Seocho cake shop, strawberry-peach whole cake with candles: Chef Cho

In short

Chef Cho Shinsegae Department Store Gangnam is a handmade cake shop on B1 of Shinsegae Gangnam at Express Bus Terminal Station in Seocho, Seoul. After browsing chocolate, mango, sando and slice cakes in the showcase, the blogger picked up a whole cake topped with strawberries and seasonal peaches, and the Chef Cho staff asked about travel time and the weather before packing an ice pack, candles, matches and a knife. With dairy fresh cream, a moist sponge and fruit packed all the way through, the Chef Cho whole cake was a 100% satisfying choice for birthdays and anniversaries.

Handmade cakes at Chef Cho Shinsegae Department Store Gangnam

Good to know

Shop
Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점)
Location
B1, Shinsegae Department Store Gangnam, 176 Sinbanpo-ro, Seocho-gu, Seoul
Lineup
Whole cakes, slice cakes, sando cakes
Included with pickup
Ice pack, candles, matches, knife
Cake chosen this time
Whole cake topped with strawberries and seasonal peaches

as written by the visitor on Aug 3, 2026

Shinsegae Gangnam is overflowing with tasty desserts, and when it comes to 🎂 great cakes, handmade cake specialist Chef Cho (쉐프조) is a must. Here's my review!

Handmade cakes made with 100% milk fresh cream and fresh seasonal fruit, with an elegant look that makes birthdays, anniversaries and other special days shine 💝 Let me introduce this Shinsegae Gangnam dessert cake spot!

Handmade cakes at Chef Cho Shinsegae Department Store Gangnam

Chef Cho Shinsegae Department Store Gangnam

What's in the Chef Cho showcase at Shinsegae Gangnam?

Chef Cho Shinsegae Department Store Gangnam is a handmade cake shop on B1 of Shinsegae Department Store Gangnam. The showcase had a good spread: chocolate cake, strawberry cake, mango cake, sando cake (layered sandwich-style cake) and slice cakes.

Cake showcase at Chef Cho Gangnam
Handmade whole cakes on display in the showcase
Display counter at Chef Cho on B1 of Shinsegae Gangnam
Chef Cho cakes on display with elegant details

True to its reputation as a Shinsegae Gangnam cake spot, the second I arrived I was greeted by cakes that looked delicious and high-end T_T Wait, what is this cake quality....? The tempting, elegant details caught my eye the moment I saw them!

Close-up of a cake in the Chef Cho showcase

For chocolate lovers, there's a chocolate cake 🤎 that looks packed with sweetness.

Chef Cho chocolate cake

Then there's the strawberry cake, which has become a signature, topped with peaches that are in season right now!!! Loads of summer peaches 🍑,, you can really feel they don't skimp on ingredients T_T That's the charm of a handmade cake ✨

Chef Cho strawberry cake topped with seasonal peaches

Another seasonal fruit, mango 🥭 A pretty, tempting mango cake piled high with mango also caught my eye. It really showed me again how popular Chef Cho is as a Shinsegae Gangnam cake shop!

Chef Cho mango cake piled with mango

They also had sando cakes and slice cakes, so you can buy not just whole cakes but slices too 🥹

Chef Cho sando cakes and slice cakes on display

The fame of Chef Cho, one of the "Four Heavenly Kings of Cake" 👑

Whole cake pickup: candles, matches and a knife included

I picked up a whole cake at Chef Cho Shinsegae Department Store Gangnam, and the staff asked how long my trip would be and, taking the weather into account, put in an ice pack.

Chef Cho whole cake packed in a pickup box

I picked up a sweet, soft whole cake 🎂 and the staff asked about my travel time, then carefully packed an ice pack based on the weather, plus candles and a knife..! So kind, this Shinsegae Gangnam cake shop, Chef Cho ✨

How does the Chef Cho strawberry cake look?

What I picked up at Chef Cho was a strawberry cake topped with both strawberries and seasonal peaches. The fruit sat prettily on top of soft, sweet fresh cream.

Chef Cho whole cake with strawberries and peaches

The strawberry cake I picked up at Chef Cho: soft, sweet fresh cream with fresh strawberries and sweet, crisp peaches arranged so prettily 🎂

Candles, matches and knife packed with the cake

And they even packed candles, matches and a knife, so you can head straight to the party with just this Chef Cho cake!

Good-looking Chef Cho fruit whole cake

Seriously a looks bully T_T It's crazy T_T It's so pretty and appetizing that it's a must for anniversaries and birthdays!!! No wonder it's so popular as a Shinsegae Gangnam cake shop 💛

Strawberry peach whole cake from Chef Cho, packed with candles, matches and knife

Piled with crisp, sweet peaches and strawberries, this fruit cake felt like one everyone can enjoy, whatever their gender or age, kids included.

Chef Cho cake piled with peaches
Close-up of peaches on a Chef Cho cake

Loads of peaches on top too,, 🍑 This Shinsegae Gangnam Chef Cho cake is generously topped. The cake looks so pretty that you need nothing else, just one plain candle and the mood is complete 👍🏻

Chef Cho birthday cake with a single candle

It's just so pretty... 100% satisfied 🥹

How does Chef Cho cake taste?

Thanks to the dairy-based fresh cream, the Chef Cho cake melts softly the moment it hits your mouth, and the sponge was moist. It wasn't too sweet, just a moderate sweetness.

Chef Cho cake with a slice cut out
Slice of Chef Cho strawberry peach cake on a plate

So how does it taste???? The moment I took a bite of this Chef Cho cake, I was moved 🥹 First, the sweet, soft fresh cream... 🤍 Thanks to the dairy-based cream, it melts softly and sweetly as soon as it's in your mouth. The soft, sweet flavor of the cream fills your mouth, not too sweet but just right, with an elegant sweetness, and the cake sponge, the bread!! It was really moist and soft. I wondered how anyone can make sponge this moist and soft 👍🏻

Cross-section of the cake with fruit inside

And inside, peaches and strawberries are hiding too, so the sweetness comes with fresh, tangy fruit,, I got to enjoy a fresh, sweet, refreshing fruit cake!!! It's definitely worth the money~ exactly that feeling T_T It was truly the cake of my life 🎂

Plate with the Chef Cho fruit cake almost finished

Where is Chef Cho Shinsegae Department Store Gangnam?

Chef Cho Shinsegae Department Store Gangnam is on B1 of Shinsegae Department Store Gangnam, 176 Sinbanpo-ro, Seocho-gu, Seoul. It connects directly to Express Bus Terminal Station, a convenient spot to pick up an anniversary or birthday cake.

Where it is

Chef Cho Shinsegae Department Store Gangnam쉐프조 신세계백화점 강남점

176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (서울특별시 서초구 신반포로 176 신세계백화점강남점B1)서울특별시 서초구 신반포로 176 신세계백화점강남점B1

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