Jiho Ban · 1 story

A Small Shelf in Euljiro

Writes about beauty counters and small routines found around Seoul. · Writes about: Hair & beauty salons

PlaceSongpa, SeoulHair & beauty salons

Jamsil hair salon 4-hour volume magic for frizzy hair: Heiro

Heiro Jamsil Lotte World is a hair salon on B3 of the Adventure Building ice rink at Lotte World in Songpa, Seoul. After nearly 4 months of neglecting her hair while studying for exams, the writer booked designer koi for a volume magic perm that took close to 4 hours to lift a flat crown and smooth out frizz. A week later, even after hard water on a trip to Thailand, the hair at Heiro Jamsil Lotte World still fell smoothly and morning styling took a quarter of the time.

Written Sep 21, 2026Sponsored
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