Hongdae Blue Ribbon café: not-too-sweet chocolate soufflé, Think Fruit

In short

Think Fruit is a soufflé dessert café on Wausan-ro 29-gil in Mapo, Seoul, near Hongik Univ. Station in Hongdae. Two friends shared Think Fruit's strawberry Valrhona chocolate soufflé (₩23,000) with an iced Americano and an iced café latte, and the warm, fluffy soufflé was less sweet than expected, so the strawberries and soufflé were easy to finish. For a good soufflé in Hongdae, Think Fruit is the café to try.

Think Fruit, a dessert café in Hongdae, main photo

Good to know

Getting there
Hongik Univ. Station Exit 7 · 5-min walk (store listing, Oct 6, 2026)
Address
1F, 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul
Hours
Daily 12:00–21:00 (last order 20:00)
Strawberry Valrhona chocolate soufflé
₩23,000
Iced Americano
₩5,500
Iced café latte
₩6,000
Seating
Varied seating, floor-to-ceiling windows, spacious white-toned interior
Price reference
₩23,000 ≈ $17.5 · ₩5,500 ≈ $4.1 · ₩6,000 ≈ $4.5 (2026-10-28)

as written by the visitor on Oct 28, 2026

Think Fruit, a dessert café in Hongdae, main photo

What is Think Fruit, the Hongdae dessert café, like?

Think Fruit (띵크프룻) is a dessert café famous for its soufflés, on Wausan-ro 29-gil near Hongik Univ. Station in Hongdae. It kept popping up as a soufflé spot whenever I searched for dessert cafés in Hongdae, so I was curious! I went with a friend for something sweet, haha. I heard it has won a Blue Ribbon every year, so my expectations were even higher >ㅁ<

  • Address: 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul (1st floor)
  • Hours: daily 12:00-21:00
  • Last order: 20:00
Think Fruit near Hongik Univ. Station
Exterior of Think Fruit on Wausan-ro 29-gil
Area around the entrance of Think Fruit, a Hongdae soufflé café

Think Fruit is close to Hongik Univ. Station, so it's a great place to meet a friend for dessert! Hongdae has so many pretty cafés, but you want one with really good dessert too, right? haha. Think Fruit is known for soufflés, so I was looking forward to it before I even arrived 💗

White-toned interior of Think Fruit

Inside Think Fruit: atmosphere and seating

The inside of Think Fruit is white-toned, neat and comfortable!! It's spacious and clean overall, so it's great for sitting and chatting with a friend.

Varied seating in the spacious Think Fruit
Seating area with floor-to-ceiling windows at Think Fruit

There were lots of kinds of seats, the floor-to-ceiling windows make it feel open, and it's a relaxed place to enjoy dessert! It's also a decent Hongdae dessert café for a date~~

Atmosphere inside Think Fruit

What we ordered at Think Fruit and the prices

My friend and I ordered one strawberry Valrhona chocolate soufflé and two coffees.

  • Strawberry Valrhona chocolate soufflé ₩23,000
  • Iced Americano ₩5,500
  • Iced café latte ₩6,000
Soufflé and drink menu at Think Fruit
Guide to the different soufflés at Think Fruit
Think Fruit menu board with prices

Think Fruit has many kinds of soufflé, and we went with the strawberry and chocolate combo, haha. Sweet dessert plus coffee, need I say more >ㅁ< We'll save the Shine Muscat grape and fig ones for next time~~~

Boxes of fruit in the Think Fruit showcase

The showcase is packed with boxes of fresh fruit!! Lots of reviews said the fruit at Think Fruit is good, and it seems they really use fresh fruit??

Showcase displaying fresh fruit at Think Fruit

Strawberry Valrhona chocolate soufflé: taste and texture

Loaded with strawberries

The strawberry Valrhona chocolate soufflé is pretty from the first look, piled with strawberries and topped with chocolate. Ta-daa~~ the soufflé is finally here! Isn't it gorgeous already? 🍓🤎 With so many strawberries on top, just looking at it made me look forward to the fresh, sweet combo.

That fluffy soufflé look plus chocolate is totally my style! If you're after a good-looking dessert among Hongdae cafés, this one is worth a look, haha.

Strawberry Valrhona chocolate soufflé piled with strawberries

And the ice cream is Häagen-Dazs too??? I got the feeling Think Fruit really cares about its ingredients..!!!

Chocolate soufflé served with Häagen-Dazs ice cream
Close-up of the strawberry Valrhona chocolate soufflé
Fluffy strawberry chocolate soufflé

Warm and fluffy texture

Cut with a knife, the soufflé is warm, soft and fluffy. Texture is everything with a soufflé, right! I cut off a little bit with the knife and the texture was so good ~~~ It melts softly in your mouth, and from the first bite I understood why Think Fruit is famous for soufflé!!

Strawberry Valrhona chocolate soufflé cut with a knife

Less sweet than expected, so easy to finish

Even though it's a chocolate soufflé, it wasn't very sweet, which I liked even more! Chocolate desserts get cloying fast when they're too sweet, but the soft soufflé and strawberries went so well together that I could enjoy it to the very end.

A bite of chocolate soufflé scooped up with strawberries
Cross-section of the soufflé loaded with strawberries

I loved all the strawberries too 🍓 The fruit was fresh and tangy and went well with the sweetness of the chocolate!! Scooping up soufflé, strawberry and chocolate sauce in one bite is amazing..!! You get sweetness and freshness together, so good! It has a different charm from the cakes you usually get at Hongdae dessert cafés, haha.

Iced coffee ordered with the soufflé
Think Fruit iced Americano and café latte
Table with strawberry chocolate soufflé and coffee

Iced Americano and café latte with the soufflé

We ordered an iced Americano and an iced café latte with the soufflé~~ A sip of coffee between bites of the sweet soufflé cleans your palate, so they went well together ☕️ It's great for taking your time and chatting with a friend, and perfect for a day when you're craving something sweet~~

Who is Think Fruit for?

I'd recommend Think Fruit, a Hongdae dessert café, to anyone who loves soufflé! I liked the warm, fluffy texture, and with all those strawberries it was so delicious. The space is roomy and tidy, so it was good for chatting with a friend and also decent for a dessert date.

If you want a good soufflé in Hongdae, I recommend Think Fruit~~~ 🍓 We had a sweet time with a fluffy soufflé and coffee!

Where it is

Think Fruit띵크프룻

14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 와우산로29길 14-12 1층

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