon café: Respire Bakery

In short

Respire Bakery Cafe Seochon is a large wood-toned bakery café tucked in an alley near the Cheong Wa Dae Sarangchae in Jongno, Seoul. Visiting on a weekday at 4pm, most brunch items and breads were already sold out, but I managed to snag the last signature salt bread, a mentaiko potato gim salt bread, and a sweet pumpkin cream cheese ciabatta, paired with an iced matcha latte. If salt bread is your goal, go early rather than late afternoon.

Salt bread and iced matcha latte on the table

Good to know

Location
Right in front of Cheong Wa Dae Sarangchae, inside a Seochon alley
Parking
The lot in front of the café is for government workers only; use Hyoja Public Parking Lot, 5 minutes on foot
Seating
Large café with spacious indoor seating, an outdoor terrace, and a second floor
Visit time
Weekday 4pm — brunch and most breads sold out
Ordered
Salt bread, mentaiko potato gim salt bread, sweet pumpkin cream cheese ciabatta, iced matcha latte

as written by the visitor on Sep 6, 2026

Today I went to Respire Bakery Cafe, famous as a salt bread spot in Seochon~! The weather's turned cool and nice, so walking through the Seochon alleys was so lovely haha. I found this café while wandering around looking for Seochon's hot spots!

Strolling through the Seochon alleys

Deep in a Seochon alley, right in front of Cheong Wa Dae Sarangchae

Seochon's charm is that every little alley is so full of character and quietly old-fashioned. Respire Bakery Cafe sits at the end of a path through alleys like these, so it made a perfect little walking course too. Walking through the alleys got me a bit warm, so I stopped by! Respire Bakery Seochon!! I'd heard it was famous as a Seochon brunch spot, so I rushed right over.

Respire Bakery Cafe Seochon is located right in front of Cheong Wa Dae Sarangchae. Maybe that's why there are so many police officers around!! And since you have to walk deep into the Seochon alleys to reach it, it felt quieter and more private, which made the place even better.

Exterior of Respire Bakery Cafe deep in the alley

Where do you park?

There is a parking lot in front of Respire Bakery Cafe, but it's reserved for government employees, so you'll need to use a nearby public lot instead.

Government-employee-only parking lot in front of the café

For parking at Respire Bakery Cafe, use Hyoja Public Parking Lot, about a 5-minute walk away!!

Direction toward Hyoja Public Parking Lot, 5 minutes on foot

Wood-toned atmosphere and terrace seating

Respire Bakery Cafe has an overall wood-toned atmosphere with a quietly charming vibe. It's also famous for brunch. From salt bread to house-made sandwiches and French toast, they sell a wide variety of brunch dishes.

Wood-toned café interior
Interior view with brunch menu displayed

Respire Bakery Cafe also has terrace seating, which was the perfect spot to sit when the cool autumn breeze picked up. The windows are all full-height glass too, so you can see all the greenery outside.

Full-height glass windows and terrace seating

There's even a cute little bear at the shop entrance.

Bear figure at the shop entrance

At 4pm on a weekday, both brunch and bread were sold out

I visited Respire Bakery Cafe around 4pm on a weekday, and since it's such a popular bakery, most of the breads were already sold out! I'd come for brunch, but sadly that was sold out too, TT. It's apparently so famous for brunch that if you're going on a weekend, go early!!! Still, thankfully the signature salt bread (soguembbang) was still left. Since Respire Bakery Cafe is so famous for its salt bread, I was really relieved there was still some left haha.

Bread display mostly sold out at 4pm
Remaining signature salt bread on display

How to pick a good salt bread

Respire Bakery Cafe's signature salt bread!! If you pick one with a deep brown, crispy-looking bottom, that means it's been properly fried in butter — crispy outside, soft inside!!

Close-up of salt bread with a deep brown bottom
Display case with a sign on how to pick good salt bread

The sweet pumpkin ciabatta and potato gim (dried laver) salt bread look so good!!

Pumpkin ciabatta and potato gim salt bread

I picked the last remaining mentaiko potato gim salt bread, sweet pumpkin cream cheese ciabatta, and a plain salt bread.

Salt bread and ciabatta on a tray
The three chosen breads together

A large two-floor café in Seochon

Respire Bakery Cafe is a large Seochon café with very spacious indoor seating, an outdoor terrace, and even a second floor.

Spacious indoor seating and second-floor space

The little decorative touches around the place were so pretty too.

Cute decorative details around the café

Even the ordering counter area at Respire Bakery Cafe is so pretty.

The ordering counter area
Salt bread and iced matcha latte on the table

Iced matcha latte and salt bread, taken home to eat the next day

I decided to eat the salt bread there and ordered an iced matcha latte!! I packed the pumpkin ciabatta and mentaiko gim salt bread to take home, and even eaten the next day after reheating, they tasted as good as freshly baked!! Respire Bakery Cafe really is a Seochon brunch spot to remember.

Salt bread on a plate with iced matcha latte

This salt bread has a soft, chewy style.

Soft, chewy-style salt bread

Just as the sign instructed, I made sure to pick one with a deep brown, crispy-looking bottom.

Underside of a well-fried salt bread

One bite in and there's a butter cave right there!! Respire Bakery really does live up to its reputation as a salt bread spot.

Cross-section of salt bread showing a butter cave
Salt bread and drink on the café table

With such pretty interiors and delicious bread, Respire Bakery Cafe is a great stop on a Seochon bakery tour!! You all should definitely try the salt bread here.

Where it is

Respire Bakery Cafe Seochon레스피레베이커리카페 서촌

40-7 Hyoja-ro 13-gil, Jongno-gu, Seoul, South Korea서울특별시 종로구 효자로13길 40-7 레스피레

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Local places · Cafés